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marți, 22 ianuarie 2013
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SEO Blog
SEO Blog |
- Why SMEs Should Use Cloud Technology
- Powerful Tips To Optimize Your Internet Marketing Campaign
- The Quick And Easy Way To Learn HTML
Why SMEs Should Use Cloud Technology Posted: 22 Jan 2013 04:33 AM PST Did you know that worldwide IT spending on cloud technology has increased more than 25% from 2008 to 2012? Or that 30% of SMEs used cloud software in 2011? (Wired Magazine). There's no doubt that cloud computing isn't just some technological fad: it's here to stay, and if your business... |
Powerful Tips To Optimize Your Internet Marketing Campaign Posted: 21 Jan 2013 11:47 PM PST Tips to Optimize Your Online Marketing Campaign Are you struggling to spruce up your online marketing campaign? Stick to the basics and you will have no problem spreading the word about your opportunity online. Most people get all complex get when having a tough time trying to share their gig.... |
The Quick And Easy Way To Learn HTML Posted: 21 Jan 2013 07:47 PM PST HTML is the language or code that is used to build most websites. This language is used to do everything that you see happen on a webpage from displaying text through enabling online shopping. Because of the widespread nature of the internet, those who understand HTTML are in high demand... |
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The Ultimate Guide to Advanced Guest Blogging
The Ultimate Guide to Advanced Guest Blogging |
The Ultimate Guide to Advanced Guest Blogging Posted: 21 Jan 2013 12:58 PM PST Posted by Pratik Dholakiya This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google will target low quality guest posts with increasing zeal, and it will get harder to see results if the effort and strategy aren't there. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients. 1. Finding Guest Post Opportunities
Let's kick this off by talking about where to seek out guest post opportunities. This is, by far, the most important part of your strategy, since it determines the value and longevity of your link. 20 Things You Should Do and Pay Attention to
20 Things You Should AvoidYour choices for guest posting opportunities are ridiculously numerous, and you will waste resources if you pursue guest posts from sub-par blogs. Future updates will inevitably rob these links of their value. That's why we don't recommend:
Where to Find Places to Guest PostFor starters, you can use the following services to find places that accept guest posts:
At the bottom of this post, we will also share a list of keywords to search for in order to find guest post opportunities. It's very long, so we won't distract you with it here. Now, even though we've provided you with a lot of resources to work with here, we would actually suggest not relying too heavily on them. As guest posting increases in popularity, we can expect many of these tools to get abused. It's more important than ever to stand out, and if all of your links are coming from places like this, you won't be standing out. We can't stress this enough. You need a unique link profile, and the key to that is going to be outreach. Make sure to spend a fair amount of time reaching out to blogs that don't go out of their way to get guest contributors, or ideally, who have never had a guest author before. These links are very lucrative and give your link profile the diversity it needs to survive future Google updates. Here are some more unique places to get guest post ideas:
Don't include keywords like “submit guest post” when you use these methods, at least not every time. The goal is to find popular blogs that don't typically accept guest posts. Be resourceful and do some relationship building. It's worth the effort. 2. Developing an Outside-the-Box Guest Post Idea
Depending on where you guest post, sometimes the idea will come before the outreach, and sometimes it will come after. Either way, it takes truly original ideas in order to get guest posts up on sites with high standards. This is crucial not just for getting your posts on authoritative sites, but for getting them shared, getting conversions, getting additional links, and getting traffic. Generally, prerequisites for original ideas include:
However, these are not the keys to producing truly original content. They merely set the bar. In order to produce something fresh and new, you will need to:
For an in depth discussion of how to make content production work, you can take a look at our content marketing guide for agencies. (Pinned by Moz team as well :-) ) Now, as much as we stress avoiding an over-reliance on tools, there are some great resources out there that can help you come up with original ideas:
We were also impressed with what SkyRocketSEO had to say about getting content ideas. EvergreenSearch and SearchEngineWatch have also written wonderful and comprehensive content idea guides, and CopyBlogger has an excellent infographic on the subject. Here's the most important part. Before you pour everything into your guest post, check Google to make sure the idea is truly original. You want your post to say something new about the topic, so if the top posts in Google are looking a bit familiar, you need to head back to the drawing board before you waste your time. 3. Developing the Content
Once you have an idea and a blog to target with your guest post, it's time to start building your content. And it's our opinion that you should almost always go big, even though the risks can seem higher, as Dr. Pete recently pointed out. When the content is big, you won't be willing to waste it on a sub-par blog, which, paradoxically, means you're taking less risk in the long run. While you're developing the content, you'll want to:
Now, some of these bullet points contradict each other or aren't appropriate for every single post, but they should give you an idea of what we mean by “big content.” Always keep the primary purpose of the post in mind. Does it exist to entertain, to inform, to shock? Every sentence should have purpose. Our Experience with Search Engine JournalAs an example of the kind of content we're talking about, you can take a look at what we had to say about Link Earning Strategies for the Post-Panda/Penguin Era over at Search Engine Journal. As SEOmoz has pointed out, SEJ is one of the top blogs in the SEO industry, so sub-par content wasn't going to cut it. In order to develop the post, we:
Some might suggest that all of this is too much work, but, if anything, we think we probably could have done more. To understand why this kind of effort pays off, consider the fact that:
These are not the results you see from throwaway posts at GuestPostOnMyBlog.biz. Author Bios Sometimes we SEOs don't care much for author bios, or even hate them. A non-contextual link from an easily identified separate block of content...who cares? Well, we do. This is your sales pitch. Take advantage.
4. Outreach
This is a huge part of the foundation behind a successful guest posting strategy. Yes, there are some high quality blogs where it's possible to get guest posts with minimal outreach as long as your content is exceptional and you have the right ideas. That said, if outreach isn't an important part of your strategy, you will only be getting links from sites that regularly accept guest posts, and this doesn't offer the diversity your link profile needs in order to be genuinely robust, even if those links are high quality. Keep the following in mind during outreach:
Outreach Tools Okay fine, we admit it, we love tools. Just don't confuse “tool” with “strategy.”
Our Outreach Experience With ProBloggerProBlogger is pretty much the site for professional bloggers, so like SEJ, it's not exactly easy to get a post on the site. Unfortunately, when some people hear this they think their emails need to be perfectly polished and sleek. Well, here's our initial outreach email with ProBlogger: We received a response within 24 hours, which we felt was a great sign, even though this was what they had to say: This should serve as an example of how outreach, idea generation, and content production can all come together as part of the same process. We worked together with our copy editor and thought a bit about what ProBlogger's audience is looking for, and how we could offer a solution in a unique way. Well, this will get a bit meta, because we realized that what bloggers need most are new ideas, and a method for getting them. We didn't want to regurgitate what had already been said by others on the site, so we turned to an original resource: psychological research. This turned out to be a great unique selling proposition for us. Now this post wasn't easy to put together. The insights came from dense peer-reviewed science papers, and it wasn't easy to translate that information into something useful as a guide for bloggers, but hopefully you can see why it was worth the effort. Persistence is important. We're not ashamed to say that we were rejected twice by SearchEnginePeople. Instead, we're proud to say that on our third attempt, our post about finding original data for content marketing was approved. The key is to keep trying. 5. Promotion
If you have chosen the right platform, and the content is original, helpful, and engaging, then your content has a good chance of going viral and, on some level, promoting itself. But, of course, you can dramatically improve your chances of success and expand your reach further if you take things to the next level and promote your guest post. Here are a few tactics to help that along:
Conclusion: Make Your Guest Posts CountDoing things differently is what sets you apart. There is no reason that this should change the second you start posting material on somebody else's property. Every piece of content you design should be produced with the goal of going viral, attracting links, and driving traffic. Thinking of a piece of content as a way to build a single link simply doesn't have any appeal to us anymore. We hope to “re-brand” guest posting as part of a “big content” strategy, where the advantage of using somebody else's platform isn't just its domain authority, it's the potential to expand your reach and build relationships for further growth. Guest Posting Query List: (As mentioned in the “Where to Find Places to Guest Post” section above)We are tremendously excited about this new direction in guest posting, and we hope you share our enthusiasm. Please let us know what you think of our guide, and if you have some clever insights we would love to hear what you have to say in the comments. We would also love it if you could pass this along. Let's keep guest posting alive, and help people see it as real marketing!
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Results of Our 1st Annual Moz Chili Cook-off Posted: 21 Jan 2013 04:05 AM PST Posted by Justin_Vanning A little over a week ago, we were flying high here at the Mozplex. Our beloved Seahawks were in the 2nd round of the playoffs, and we were basking in the aromas and tastes of over 20 different chili's during our 1st annual Moz Chili Cook-off.
Fast forward a week. Our eyes are still red from the tears we shed during that heartbreaking Seahawks loss, but our bellies are still warm from all the chili we ate. Because all of the chili entries were so tantalizingly-delicious, it just didn't feel right to keep them all to ourselves. We figured some of you might want to try out our winning recipes for your tailgate or Super Bowl parties, or share your own favorite chili recipes in the comments. An outline of the competition and the top chili recpies are listed in detail below. Happy chili-ing! The Cook-offFor the 1st annual Moz Chili Cook-off, 20 Mozzers brought in their best batches of chili to be judged by their peers.
Each participating Mozzer got a bowl, a spoon, some cornbread to clear their palate in between taste tests, and a score sheet to judge the chili on the following criteria:
The competition was fierce, with the title of "Moz Chili Master" and a custom-made Roger chili trophy on the line.
The games began, and after all the chilis had been tasted, it was time for the scores to be tallied. The winners in each category were:
Although listing every winning recipe was tempting, we decided to just list the top three overall picks, along with our winning veggie concoction. Enjoy! 1st Place Overall - David J's Smoldering Chili
David Joslin basking in the title of "Moz Chili Master," along with his snazzy Roger trophy. Ingredients
Directions
2nd Place Overall - Justin's Chili Con Carnage
Ingredients
Directions
3rd Place Overall - Chris Auty's Chili
Ingredients
Directions
Best Vegetarian Chili - Elizabeth's "What do you mean, there's no meat in this?" Chili
Ingredients
Directions
So there you have it, folks! Hopefully these chili recipes will fill your hearts and tummies with as much love as they did for the Mozzers. If you have any great chili recipes or tips, feel free to leave them in the comments! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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