vineri, 27 iulie 2012

Smarter Internal Linking - Whiteboard Friday

Smarter Internal Linking - Whiteboard Friday


Smarter Internal Linking - Whiteboard Friday

Posted: 26 Jul 2012 07:53 PM PDT

Posted by dohertyjf

Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Rand mentioned internal linking a few months ago before Penguin even hit, back when we were still calling it the "over-optimization penalty". A few months later, we can see the potential effects that Penguin has had and the factors causing them.

So how can we be smarter in our internal linking? How can we target our important pages so that they are able to rank well for competitive terms, yet not be in danger of being slapped by algorithm updates? This is exactly what we are talking about in this video, including a few pro-tips I've picked up doing SEO in the competitive travel industry, especially in regards to microsites and ccTLDs.

Enjoy, and I'd love your comments below!



Video Transcription

Howdy, SEOmoz fans. My name is John Dougherty. I'm from Distilled in New York City, out here in Seattle for about a week, for MozCon. I came out here a couple days early, and SEOmoz was happy enough to let me shoot a Whiteboard Friday for you.

This is a topic that I've been thinking about a lot recently. It's the topic of internal linking. Today, in a post-Penguin world, we need to be careful about how we're linking to the other pages on our websites, both internally and externally.

Internal linking is a factor in Penguin, from what we've seen. I've been digging around on a lot of travel sites recently for a client, and I realized that sites that are in competitive niches, such as travel - there are a bunch of others that you can think of that we all may or may not have worked in at some point - that use a lot of internal links, site-wide footers especially, point to here site-wide footers in order to drive targeted anchor text deep into their site.

The problem I've been noticing here is that when you have a set-up like this, this is a beautiful little webpage that I drew for you, with a little URL bar, and I guess this is Chrome because we've got the extensions there, maybe a map here. You've got some text, and you've got your different products through here. It's just going to be an e-commerce site, or it could be a travel site. Here are sidebar links. So this could be your categories, what have you. But then often here, in the footer, there are links that say, "Atlanta Hotels, London Hotels, New York Hotels," and they're on every single page of the website. If you have a site that has 200,000 product pages, you have 200,000 links saying this. One term, two-
word term, key term, pointing back to that page. Something is going to look a little bit suspicious, right?

What I've been seeing here, as I've been going through, doing some competitive analysis, is I look at their search visibility using a tool. I use a tool called Search Metrics Essentials. I look, and a lot of them, their traffic is going up. It's ticking up.

Get to the Venice update, which happened back end of March or the beginning of April, which basically prioritized local content. This especially affected the travel industry, so category pages weren't ranking quite as well. They were bumping up the most well-linked-to individual hotel pages, what have you. Traffic dropped for most of them. Almost every single travel site I've seen, traffic dropped. It happens. Google made an algorithm change.

Then they take tick along, and we get to the next algorithm update, Penguin. Every single site that I've seen that has site-wide links like this, boom, dropped. Most of them have recovered a little bit. They've started ticking back up, but almost every single one has dropped. The sites that didn't, that are not linked this way, might have seen a little bit of a dip, but by and large they were good.

So what's going on here? The only thing I can think of, when it comes to internal linking, that I can see on these sites was these site-wide footers. They're also doing this externally. A lot of these brands, especially, have microsites, individual hotel sites that are linking back using the exact same footer as is on the main website. Same terms on every single page on those sites. Multiply this by four thousand, five thousand, ten thousand, once again, you have thousands upon thousands of links saying these terms. This is a problem.

Today I want to talk about smarter internal linking. How can we link to our important pages in a smarter way? I have a few points for you. How can we be smarter? This is the question we should ask ourselves. How can we be smarter about our internal linking?

Question number one: Go back to the user. What would the user expect to see? Google wants to reward a good user experience. They want people to be able to find what they want to find as quickly as possible. So I always start with the user. What is a person going to expect to see? Then, from an SEO perspective, I think, "Which pages are the most competitive?" You go and you do your keyword research, maybe use SEOmoz Keyword Difficulty tool. You look at the SERPs. You figure out which sites are ranking. You look at all the links that they have. Which ones are going to be the hardest to rank for? Especially if you're working in-house, you probably know what this. You probably think off the top of your head, "Oh yeah, I know this keyword." This one is going to take a lot more, not only external links, but also internal.

So which pages are the most competitive? You need to prioritize those, but not the way that I just showed you. The third point is think about your taxonomy. Think about the page types on your site. I've drawn out here a little site architecture for you, right? We start with our home page, and then this is another page type of ours, the category. Then we have the product, and then we have the product details. If we're keeping with the hotels example, it's going to be your home page, domain.com. Your category, domain.com/londonhotels, or language/londonhotels, what have you. Product, so this is going to be a hotel page. Product detail, this could be like amenities for the hotel or something like that. It's a subpage of your product page.

Obviously, these are going to be your most important pages. They're higher in your site architecture. They're going to be more useful to the users. These are going to be the ones Google wants to serve up for the competitive search terms. We link to as many of those as we can off the home page. If you have a thousand of them, how are you going to be able to do that? If you have hotels in every single city in the United States, there's no way you can link to all of them from your home page, nor would you want to. You're diluting your link equity basically irreparably.

Here's another category page. This guy's sad. He's like, "What's going on?
I'm getting no love at all." Then he's got product pages underneath there, who are also getting no love. I'm not going to link. First of all, this isn't going to be my most competitive term. This is probably going to be like second-tier competitiveness. I'm not going to link to this guy.

Let's say this is London, this is Atlanta, this is New York, this is Boston. I live in New York, and there's a New York-Boston feud going on, so we'll make Boston second-class. If you're from Boston, I apologize. I love you guys. But I don't want to link to the Boston page, necessarily, from the individual London product page. But it will make sense for me to link to Boston from New York, from Philadelphia, etc. It's the same thing. If this is Atlanta, and this is New York, I don't necessarily want to link to it. London and New York, I don't necessarily want to link to an individual New York hotel page, but I may want to link to the New York hotel page from Boston and vice versa. We're joining these two up. Or if I know I need to prioritize Boston a little bit, I'm just going to link to it from New York, because that has more link equity going to it, because it's more of a direct line from the home page.

Be thinking about some creative ways that you can do this, some creative ways that you can link between your different page types and your important pages.

Some that I've seen, that are working, especially in the travel industry right now, are sidebars. Once again, these are not site-wides. Most of them are doing it in the form of popular products, popular locations, trending locations, something like that. A lot of them I think that they update them semi-frequently. If I was doing it, I would update them semi-frequently. Keep the main ones. Keep London and Boston, etc. Keep your very competitive ones. But then you can switch them as other keywords become competitive. If you know people are going to New York for Christmas, you can switch that out, and you can prioritize that page for a while to get that ranking right before the Christmas holiday hits.

Here's a little pro tip for you, something that I've seen working. This isn't necessarily internal linking. It's like quasi-internal linking. Think about your ccTLDs. If your company is in the U.S. or in the U.K., in France, etc., think about how you can use the ccTLDs to link back to these pages from the relevant page on that ccTLD. So you've got domain.co.uk/londonhotels with UK English. Domain.com/londonhotels with U.S. English, think about how you can link from this page, from this London hotels page, back to this page. You're still driving the targeted links. You could do it through an image. I've seen some sites doing it with all of the countries down in the footer. On that UK page, if you mouse over the US, it says "London Hotels," pointing back. Super-smart way to do it. They don't do that site-wide, and so they're able to drive those targeted links back from a different domain. Those are going to be very valuable for them.

One last thing that I've mentioned briefly at the beginning here was beware of your microsites. Beware of your microsite site-wide links. If you have sitewides on your microsites, as well as on your main site, this is exactly the kind of thing that Google can easily figure out. They can see everything. They can see the code. They can see the way that it's structured. They can look at the Who Is information. Of course, we can do things to try to finagle and try to trick Google, but those are only going to last for the short term. So think about building for the long term. Microsite site-wides are not really working anymore, from what I've seen, so beware of these. Think about the taxonomies within these as well. You can still link. Think about these the same as you would think about your ccTLDs, linking to the relevant pages back on your main website.

Now I want to get a little bit bluebird for you. I want to think a little bit big. If I were Google, what would I do if I were Google? If you were Google, what would you be wanting to see? How would you want people to structure their sites? How would you want people to link? What kind of content would you want on there? How should people link between all of that? Google wants the best user experience. If I'm trying to serve the best user experience, I'm not necessarily going to have a travel guide on another page. If I have a London hotels page, why I'm not going to have a travel guide that I'm sending people all around? It's bad from a user experience. It's bad from a conversion experience, etc. I'm going want all of that right there.

If I were Google, I'd be looking to rank sites that are like a London hotels page that also has a travel guide on there. I saw one site doing this recently. I was like, "Light bulb brilliant." Put your travel guide there on the page. You get links saying London hotels travel guide, London hotels, hotel travel guide. You can also link to the travel guide internally so you're not just using London hotels to link to it. That's the kind of thing that I would want to be rewarding, if I were Google.

In summary, I hope this Whiteboard Friday has been helpful to you. I hope I've given you some things to think about when it comes to internal linking. Feel free to tweet at me, doughertyjf on Twitter. Email me, my email is on the Distilled website. Once again, I'm John Dougherty from Distilled New York City. It's been a pleasure. Please leave your questions and comments down below. Thanks.

Video transcription by Speechpad.com


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Announcing MozCast - The Google Weather Report

Posted: 26 Jul 2012 07:30 AM PDT

Posted by Dr. Pete

If you follow me on Twitter at all (and, if so, may God have mercy on your soul), you may have seen me saying things like this over the past couple of months…

…and you may have found yourself wondering “Where does he get all that wonderful data?” Like all of the best things in life – cookies, babies, belly button lint – the answer is that I made it myself. Luckily for you, I’m in a sharing mood.

Welcome to MozCast

So today, I’m pleased to announce the launch of Mozcast.com – the Google weather report. You can visit it right now, and it looks something like this:

MozCast Screenshot

The first thing you'll notice (besides Roger's smiling face), is yesterday's weather. The hotter and stormier the weather, the more Google's algorithm changed over the past 24 hours (a "normal" day is roughly 70°F). The weather report updates automatically each morning (about 7:30am Pacific Time currently, but that may change over time).

5-day & 30-day Reports

One every page of MozCast.com, you can view a 5-day history on the left-hand side of the screen. The home-page also provides a complete 30-day history – mouse over any day on the graph for the date and a specific temperature reading. In the near future, we'll be adding a 30-day average and may open up more historical data.

How Does It work?

There's a detailed explanation on the MozCast site, but here are the basics. We track a hand-selected set of 1,000 keywords every 24 hours. Those keywords are delocalized, depersonalized, split evenly across 5 "bins" of search volume and are tracked from roughly the same location and the same time every day. Our goal has been to keep the system as controlled as possible.

For each keyword, we store the top 10 Google organic results, and then we compare those results to the previous day. We calculate a metric called "Delta10", which is essentially the rate of change across the entire top 10. Then we take the average of all Delta10s (which ranges from 1-10) to measure the daily flux. We multiply that by a fixed value (currently, 28.0), and that becomes the day's temperature on MozCast.

Each temperature is also converted into one of five weather states: sunny, partly cloudy, cloudy, rainy, or stormy. These are completely dependent on the temperature - think of it as the quick view. The stormier it is, the more rankings changed. If it's really hot and stormy, odds are good that something big changed in the algorithm.

Get Twitter Updates

We've also created a new Twitter account @mozcast - stay tuned there for daily weather reports, feature updates, and occasional deep dives into unusual events. If you're at Mozcon, I'll be at the Garage party tonight and around all day Friday, so please feel free to stop me and ask questions about MozCast. I hope it keeps you out of the rain, even here in Seattle.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Video: A Peek Inside the President's Week

The White House

Your Daily Snapshot for
Friday, July 27, 2012

 

Video: A Peek Inside the President's Week 

This week, the President addressed the nation on the tragedy in Colorado and made Aurora his first stop on a four day trip out West, then continued to Reno to address the VFW, and to New Orleans to speak at the National Urban League.

Back in Washington DC, Dr. Biden announced a major Joining Forces initiative for social workers, the President signed an Executive Order on Education, and hosted a reception at the White House to honor the International AIDS Conference taking place in Washington DC.

Watch this week's behind-the-scenes video.

Watch this week's video

In Case You Missed It

Here are some of the top stories from the White House blog:

Advance Estimate of GDP for the Second Quarter of 2012 and Annual Revision
Today’s report shows that the economy posted its twelfth straight quarter of positive growth, as real GDP grew at a 1.5 percent annual rate in the second quarter of this year, according to the “advance” estimate released by the Bureau of Economic Analysis.

Follow First Lady Michelle Obama at the 2012 Olympic Games in London on Twitter
First Lady Michelle Obama will lead the Presidential Delegation to the Opening Ceremony of the 2012 Olympic Games in London, and you can follow her visit through the @LetsMove Twitter account.

President Obama Pushes the House of Representatives on Middle Class Tax Cuts
The President calls the Senate's vote to extend tax cuts for middle class families, "The right thing to do."

Today's Schedule

All times are Eastern Daylight Time (EDT).

9:40 AM: The President and the Vice President receive the Presidential Daily Briefing

10:15 AM: The President signs the United States-Israel Enhanced Security Cooperation Act

11:00 AM: The President and the Vice President meet with Ambassador Crocker

11:30 AM: Press Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

11:30 AM: The President and the Vice President meet with Secretary of State Clinton

1:10 PM: The President attends a campaign event

4:45 PM: The President departs the White House en route McLean, Virginia

4:55 PM: The President arrives McLean, Virginia

5:25 PM: The President attends a campaign event

7:35 PM: The President delivers remarks at a campaign event

8:25 PM: The President departs McLean, Virginia en route the White House

8:35 PM: The President arrives at the White House

WhiteHouse.gov/live Indicates that the event will be live-streamed at WhiteHouse.gov/Live

Get Updates

Sign up for the Daily Snapshot

Stay Connected

This email was sent to e0nstar1.blog@gmail.com
Manage Subscriptions for e0nstar1.blog@gmail.com
Sign Up for Updates from the White House

Unsubscribe | Privacy Policy

Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111

 

Seth's Blog : Two kinds of unique

Two kinds of unique

Sui generis—one of a kind, the one that defines the genus.

That's the goal of the best kind of marketing. To be the best in the world, because the world is defined by what you do.

The impossible way to do that is to be unique because you're famous. There's only one Oprah, of course, because the thing she's famous for is being famous. There will never be another. Louis Vuitton is in this category, 50 Shades of Grey is, and so is the next hearthrob teen sensation. There is no substitute because the attraction is that this is the famous one, accept no substitutes.

The smart way to do it is to be unique before you get lucky and become famous. Take a listen to an old Talking Heads record or a house designed by Wright early in his career. There were unique before they were famous. This takes more patience, more guts and a lot more weirdness because the thing you're doing is actually interesting before it (if you're lucky) becomes popular. You might not end up as Oprah, but your uniqueness is yours, and it can pay off long before the masses choose you merely because you're the famous one.



More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.




Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498

 

joi, 26 iulie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Housing Headwinds: US Birthrate Lowest in 25 Years as Twenty-Somethings Postpone Having Babies

Posted: 26 Jul 2012 10:48 PM PDT

Boomer demographics and postponement of marriage on account of student debt and poor finances are two of the key reasons that I long-ago stated the housing recovery would be slow for a decade.

Declining birthrates now show that is indeed what is happening.

First, please consider a short snip from my July 25 post "Actual" New Home Sales First 6 Months of 2012 vs. Prior Years; Reflections on the Housing Recovery
Reflections on the Housing Recovery

Even with today's reported decline, new home sales have likely bottomed on an annual, cumulative-total basis.

However, don't expect much in terms of recovery.
Debt overhang is immense, and student debt is particularly problematic. Lack of jobs coupled with high student debt is capping family formation. Kids out of college are deep in debt and holding off getting married, starting families, and therefore buying houses.

Moreover, home sizes will trend lower and price recovery will be anemic because of boomer demographics. Retired boomers looking to downsize have few buyers able or willing to buy.

Bank-owned real estate (REOs) and shadow inventory are hugely underestimated. That too will pressure prices and sales.

The good news is home sales will add to GDP.

The more realistic news is structural headwinds are immense, demographics are poor, and job prospects for college graduates are poor. The bottom in new home sales may be in, just don't expect anything close to a normal housing-led recovery, because it's not going to happen.
Twenty-Somethings Postpone Having Babies

USA Today picked up on that theme in their article Americans put off having babies amid poor economy
Twenty-somethings who postponed having babies because of the poor economy are still hesitant to jump in to parenthood — an unexpected consequence that has dropped the USA's birthrate to its lowest point in 25 years.

As the economy tanked, the average number of births per woman fell 12% from a peak of 2.12 in 2007. Demographic Intelligence projects the rate to hit 1.87 this year and 1.86 next year — the lowest since 1987.

The less-educated and Hispanics have experienced the biggest birthrate decline while the share of U.S. births to college-educated, non-Hispanic whites and Asian Americans has grown.

The effect of this economic slump on birthrates has been more rapid and long-lasting than any downturn since the Great Depression.

Many young adults are unemployed, carrying big student loan debt and often forced to move back in with their parents — factors that may make them think twice about starting a family.

"The more you delay it, the more you delay the possibility of a second or third child," says Stephanie Coontz, director of research and public education at the Council on Contemporary Families. "This is probably a long-term trend that is exacerbated by the recession but also by the general hollowing out of middle-class jobs. There's a growing sense that college is prohibitively expensive, and yet your kids can't make it without a college degree," so many women may decide to have just one child.
Unexpected by Whom?

I am amused by the phrase "unexpected consequence" in the opening paragraph of the above article. I have to ask "unexpected by whom?"

Flashback January 11, 2010:
Reflections on Boomer Demographics, Household Formation, the Hoax Economy, Dead Batteries
Effect On Household Formation

Think of the effect on household formation if people under 30 will continue to suffer disproportionately higher joblessness. How pray tell will student loans be paid back let alone anyone start buying homes?

We will not only have structurally high unemployment for a decade, but we will have structurally low household formation. More people in their early to mid-30's will be living at home, sharing homes or sharing apartments.

The impact on home prices and demand for goods to furnish those homes is surely not priced into any existing economic models on housing starts, home prices, or the stock market.
Harsh Reality of Structurally High Unemployment
 
2010 was not the first time I used student debt, household formation, and structural unemployment in that context.

Indeed, my post Structurally High Unemployment For A Decade dates back to August 18, 2009.  Here is a key snip.
In the Incredible Shrinking Boomer Economy I noted a harsh reality quote of Bernanke:

"It takes GDP growth of about 2.5 percent to keep the jobless rate constant. But the Fed expects growth of only about 1 percent in the last six months of the year. So that's not enough to bring down the unemployment rate."

Pray tell what happens if GDP can't exceed 2.5% for a couple of years? What about a decade (or on and off for a decade)?

If you have come to the conclusion that we are going to have structurally high unemployment for a decade, you have come to the right conclusion.
US Birthrate



click on chart for sharper image 

Economists were surprised by that chart but they should not have been. If anything, the surprise should have been that it's not worse. Looking ahead, it probably will be.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Results, Results, Results

Posted: 26 Jul 2012 07:30 PM PDT

The word of the day today quite obviously is "results".

When the second-in-command of top-ranking eurocrats threatens Greece with expulsion unless results are produced, it's long past the time to consider the Troika is not only ready to pull the plug, but hoping to do so.

The top-ranking eurocrat is of course "lie when it's serious" Jean-Claude Juncker. The second-ranking eurocrat is José Manuel Barroso, European Commission president.

Today the Financial Times reports Barroso pushes Greece to show results
José Manuel Barroso has urged Greece to accelerate reforms after two years of foot-dragging if it wants to stay in the eurozone, saying Athens needed to show "results, results, results".

The European Commission president, making his first visit to Greece since it sought assistance from the EU and International Monetary Fund in 2010 to avert a sovereign default, stressed that delays in implementing agreed measures had undermined the country's credibility with its partners, adding: "Actions are more significant than words."

Mr Barroso's strongly-worded message, delivered after a two-hour meeting with premier Antonis Samaras, came after leaders of the three-party coalition government endorsed in principle a €11.5bn package of spending cuts for 2013-14 that were agreed with creditors six months ago but kept on hold during two successive election campaigns.

The troika is not due to return until September to decide whether enough progress has been achieved to disburse a €31.2bn loan tranche from the country's second bailout, already overdue since June.

By then it may be clear whether Greece has a chance of making the bailout work, without seeking an extension of the 2014 deadline and extra financing from European partners, or faces a second debt restructuring and a looming threat of being forced out of the eurozone.

The new package targets pensions rather than wages, with staggered reductions in pensions above €1,000 a month and an overall monthly cap of €2,000-€2,200 aimed at securing annual savings of €2bn or one percentage point of national output.

Thousands of higher-paid workers in local government and state-controlled corporations would also face salary caps, losing seniority pay and special allowances allocated by senior politicians in past years without consulting the finance ministry.

"Pensioners are not in a position to lead violent street protests against the cuts … while setting ceilings gives meaning to the coalition's pledge to enact social justice," said an Athens-based economist.
Lie When It's Serious

Flashback May 14, 2012: Mr. "Lie When It's Serious" Juncker Tells Another Whopper: "I Don't Envisage, Not Even for One Second, Greece Leaving the Euro Area"
Those looking for a bit of humor in the European debacle can find it in statements from Jean-Claude Juncker, head of the eurozone finance ministers.

Juncker says "I don't envisage, not even for one second, Greece leaving the euro area. This is nonsense. This is propaganda. We have to respect Greek democracy."

Bear in mind this statement comes from the same man who said "When it becomes serious, you have to lie."

Also bear in mind Juncker's support for a Troika installed puppet government in Greece, after Greek Prime Minister George Papandreou proposed putting bailout measures to a vote.
....
Juncker and others have proven lies are the norm.
Anyone who could not envision Greece leaving the eurzone is a liar or an idiot.  Jean-Claude Juncker is both and the same applies to his lap-dog Barroso.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Is Global Trade About To Collapse? Where are Oil Prices Headed? A Chat with Mish

Posted: 26 Jul 2012 07:19 AM PDT

Last week, I agreed to do an interview on OilPrice.Com. The initial interview was conducted over the phone, with follow-up emails.

The interview first appeared on OilPrice and is repeated below.
Introduction:

As markets continue to yo-yo and commentators deliver mixed forecasts, investors are faced with some tough decisions and have a number of important questions that need answering. On a daily basis we are asked what's happening with oil prices alongside questions on China's slowdown, which commodities or instruments will provide safety in the current environment, will the Euro-zone split in the future and what impact the presidential election is going to have on the economy and markets?

In the interview, Mish discusses:

• Why global trade will collapse if Romney wins
• Why investors should get out of stocks and commodities
• Why we have been oversold on shale gas and renewable energy
• Why oil prices will likely fall in the short-term
• Why the Eurozone is doomed
• Why there may soon be an oil war with China
• How government interference is ruining the renewable energy sector
• Why we need to get rid of fractional reserve lending
Oilprice.com: With oil prices now in the high 80's and news out of Europe getting worse every day, do you expect prices to stay in this range, or do you see them dropping in the short term?

Mish: There are two conflicting forces here. One of them is oil prices over the long-term and the other is oil prices over the short-term.

Even in the short-term you will find there are conflicting forces at play. For example, stress in the Middle-East puts an upward pressure on oil prices. However, economic problems in Europe, a slow-down in Asia and a slow-down in the United States put downward pressure on oil prices. New orders are falling at a staggering rate across the board in Asia, China, Japan, Europe, and the United States which also puts further downward pressure on oil prices.

Long-term, forces such as peak oil and population growth in China are putting pressures to the upside.

One needs to balance all of those factors out when they are about ready to give a prediction on oil prices. My opinion is that over the short to mid-term, oil prices will go down. Long-term, energy is a good place to invest.

Oilprice.com: If your prediction is correct and oil prices do go down – what sort of impact do you see this having on the U.S. economy, if any?

Mish: That's an interesting question. However, the question puts the cart before the horse.

Looking at prices in a vacuum is a mistake. One also has to look at why prices are doing what they're doing. For example, falling oil prices that happen when supply shocks are alleviated are a positive thing. Falling oil prices because of falling demand is another. You seldom see this kind of distinction in mainstream media.

Right now, oil prices are primarily falling because of falling demand, and that is in spite of geopolitical tensions. That is not a healthy sign for the economy.

Oilprice.com: As we have seen with the recent oil workers strike in Norway and subsequent rise in oil prices. Geopolitical risks always remain to keep the markets off balance. Apart from Iran are there any other geopolitical risks you think people should be aware of?

Mish: A key geopolitical risk in the long-term is that China cannot continue at its expected rate of growth. For years, the mantra has been "China, China, China," and many thought China could maintain its 8% to 10% per year growth going forward. That's not going to happen.

I agree with Michael Pettis at China Financial Markets, that China is more likely to see 2% growth than 8% or even 6% growth over the next decade.

2% growth is a shocking reduction, even from the lowered expectations that we've seen regarding China. The implication is commodity prices, especially base metals, are going to be under extreme pressure because of China stockpiles. For further discussion please see "China Rebalancing Has Begun"; What are the Global Implications?

Oilprice.com: What are your longer term projections for oil prices – say 3-5 years out?

Mish: I think it's a fool's game to make such projections. Most of the projections on the price of gold, silver and oil are ridiculous. They are designed to sell newsletters. The bigger the hype, the greater the sales. On occasion, I will make a call. For example, when crude hit $140+ in the summer of 2008, and others called for $200, I said oil prices would drop to the $45.00 - $50.00 range or so. Oil went to $35.
Moreover, those predicting $200.00 never bothered to think what that would do to the global economy. We saw the same thing in natural gas. People were predicting $25. Look at prices now, at roughly $3.00 NG fell all the way to $2.20, lower than even this staunch deflationist thought.

I'm not willing to go out on the same limb and predict energy prices three years in advance. The reason is we really don't know for sure how central bankers are going to respond. China is particularly important. If there's universal printing of money everywhere, I would expect a lot of that to flow back into prices of gold, perhaps of silver, and perhaps energy, but we really don't know what they're going to do. We don't know when or how the Euro Zone is going to break up. I think it will, but how is as important as when.

In the US, we don't know the results of tax hikes following the 2012 election. Heck, we don't even know who the next president in the United States is going to be. Will it be Republican? Will it be Democrat? Numerous political and economic forces are pulling and tugging in different ways.

I don't believe there's anyone out there that can predict, with any kind of accuracy, what oil prices are going to do. Which is why I believe trying to predict oil prices in the midst of all of these possibilities is a fool's game.

Oilprice.com: What are your views on inflation and hyperinflation.

Mish: Hyperinflation is a complete collapse in currency. It is a political event that kicks off hyperinflation, not a monetary one. Hyperinflation talk hit an extreme when oil prices hit $140. Such talk was silly then, and it is still silly now.

Hyperinflationists in general fail to understand the role of collapsing demand for credit. The total credit market is over $54 trillion. Base money supply is $2.6 trillion and excess reserves are about $1.5 trillion. Seems to me we had huge expansion in credit and Bernanke is struggling to reignite demand. I suggest he will not succeed.

The idea the US$ will suddenly go to zero is ridiculous. The US is the world's largest holder of gold reserves, and that alone would stop it. Also note that Bernanke, as misguided as his policies are, is still beholden to the banking system. As such he has no desire for it to collapse.

As far as inflation goes, I am still widely misunderstood. I view inflation as an increase in money supply and credit, with credit marked to market. Deflation is the opposite. If one insists that inflation is about prices, then we are in a state of inflation with 10-year treasury rates below 1.5%.

For those who woodenly view inflation in terms of prices, well, prices may or may not rise. Price have generally risen, but credit is the key behind housing prices, family formation, hiring, and in fact everything driving the economy. So, where is credit going? Demographics and student debt suggests nowhere. Indeed, credit has gone nowhere in spite of heroic efforts by Bernanke.

Oilprice.com: You just mentioned that we don't know who the next president is going to be and sticking to this topic how big an impact do you see energy prices having on this year's presidential elections?

Mish: I don't think energy prices are what's on people's minds. What's on people's minds right now are jobs. Oil prices have kind of stabilized and in the very short-term they are likely to stay stable unless there are some dramatic results in the Mid-East or a dramatic slowdown in the US economy.  Both are possible, but a major US slowdown is arguably more likely. Regardless, I think energy prices are going to be a minor election issue.

Oilprice.com: The message on peak oil seems to be confused. Many are adamant that peak oil is the largest threat to ever face humanity, whilst others believe that with new technologies and new fields being found, peak oil is a myth and we are actually swimming in oil. What are your thoughts?

Mish: The idea that we're swimming in oil is preposterous. Moreover, abiotic oil is a ridiculous pipe-dream. That said, the idea that the global economy is going to come grinding to a halt in the next year or two because of oil is also preposterous (discounting a geopolitical Mid-East shutdown). In general, I would side with the peak oil folks, noting that a global recession will likely pressure prices more than anyone thinks, barring a breakout of war or supply disruptions in the Mid-East.

Long-term, 8% growth in China is mathematically not going to happen. People really need to get a grip on exponential math and the implications thereof. If China does attempt to grow at 8-10% as some people have predicted, there's going to be an oil war of some kind between the United States and China because there's simply not enough oil.

For a good discussion on the limits of exponential growth, please see Calpers Pension Plan Reports 1% Return; Stunning "What If" Charts at Various Compound Annualized Rates-of-Return Going Forward

Oilprice.com: Shale gas has been generating a great deal of headlines recently. Do you believe it could be the solution to America's energy challenges? We are also seeing developments in oil & gas extraction technologies. Have we been oversold on such possibilities?

Mish: I think we're oversold on everything. We're oversold on the idea of cheap energy, of free energy, of green energy, of clean energy. We're oversold on the stock market. We're oversold on what Obama can deliver. We're oversold on what Mitt Romney can deliver. We're oversold in so many areas, I can't even mention them.

In regards to new technologies, how much water will it take to extract these reserves in the midst of these droughts? What are we going to do with the contamination, how do we get rid of the waste byproducts? These kinds of projects look good on paper, but are they truly scalable in practice?

I hope I am wrong.

Oilprice.com: What is the role of government in alternative energy sources?

Mish: The role of government should be to get the hell out of the way and let the free market work. If peak oil really is a problem (and I think it is), the free market will come up with a solution if left alone.

Instead, the government is trying to pick winners. Look at the results. President Obama backed solar panel manufacturer Solyndra and the DOE loan guarantee scheme blew sky high.

Our ethanol program is a total disaster. By government mandate, corn has been diverted to ethanol production smack in the midst of a drought. Corn is not an efficient way to produce ethanol, even if there was not a drought.

Governments seldom back winners. Instead, government bureaucrats back companies that contribute to their campaigns. This is worse than it looks because such activities deprives companies with real solutions a chance at funding.

We need to get government out of the energy business completely and let the free market work.

Oilprice.com: Sticking with the renewable energy theme, do you see them making a meaningful contribution to global energy production over the next 10 years?

Mish: Adding to my previous answer, government subsidies of unviable products and unviable ideas gets in the way of the free market actually producing viable products and viable ideas. Simply put, the more government interferes, the less likely we are going to see advances in the actual direction of a true solution.

Oilprice.com: In regards to presidential elections, how do you think energy will fare under Obama and under Romney? Which sectors will benefit, and which will suffer?

Mish: Mitt Romney has declared that if he's elected he is going to label China a currency manipulator and increase tariffs on China across the board. That's something that I believe he might be able to do by mandate. If he's elected and he does follow through, I think the result will be a global trade war the likes of which we have not seen since the infamous Smoot-Hawley Tariff Act compounded problems during the Great Depression. Simply put, I think that global trade will collapse if Romney wins and he follows through on his campaign promises.

Unfortunately, campaign rhetoric now is heating up to the point where President Obama and Mitt Romney are trying to outdo each other on who's going to do more to China. Thus, we may very well see a global trade war regardless of who wins.

As an aside, Mitt Romney is pledging to increase military spending. Given Romney's statements on Iran, it's more likely he would start a war with Iran than Obama. Note that the U.S. military is one of the biggest users of petroleum worldwide and oil price shocks could be devastating.

None of this is any good for the world economy at all. I believe that Romney will do what he says. I believe he's more likely to start wars than Obama, but that doesn't make Obama any good. This is the worst slate of candidates in U.S. history running for president, and I'm writing in Ron Paul.

Oilprice.com: As the global economy slows, where do you see the best investment opportunities available to investors?

Mish: At this point, the best thing to do is wait for better opportunities. I am talking my book, but something like 70-80% cash (or hedged equities) and 20-30% gold seems reasonable. I'm telling people, "Get out of the stock market. Get out of commodities except gold and perhaps a bit of silver."

A global slowdown is underway. Actually, I made a Case for US and Global Recession Right Here, Right Now.

Although nothing is certain, central bankers worldwide are highly likely to pump up money supply hoping to counteract the slowdown. If so, I think gold is going to be one of big beneficiaries. Silver may be a huge beneficiary, and I like it here. However, silver is also an industrial commodity, so gold is safer.

Bear in mind, I may seem like a broken record on this thesis given cash and gold has been my call for the last year and a half or so.

In spite of calling the global economy exceptionally well, I've simply been wrong about U.S. equities. They have risen far more than I thought, but I still caution that risk is high.

I'm going to repeat my general message here, that another slow-down, and another big downturn in the stock market is highly likely. Equities are quite overvalued at this point, cash is not trash, and staying liquid now, with a percentage in gold, is a good idea.

Oilprice.com: I was hoping you could tell us your thoughts on the Euro. You mentioned previously, that you think the E.U. will split in the future, why do you think this will occur, and what will the economic and political implications be?

Mish: I think it's pretty clear that the euro's going to split because no currency union in history has ever survived without there being a corresponding fiscal union in place. Right now we're in a situation where Germany's Chancellor Angela Merkel says that "There should be no fiscal union until there's a political union." Francois Hollande said, "There should be no political union until there's a banking union," and the German Supreme Court will not allow a political union or a fiscal union, nor a banking union without a German referendum."

I did a post on this, and it's called, "It's Just Impossible."

If politicians could not get agreements when times were good, how are they going to get these agreements now, when they're bickering over every little thing, including the amount of the ESM, whether or not the bailout of Spain should be via the ESM or the EFSF, and whether or not the Spanish government should be backstopping this loan.

They can't get an agreement on anything, and the German Constitutional Court is hanging like a Sword of Damocles over the entire thing.

For these reasons, the Euro is going to bust up. What happens to the price of the Euro depends on how it busts up. If the breakup is piecemeal and disorderly, it means one thing. If it's orderly and prepared in advance with Germany leaving and the northern states leaving, it's a completely different scenario. Any point along that line is possible, but piecemeal seems more likely. How disorderly remains to be seen.

For example, if Germany exits the Euro and goes on the deutschmark, the value of the deutschmark will soar, whilst the value of the Euro will decline.

Instead, if we see a break-up by Spain leaving, by Greece leaving, by Italy leaving, and the bulk of what's left is Germany and the northern States, then the value of the Euro can soar. Those are the two conflicting possibilities here. The market has not decided which one of those is more likely.

Meanwhile, the Euro is in a low 1.20 range to the U.S. dollar. A breakout or a breakdown might be a signal that the market is expecting one of those possibilities over the other.

We are in uncharted territory and everyone is guessing.

Short-term I am neutral on the US dollar at this level because the euro is a bit oversold, the idea of a Greek exit is no longer unfathomable, and the Fed is likely to initiate QE3 at some point. This is a change from my previous US dollar bullish stance.

Oilprice.com: We mentioned China earlier, and I was wondering what you think the future holds for China, both politically and economically.

Mish: A regime change in China is coming up. The current regime has been focused on growth. However, I think the next Chinese government already understands that the growth at any cost of the current regime is not sustainable. If so, we're going to see a major shift away from an export-driven production model dependent on investment on roads, on bridges, and more production, to a consumption-driven model. That shift will be one of the major forces in the global economy.

If I'm correct on this, then it's going to be a painful adjustment, regardless of what China does. For example, a Chinese slow-down towards consumption would increase the value of the renminbi, would decrease their exports, would help the balance of trade between China and the United States and Europe, and would put intense pressure on commodity prices. In turn, asset prices and currencies of the commodity producing countries, like Australia, Brazil, and Canada will come under heavy pressure.

Oilprice.com: Mark Faber is not a fan of the Federal Reserve, blaming them for the current US economic situation. He said, "Usually under a gold standard you have a bubble under one sector of the economy but you don't have it across the board globally and that's really what the Federal Reserve has done over the last couple of years." Do you agree? Is the Fed to blame? And what can be done to avoid this in the future?

Mish: I agree with part of it, if not most of it. However, the idea that the gold standard itself causes bubbles is fallacious. The gold standard does not cause huge bubbles. The real culprit is fractional reserve lending. Historically, problems happened when banks lent out more money than there was gold backing it up.

The gold standard did one thing for sure. It limited trade imbalances. Once Nixon took the United States off the gold standard, the U.S. trade deficit soared (along with the exportation of manufacturing jobs).

To fix the problems of the U.S. losing jobs to China, to South Korea, to India, and other places, we need to put a gold standard back in place, not enact tariffs.

Oilprice.com: Mish, thank you for your time this has been a very enjoyable and enlightening conversation for us.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Market Soars on "Whatever It Takes" Mush From Draghi; Another "Saved Again" Moment

Posted: 26 Jul 2012 07:12 AM PDT

ECB President Mario Draghi commented in a speech today that the ECB was "ready to do whatever it takes" within its mandate to preserve the single currency.

I have to ask, is that even news? Apparently it it to the stock market which has gapped up over a percent. Bond yields in Spain also reacted to the non-news.

Yield on the 10-year Spanish bond fell all the way (drum roll please) to 6.95%. Is that really anything to be giddy about?

Let's take a look at additional Draghi comments as reported in the Financial Times article Draghi hints at return of ECB bond buying
The euro strengthened on Thursday after Mr Draghi said the ECB was "ready to do whatever it takes" within its mandate to preserve the single currency. "Believe me, it will be enough," Mr Draghi told a conference in London.

"To the extent that these premia have to do not with factors inherent to my counter party, they come into our mandate, they come within our remit, Mr Draghi said. "To the extent that the size of the sovereign premia hamper the functioning of the monetary policy transmission channels, they come within our mandate."

"The ECB appears to be keen to increase the threat of the SMP being woken from its hibernation period," Mr Wattret wrote in a note. "Are the latest comments a signal that the ECB's strategy is changing and the SMP is about to be used? Or is it merely a threat to act, designed to put some two-way risk back into markets?

"Our inclination is towards the latter conclusion, though today's comments from Mr Draghi suggest the former now looks more plausible."

The comments from the ECB president may also increase speculation about other "unconventional" measures the central bank could take. This week Ewald Nowotny, head of Austria's central bank, said there were arguments for equipping the eurozone's forthcoming bailout fund with a banking licence so it could tap the ECB for more funds if needed – although he also said the idea was not being actively discussed by the ECB.
Saved Again? Not

How long this round of "we are saved" euphoria lasts over non-comments remains to be seen, but I suspect not long.
Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List