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The International SEO Checklist |
The International SEO Checklist Posted: 25 Jun 2013 07:26 PM PDT Posted by Aleyda Solis In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI." Before I do, I wanted to compile a checklist of the most fundamental aspects to consider when developing an international SEO process â" something to which we can quickly refer that can facilitate our everyday work, and something that would also be easy to digest for our clients at some point. As a result, I've created this International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site:
I've also uploaded a higher resolution version of the checklist image, in case you want to download and print it. I hope the checklist is useful, and if you're looking to learn more about international SEO or ask me anything about it, I look forward to seeing you at MozCon! If for some reason you're not going to MozCon and have a question, please let me know in the comments. :) Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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When John Cage published 4'33'', a piece of silent music, there was much consternation. Years later, it's still easy to joke about the absurdity of a piece of music consisting of four minutes and thirty three seconds of silence.
And when the first internet companies that proposed free as a business model (free email, free social networks, etc.) started to gain traction with investors, there was an even louder chorus from those that cried foul.
When (part of) your marketplace embraces a 'new' that makes no sense to you, it's essential you understand the point of view that's leading people to embrace this new idea. No, you don't have to cheer it on, collect it, support it or pretend you think it's the greatest breakthrough ever. But yes, you probably need to understand why other people were touched, inspired or found something worth talking about.
Can you explain to me why some people wait in line for that car or that new restaurant? Do you understand why this person is being talked about online or promoted at work? Does it make sense to you that this canvas sells for five times as much as that one?
Denigrating art you don't understand doesn't hurt the art--it reveals something about your willingness to learn.
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