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vineri, 21 iunie 2013

Mish's Global Economic Trend Analysis

Obamacare Effects Hit Local Governments, Small Businesses, Temp Staffing Agencies; Chicago Dumps Retirees Into Obamacare
How Currency Wars End: Violence Erupts in Brazil, Fatalities Reported; One Million Protest
Ford CEO Calls Japan a "Currency Manipulator"; What Country Isn't a Manipulator?
800,000 Protest in Brazil Over a 10-Cent Hike in Fares and the High Cost of Staging the World Cup; Police Join Protestors; Inflation, Corruption, as Boom Comes to an End

Obamacare Effects Hit Local Governments, Small Businesses, Temp Staffing Agencies; Chicago Dumps Retirees Into Obamacare

Posted: 21 Jun 2013 11:50 AM PDT

19% of Small Businesses Reduced Employees Because of Obamacare

CNBC asks and answers the question Will Obamacare Hurt Jobs? It's Already Happening, Poll Finds

Small business owners' fear of the effect of the new health-care reform law on their bottom line is prompting many to hold off on hiring and even to shed jobs in some cases, a recent poll found.

"We were startled because we know that employers were concerned about the Affordable Care Act and the effects it would have on their business, but we didn't realize the extent they were concerned, or that the businesses were being proactive to make sure the effects of the ACA actually were minimized," said attorney Steven Friedman of Littler Mendelson. His firm, which specializes in employment law, commissioned the Gallup poll.

Forty-one percent of the businesses surveyed have frozen hiring because of the health-care law known as Obamacare. And almost one-fifth—19 percent— answered "yes" when asked if they had "reduced the number of employees you have in your business as a specific result of the Affordable Care Act."

The poll was taken by 603 owners whose businesses have under $20 million in annual sales. The poll supported that anecdotal data with the finding that 48 percent of owners think the law will be bad for their bottom line.

Just 9 percent of the small employers surveyed agreed that Obamacare would be "good for your business," while another 39 percent saw "no impact."

The prevalent pessimism tracks other answers in the poll, which showed that 55 percent of small business owners believe that the ACA will lead to higher health-care costs. By contrast, about 5 percent said the law would lead to lower costs.

Local Governments Reeling Under ObamaCare Costs

Investors Business Daily reports Local Governments Reeling Under ObamaCare Costs.

When Regal Entertainment Group (RGC) in April blamed ObamaCare for the fact that it was cutting some of its workers' hours, backers of the law mounted a furious backlash against the theater chain, among other things filling its Facebook page with boycott threats.

"Greed and selfishness make me sick," one of them said.

Darden Restaurants (DRI) felt this intense heat last year after suggesting it might shift to more part-time work to minimize the cost of the law's mandate that companies offer coverage to all their full-time workers. CEO Clarence Otis even blamed its lowered outlook for 2013 in part on "recent negative media coverage" over "how we might accommodate health care reform."

Yet while private companies are getting all this unwelcome and hostile attention, local governments across the country have been quietly doing exactly the same thing — cutting part-time hours specifically so they can skirt ObamaCare's costly employer mandate, while complaining about the law in some of the harshest terms anyone has uttered in public.

The Unfordable Healthcare Act

IBD lists 13 examples of local government layoffs resulting from Obamacare. Here are a few of them

Allegheny County, Pa.: "There's frustration and anger and sadness and resentment, you know, but you don't have a voice," said adjunct English professor Clint Benjamin in the wake of the Community College of Allegheny County's decision to cut hours for about 400 adjunct faculty and other employees so it wouldn't have to pay $6 million in ObamaCare-related fees next year.

Medina, Ohio: "We feel bad as a city administration and as a council in having to cut hours from 35 to 29," Medina Mayor Dennis Hanwell said. "We have the budget to pay the people, but we do not have the budget to pay for the health care." If they hadn't made that cut, the city faced up to $1 million in new health costs courtesy of ObamaCare.

Birmingham, Mich. Commissioner Gordon Rinschler may have summed up best the reaction that countless businesses and governments are having to ObamaCare, saying: "We simply can't afford the Affordable Care Act."

Obamacare Pushing Indiana Schools To Cut Hours Of Coaches, Bus Drivers, Cafeteria Workers

The Huffington Post reports Obamacare Pushing Indiana Schools To Cut Hours Of Coaches, Bus Drivers, Cafeteria Workers

Schools throughout much of Indiana are cutting the hours of coaches, teachers aides, bus drivers, cafeteria workers and other support staff in an attempt to avoid having to offer them health insurance under the 2010 Affordable Care Act, the Louisville Courier-Journal reports.

Under the law, also known as Obamacare, employers with more than 50 workers will be required to provide coverage for all official full-time employees. Some employers plan to try and skirt the law by pushing full-time employees into part-time work.

"We cannot go out and raise the price of our product to assist us covering this," Les Huddle, superintendent of the Lafayette School Corporation, told the Courier-Journal.

Temp Staffing Jobs Hit Record as Firms Dodge ObamaCare Costs

Jed Graham, writing for Investors Business Daily reports Temp Staffing Jobs Hit Record as Firms Dodge ObamaCare Costs

Temporary staffing jobs hit a record 2.68 million in May as employers look to lighten the burden of ObamaCare's regulations and fines for failing to provide full-time workers health coverage.

Temp employment grew by 25,600, eclipsing the previous high seen in April 2000. In the past four months, the temp industry has added 99,000 jobs, a spurt that has outpaced the gains in every other sector, except the restaurant industry.

The boom in temp employment is no surprise because the industry offers ways to minimize ObamaCare's fines for firms with at least 50 full-time-equivalent workers.

One way temp firms can help is by helping employers to stay below that 50-worker threshold and free from ObamaCare's regulations. Firms above that level who don't provide health coverage will face a $2,000 per-worker fine (minus 30 workers), so the 50th employee could mean a $40,000 fine under ObamaCare.

Consider an employer who needs to hire a full-time worker for a six-month project. If the firm hired this worker directly, it would have to provide health coverage within 90 days of hiring, under ObamaCare rules.

But if an employer hires workers for a six-month stint through a temp agency, the rules are more favorable. Because virtually all temp-agency employment is for less than a year, such workers can still qualify as part-time under ObamaCare, even if they work full-time for up to six months (and perhaps longer).

"Most temporary or contract workers will be considered 'variable' and not eligible for insurance coverage," wrote PACE Staffing Network CEO Jeanne Knutzen in a message to clients last month.

This provision of ObamaCare "creates considerable opportunity for companies like PACE to offer our clients 'variable' workers at significantly less cost than would be required for the client to hire an employee directly."

Chicago Dumps Retirees Into Obamacare

The Chicago Tribune reports Emanuel to shift retired city workers to Obamacare

Mayor Rahm Emanuel plans to start reducing health insurance coverage next year for more than 30,000 retired city workers and begin shifting them to President Barack Obama's new federal system.

The move is aimed at saving the city money and comes as the Emanuel administration has been trying to wrangle significant pension cost concessions from employee unions.

Police officers and firefighters who retired between the ages of 55 and 64 and are not yet eligible for Medicare but whose coverage is guaranteed under union contracts, as well as workers who retired before August 1989 and are protected by a legal settlement.

Cut out as of Jan. 1 will be the rest. That's when the city will begin a three-year phaseout of the coverage, according to the letter signed by Comptroller Amer Ahmad. During that period, premiums, deductibles and benefits could change, the letter states.

Once the phaseout is complete, those retired workers would have to pay for their own health insurance or get subsidies under the Affordable Care Act.

The ill-effects of Obamacare mount every month.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

How Currency Wars End: Violence Erupts in Brazil, Fatalities Reported; One Million Protest

Posted: 21 Jun 2013 10:28 AM PDT

The flareup in Brazil erupted in violence overnight as millions protested corruption, inflation, bus fares and a seemingly growing list of items.

Unsurprisingly, the Brazilian real weakened against the dollar now in its sixth consecutive day of decline.

Bloomberg reports Brazilian Revolt Claims First Fatality as Violence Erupts.

Brazil's swelling street rebellion claimed its second fatality in the largest and most violent protests yet, as 1 million demonstrators rallied for better public services and an end to corruption.

President Dilma Rousseff, who has been struggling to get in front of the mass movement, will meet with cabinet members today to discuss emergency measures to help quell violence and prepare proposals on education, health and other demands of protesters, a government official aware of her agenda said.

The movement triggered by an increase in bus fares this month has spread amid a groundswell of discontent among Brazil's middle classes.

Brazil's annual inflation through mid-June accelerated to 6.67 percent, its fastest pace since November 2011. Urban bus fares rose 1.83 percent in the month through mid-June and made the greatest impact on inflation of all components.

Almost 1 million people marched in 27 capital cities, Folha reported, citing police estimates in each state. That's four times the estimated turnout on June 18, which was the previous record for the growing movement.

The biggest demonstration was in Rio, where O Globo newspaper estimates 300,000 people turned out. While the demonstrations there were largely peaceful, a group of stone-throwing protesters who set upon Rio's city hall were met by cavalry and foot soldiers firing rubber bullets. More than 60 people were injured, including eight police officers, Mayor Eduardo Paes said to reporters today.

Brazilian Real Monthly Chart

click on chart for sharper image

How Currency Wars End

Brazil bitched an moaned about having a currency that was too strong. Finance minister Guido Mantega declared a "fresh currency war" in March of 2012 after having already used the term in 2010.

"When the real appreciates, it reduces our competitiveness. Exports are more expensive, imports are cheaper and it creates unfair competition for businesses in Brazil," said Mantega

The Keynesian and Monetarist fools in Brazil got what they asked, a weakening currency. Now they don't like the end results. Hot money is fleeing, the Real is sinking, inflation is soaring, and Brazil has no idea how to stem the tide (or the protests).

A similar fate awaits Japan's Abenomics as well as the Shadow Banking System in China.

As I said earlier, "Problems are easy to overlook in a seemingly good economy when jobs are plentiful. It's much different when the boom ends and the corruption becomes obvious."

For further reading, please see ...

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Ford CEO Calls Japan a "Currency Manipulator"; What Country Isn't a Manipulator?

Posted: 21 Jun 2013 09:32 AM PDT

I was wondering when someone would throw the "Currency Manipulator" label at Japan. It happened on Thursday.

Bloomberg reports Ford's CEO Calls Japan Currency Manipulator Amid Weaker Yen.

Ford Motor Co. (F) Chief Executive Officer Alan Mulally called Japan a currency manipulator that's giving local exporters an unfair edge as the weaker yen threatens to undermine U.S. automakers' profits.

Japan is "absolutely" manipulating its currency, the CEO of the second-biggest U.S. automaker said in a Bloomberg TV interview today. "With the currency manipulation, we just have to get back to the place where the currencies are set by the markets and the free trade agreements really are free trade agreements."

Mulally, who's expressed concerns about the yen throughout this year, illustrates how the currency-led boon for Japanese exporters is drawing mounting international criticism. Bank of Korea Governor Kim Choong Soo this week urged Asian countries to work together to defend themselves against the side-effects of Prime Minister Shinzo Abe's reflation campaign.

What Country Isn't a Manipulator?

Currency manipulation is everywhere you look: China, Brazil, Japan, Switzerland, the US, and every country actually.

Some countries intervene directly. Japan, Brazil, China, and Switzerland are in that list. The rest do it via interest rate manipulation (holding rates too low) and/or various Quantitative Easing schemes which act indirectly to weaken a currency.

Brazil holds the distinction of intervening to both weaken and strengthen its currency within the same year. For more on Brazil intervention madness, please see ...

It's easy enough to stop the manipulation, at least in theory: Get rid of the central banks and their bubble-blowing currency debasement policies, end fractional reserve lending, and return to a gold standard.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

800,000 Protest in Brazil Over a 10-Cent Hike in Fares and the High Cost of Staging the World Cup; Police Join Protestors; Inflation, Corruption, as Boom Comes to an End

Posted: 20 Jun 2013 11:13 PM PDT

It's always impossible to know what the trigger for a mass reaction will be in advance. In Brazil, hundreds of thousands of people have been in protest over corruption, bad services, and even the cost of hosting the World Cup.

The trigger was a mere 10-20 cent hike in transportation fares. Cities have rolled back the price hikes but the protests continue.

Hundreds of Thousands Join Brazil Protests

Al Jazeera reports Hundreds of Thousands Join Brazil Protests

Hundreds of thousands of people have rallied across Brazil as part of a protest movement over the quality of public services and the high cost of staging the World Cup.

About 800,000 people marched on Thursday in rallies across the country of 194 million people, according to an AFP news agency tally - an intensification of the movement which started two weeks ago by public anger about an increase in public transport fares.

Police fired tear gas in Rio de Janeiro, scene of the biggest protest where 300,000 people demonstrated near City Hall, to disperse a small group of stone-throwing protesters.

In the capital Brasilia, security forces blocked protesters trying to break into the foreign ministry and throwing burning objects.

The military police finally threw a security cordon around the building.

In Sao Paulo, an estimated 110,000 people flooded the main avenida Paulista to celebrate the fare rollback and keep the pressure on Rousseff's leftist government to increase social spending.

The protests have escalated into a wider call for an end to government corruption in the world's seventh largest economy, a call prompted by resentment over the $15bn cost of hosting the Confederations Cup and the World Cup

Leaderless Movement

Interestingly, the protests were not organized by any person or leader the government can deal with or arrest.

Please consider Brazil protests continue despite concession

Brazilian authorities are bracing for a new wave of protests as hundreds of thousands of people across 80 cities have responded to social media posts, calling for them to rally in the streets.

In an attempt to cool anti-government sentiment, authorities in Sao Paulo and Rio on Wednesday cancelled the proposed transit fare hikes, but the crowds have continued to gather, despite the government climb-down.

Al Jazeera's Adam Raney, reporting from Rio de Janeiro, said the government was yet to establish how to calm the tensions.

"It is overall a leaderless movement, what we're seeing is the government, not just trying to spin the story, but also trying to understand what it is the protesters want, what [they] can deliver," he said.

The protest fed on widespread resentment at the billions of dollars the government is spending on the Confederations Cup, the World Cup and the 2016 Summer Olympics, with demonstrators saying they want increased education and health funding and a cut in wages for public officials.

In announcing the reversal of the fare hike, Sao Paulo Mayor Fernando Haddad said it "will represent a big sacrifice and we will have to reduce investments in other areas".

Military Police Officers Join Protesters In Brazil

The Huffington Post comments on the above video that has gone viral.

RT Images

Here are a couple of Brazil Protest Images courtesy of RT.

Decade-Long Boom Comes to an End

Reuters reports Brazil hit by largest protests yet as hundreds of thousands march

With an international soccer tournament as a backdrop, demonstrators are also denouncing the more than $26 billion of public money that will be spent on the 2014 World Cup and 2016 Olympics, two events meant to showcase a modern, developed Brazil.

The unrest comes six months before an election year and at a time when Brazil, after nearly a decade-long economic boom in which the country's profile soared on the global stage, enters a period of uncertainty. Economic growth of less than 1 percent last year, annual inflation of 6.5 percent and a loss of appetite for Brazilian assets among international investors have clouded what had been a feel-good era for Brazil.

Brazil's currency, the real, dropped to a four-year low on Thursday, trading as weak as 2.275 per U.S. dollar. The country's benchmark stock market index, the Bovespa, also hit a four-year low.

Inflation, Corruption, as Boom Comes to an End

What's the protest really about? Inflation and corruption is the answer. Fare hikes are a symptom.

Brazil complained for years about the strength of its currency, the Brazilian Real. Now it intervenes regularly to prop it up (For detail, please see my June 18 post Brazilian Currency Touches Four-Year Low Prompting Intervention; Currency Intervention Madness Displayed in Chart Form)

Inflation is a reported 6.5%, but no doubt much higher in practice.

Problems are easy to overlook in a seemingly good economy when jobs are plentiful. It's much different when the boom ends and the corruption becomes obvious.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Damn Cool Pics

Your Pennies Are Worth More Than You Think [Infographic]

Posted: 21 Jun 2013 09:42 AM PDT

Do you know how far your pennies could go across the world? Qmee's latest infographic shows you how much the money you earn from using the app, could be spread across the world.

Click on Image to Enlarge.

Via Qmee

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Behind the Scenes: This Week at the White House

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The Top 4 Ways to Use Social Media to Earn Links - Whiteboard Friday

Posted: 20 Jun 2013 06:33 PM PDT

Posted by randfish

Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but earning the attention of others is easier said than done.

In today's Whiteboard Friday, Rand covers four of his favorite tactics for squeezing the most link juice out of social media.

For reference, here's a still image of this week's whiteboard.

Video Transcription

"Howdy Moz fans and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about social media and using social to earn links. Now link building is still an important process, an important part of SEO, and it also drives traffic. Because links are so critical and yet link building classic link building stuff, like directories or comment spam or buying links, a lot of those old-school link methodologies and black hat link methodologies are out of there, social is actually one of the big focus areas for link builders. But it's a tough thing to do, and so I want to try and walk you through some tactics to get started with this.

These are four of my favorites, and I use them all the time. This is in fact one of the primary methodologies that I use and that Moz uses to earn a great majority of the links that we've earned over the last five years. First off, number one, interactions that are in links. This is kind of the classic, "I'm going to engage with a community, with a person, with a brand, and I'm going to hope that through those interactions I can earn links back." If you do this right, you almost always can.

First off, I highly recommend interacting early and often. Early because a lot of times, especially if you're trying to get links from a popular site or a popular brand that's got a strong social presence, being in the first five or ten comments, interactions, engagements when they post to their Facebook page, when they make a Google+ post, when they launch a new blog post, when they put up a new video, really helps you to be seen by the editors who are almost always watching. Whoever is producing the content is keeping a careful eye on those.

Although I know I don't always respond directly to Whiteboard Friday comments, for example, I'm almost always reading or someone else here at Moz is, and you can almost always see us in the comments engaging and interacting.

When you do that interaction, make sure you're adding value. Please. What I mean by this is you might think it's great to say, "Hey. If I say, 'That was a really great post. I learned a lot. Thank you so much for publishing it. You're an inspiration to me." You haven't added any value. It's not that I don't love seeing comments like that, trust me. It makes me feel great. Makes me feel like a million bucks, but it doesn't add value. It's not memorable. It doesn't strike a person as, "Oh wait. Who is that? I need to learn more about them. I want to figure out their point of view," all those kinds of things.

By adding value to the conversation, you make yourself stand out in the comments. This person, if they add value by doing a little bit of detailed research, by referencing some other content, by making the conversation more interesting, when you see a post that has great comments, you look at who made those great comments. You often click to that person's profile. Those will latently earn you some links. I'll talk about those in a sec, but it's also a great way to get on the radar of those editors.

Once you're on people's radar, that's when you should offer to help. Offer to help out. Oftentimes, the people that I've seen have the most success with this tactic are those who help without being asked to do anything. For example, I write a blog post with some statistics labeling some stuff, and someone else goes and does additional research and produces a new graphic based on it and says, "Hey, Rand, would you like to use this in your post too? I think this is a great visual representation of the data you collected here."

Oh my god. Not only am I going to put that in my post, I'm going to want to high five that person, and I'm definitely going to want to give them link credit back to their site. Those offers to help without being asked are a great way to use the interactions in a community to drive links back to your own site, and you can do this, not just on blog posts, but on Facebook pages, on Google+ posts, on YouTube comments, all that kind of stuff.

Number two, searching for link likely outreach targets. Chances are that if you're doing any kind of link building campaign specifically, you're looking for the right kinds of people who will be likely to link to you if you ask them or if you engage with them, if you offer them something, if you guest post for them, if you do some work for them, whatever it is.

Using some tools, find people on Plus, Followerwonk, Google site colon searches, particularly helpful for sites like Pinterest or YouTube or Tumblr, those kinds of things where you can do a site colon query and you can add lots of parameters in there. For example, I only want bio pages. So I'm going to do a site colon, LinkedIn/in to find people who have this particular characteristic. Actually LinkedIn's own site search and people search works pretty darn well. I'd add them in here, LinkedIn as well.

Fresh Web Explorer, by they way, also very handy for this, particularly for the blogosphere and finding blogs. Google blog search is pretty good, but it's a little random at times. I'm not quite sure I get the relevancy. Fresh Web Explorer is nice because you can order by feed authority, which generally correlates very well to the number of readers that a particular feed has. So that's great for finding popular blogs.

Using a service like Followerwonk or any of these, you can also do more advanced things. With Wonk in particular, I can find the intersection of, for example, people who follow me and also follow Moz. Then I can say, "Boy, these people in here who follow both of us on Twitter, oh my god, they're fantastic link targets." Now I can take that list, I can export it directly, and I can start going through and saying, "Hey, now give me the domain authority of these sites and let me order this." Wil Reynolds from SEER Interactive uses this tactic and blogged about it. I think he was one of the first to do that. This type of stuff is excellent for that identification process. Who is going to be a link likely target?

Number three, post content that will capture a target's attention and then ping them or cc them. For example, let's say I have a travel blog or a travel website and I tweet something. I analyze @Hipmunk and @Kayak in my latest blog post, here's the URL. You know what's going to happen as soon as I do this, right? The people who are monitoring, who are doing the social monitoring for Hipmunk and Kayak, they are going to go to this URL. They're going to check it out, and they're going to want to see who does better in the rankings.

If one of them wins and one of them is clearly better for certain kinds of things, they're likely to put that on their press page. They're likely to tweet that. They're likely to endorse it. They might even reach out and ask, "Hey, here's some methodology stuff. Did you consider doing it this way or that way," blah, blah, blah. It's starting that conversation, getting the engagement and potentially getting that endorsement to give you a link right back to your site, which is fantastic. That's exactly what you're looking for.

Don't pander. Do not just go outright and say, "Oh, I'm going to go gush about this brand." It's very transparent, and it doesn't work well. It's inauthentic. It's easy to spot that.

Do make content that the target won't just want to retweet or repost through social, but might actually want to reference and link to. This is why endorsements and recommendations work very well, particularly if you have a brand or if you happen to be someone that they want an endorsement from. Do any type of research, data, studies, graphics, videos, content that they would want to post on their site, that they would want to reference when they create content. That type of stuff can be invaluable.

Number four, finally, when you're doing social engagements and you have built up a big community, a big following, you're posting lots of stuff that's getting lots of interactions, retweets, plus ones, shares, likes, etc., what happens is that you actually earn latent links, and many people in the SEO field believe that this is actually what's causing Google to have such a high correlation between things that rank well and social metrics. This is what happens.

I post a graphic to Pinterest. It takes off. Lots of people repin it. People on Tumblr pick it up and reblog it. It gets a lot of automated republishing. There are services like Topsy that pick up popular content from all over the social web, Pinterest included, and then republish that, and that is often what you'll see if you go to Open Site Explorer and look at Just Discovered Links. You'll see all these kind of republishers who are linking to social stuff, anything that's been posted socially. You get included in people's blog posts editorially, and that leads to links. No surprise.

So this process, just doing this social stuff gets you these latent links, and that's one of the reasons that social is such a powerful channel, because it can be used in all of these direct ways. But even indirectly it's earning you links through the content and the interactions that you're posting.

This week you might notice I'm using this fancy new Moz pen which apparently has my signature on it. Please no one forge me handing over my mortgage. I don't actually have a mortgage, and I hope that they'll be making these available for some folks because they're super cool. I just found them in the Whiteboard room.

With that, everyone, I look forward to your comments. We'll see you next week for another edition of Whiteboard Friday. Take care."

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Seth's Blog : The curse of frequency

The curse of frequency

The most indisputable truth of outbound marketing: Frequency improves compliance.

If you promote something twice to one hundred people it will lead to more sales than if you promote it once to two hundred people.

Frequency galvanizes attention and improves trust. (At least one kind of trust).

The curse, of course, is that the best members of your audience, the ones who are listening the most carefully, have to be bored/annoyed at the messages that show up after they take action. Some people pledge the first day of pledge week, or buy the book the day it comes out. Those folks don't want or need to hear the message again.

Worse, frequency creates a culture of less engagement. Since we know that just about every important issue, opportunity or warning is going to be repeated a few times, we don't engage as much. Why bother to listen, we say, they'll just repeat it.

The line between frequency and annoying is thin indeed. You believe in what you sell or you wouldn't make it, wouldn't devote yourself to it, wouldn't sell it. At some point, though, the frequency of repetition stops being helpful enthusiasm and starts being selfish. And, alas, there's no easy formula available. Jay Levinson likes to say that you should change your marketing not when the staff, your family or your agency tells you to--but when your accountant does.

I'll confess that I'm bad at this. I'm okay with gleefully saying, "I made this," but not so good at saying it two or three or yes, 19 more times.

I'd like to tell you that there's a magic solution to not repeating yourself as a marketer, to respecting the best and brightest of your tribe and being able to merely whisper about your new project. This approach works great if you focus on creating scarce goods (popular fine artists, jazz stars and small restaurants don't need to spend a lot of time reminding people about their soon to be sold out goods), but most of the time, as you work to reach the edges, frequency works.

Curse or not, the fact remains: frequency works. We're going to be stuck with it for a while, I fear.

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