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SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard Friday |
SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard Friday Posted: 08 Aug 2013 06:50 PM PDT Posted by randfish Today's web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the past, or do they opt to spend time on the broader realm of content marketing? In today's Whiteboard Friday, Rand explores the reasons you might choose one path over the other.
For reference, here's a still image of this week's whiteboard:
Video Transcription
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You've met people who are an accident just waiting to happen. What's the opposite of that?
What we're looking for in a boss, in a CEO to invest in, in a business partner, in a candidate, is formidability. Someone to be reckoned with. Not someone with all the answers, because no one has all the answers. No, we want someone who is magic about to happen.
This is the electricity that follows the star quarterback around. We aren't attracted to him because he's a stolid, reliable, by-the-book playmaker. No, it's the sense that he has sufficient domain knowledge combined with the vision and the passion to create lightning at will. Sarah Caldwell was the same way, bringing a sense of imminent possibility to the work she gave us.
They don't teach formidable in school. They teach compliance and rote and perhaps spin. They teach us to be on the alert for shortcuts and for ways to get away with less. Not surprisingly, the formidable leader takes the opposite tack in every respect. She's willing and eager to take the long way if it gets to the elusive destination. She doesn't need to spin because the truth as she knows it is sufficient.
There might only be two critical elements in the choice to be formidable:
1. Skill. The skill to understand the domain, to do the work, to communicate, to lead, to master all of the details necessary to make your promise come true. All of which is difficult, but insufficient, because none of it matters if you don't have...
2. Care. The passion to see it through. The willingness to find a different route when the first one doesn't work. The certainty that in fact, there is a way, and you care enough to find it. Amazingly, this is a choice, not something you need to get certified in.
Formidable leaders find the tough questions, and then, instead of being afraid to ask them, eagerly decide to seek out the answers. They dig in deep to the details that matter and ignore the ones that merely distract. They bite off more than others can chew but consistently avoid biting off more than they can (because they care so much, it hurts to admit that you've reached the end).
It's not a dream if you can do it.
Paul Graham gets full credit for coining the term. "A formidable person is one who seems like they'll get what they want, regardless of whatever obstacles are in the way." A must-read for startup CEOs.
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Mish's Global Economic Trend Analysis |
Reflections on "Paper Reserves" of Central Banks; Gold and the Tapering Disconnect Posted: 08 Aug 2013 01:48 PM PDT In Fed Balance Sheet vs. Stock Market; Will QE Cause Inflation? I posted an interesting chart by reader Tim Wallace of the stock market vs. Fed asset holding (repeated below for convenience). Fed Balance Sheet vs. Stock Market But what about foreign central bank assets, especially China and Japan? Reflections on "Paper Reserves" of Central Banks Hugo Salinas Prices covers the topic in an excellent article Some Thoughts on 'International Reserves' International reserves, excluding gold, as reported by Bloomberg, courtesy of Doug Noland at www.prudentbear.com on July 26, 2013, stood at $11.167 Trillion dollars.Gold and the Tapering Disconnect It should be crystal clear this "game" cannot possibly continue forever. Yet, the doves on the Fed, notably Janet Yellen (who amazingly is even more dovish than Bernanke), act and talk as if it can. Is any "tapering" is going to occur? Certainly the Fed is not going to hike rates, even if some small amount of tapering does occur. This setup should be good for gold, but it sure hasn't. Curiously, the stock market acts as if no tapering is coming, but gold acts as if the Fed is actually about to tighten, not just taper. As with perpetually rising trade deficits, this disconnect will not go on forever, but I cannot say when it ends, and nor can anyone else. For more on the balance of trade problem and how to permanently fix it, please see Hugo Salinas Price and Michael Pettis on the Trade Imbalance Dilemma; Gold's Honest Discipline Revisited. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
300 Tons a Day of Nuclear Waste from Japan's Fukushima Nuclear Plant Pours Into Ocean Posted: 08 Aug 2013 03:48 AM PDT Officials in Japan hid the fact that the Fukushima nuclear plant has been pouring hundreds of tons of nuclear waste water into the ocean every day and that a containment barrier has been breached. Here are a few links. On Tuesday the BBC reported Fukushima Radioactive Leak a New Emergency Japan's nuclear watchdog has said the crippled Fukushima nuclear plant is facing a new "emergency" caused by a build-up of radioactive groundwater.Last Friday, Energy News reported "Contaminated underground water may have moved above ground" at Fukushima plant NHK, August 3, 2013: [...] TEPCO admitted during the [Friday] meeting that contaminated underground water may have moved aboveground along seawalls that were solidified to stop leakages. TEPCO's proposals include construction of a new facility to gather underground water flowing toward the seaside of the plant and begin pumping water in late August. Experts in the group urged TEPCO to implement the measures ahead of schedule, citing the seriousness of the problem. [...]300 Tons a Day of Nuclear Waste Water Per Day On Wednesday, Reuters announced Japan says Fukushima leak worse than thought, government joins clean-up Highly radioactive water from Japan's crippled Fukushima nuclear plant is pouring out at a rate of 300 tonnes a day, officials said on Wednesday, as Prime Minister Shinzo Abe ordered the government to step in and help in the clean-up.Fukushima Nuclear Plant Video, Slide Show The Huffington Post Has additional details as well as a video and slideshow in Fukushima Leak Is An 'Emergency,' Watchdog Official Says Tokyo Electric Power Co. (TEPCO), the plant's operator, admitted last month that contaminated water from Fukushima had leaked into the underground water system and reached the sea. The company gave its first estimate of the extent of the leak this weekend.There is no credibility from TEPCO or the Japanese government on the extent of the real disaster, its effects, the ultimate cleanup costs, or how many years fish in the area will be contaminated. In addition, contaminated fish may turn up anywhere within their normal swimming range with obvious implications. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics |
Legendary Monsters of American Folklore Posted: 08 Aug 2013 10:35 AM PDT The Skunk Ape The Skunk Ape, also known as the Swamp Ape, Stink Ape, the Myakka Ape, and the Myakka Skunk Ape, is a hominid cryptid said to inhabit Florida, as well as North Carolina and Arkansas. Reports of the Skunk Ape were particularly common in the 1960s and 1970s. In the fall of 1974, numerous sightings were reported in suburban neighborhoods of Dade County, Florida, of a large, foul-smelling, hairy, ape-like creature, which ran upright on two legs The Hodag The Hodag is a folkloric animal of the American state of Wisconsin. Its history is focused mainly around the city of Rhinelander in northern Wisconsin, where it was said to have been discovered. It had "the head of a frog, the grinning face of a giant elephant, thick short legs set off by huge claws, the back of a dinosaur, and a long tail with spears at the end". The group that found it stated they needed to use dynamite to kill the beast. The Hugag The Hugag is a huge animal of the Lake States. Its range includes western Wisconsin, northern Minnesota, and a territory extending indefinitely northward in the Canadian wilds toward Hudson Bay. In size it may be compared to a moose and in form is somewhat resembles an animal. Very noticeably however are it's front joint less legs compel the animal to remain on its feet, and its long upper lip, which prevents it from grazing. The Hidebehind Hidebehinds are nocturnal creatures from American folklore that prey upon humans that wander into the woods and was credited for the disappearances of early colonial loggers when they failed to return to camp. As its name suggests, the hidebehind is noted for its ability to conceal itself. When an observer attempts to look directly at it, the creature hides again behind an object or the observer and therefore can't be directly seen: a feat it accomplishes by sucking in its stomach to a point where it is so slender that it can easily cover itself behind the trunk of any tree. Early accounts describe hidebehinds as large, powerful animals, despite the fact that no one was able to see them. The Pope Lick Monster The Pope Lick Monster is a legendary part-man, part-goat and part-sheep creature reported to live beneath a Norfolk Southern Railway trestle over Floyd's Fork Creek, in the Fisherville area of Louisville, Kentucky. According to some accounts, the creature uses either hypnosis[1] or voice mimicry to lure trespassers onto the trestle to meet their death before an oncoming train. Other stories claim the monster jumps down from the trestle onto the roofs of cars passing beneath it. Yet other legends tell that it attacks its victims with a blood-stained axe. It has also been said that the very sight of the creature is so unsettling that those who see it while walking across the high trestle are driven to leap off. The Sidehill Gouger Sidehill gougers are North American folkloric creatures adapted to living on hillsides by having legs on one side of their body shorter than the legs on the opposite side. This peculiarity allows them to walk on steep hillsides, although only in one direction; when lured or chased into the plain, they are trapped in an endless circular path. Wampahoofus A Vermont variation of the sidehill gouger is known as the Wampahoofus. It was reported that farmers crossbreed them with their cows so they could graze easily on mountain sides. Tailypo Tailypo is a creature of North American folklore, particularly in Appalachia. The Tailypo is usually described as being the size of a dog. Depending upon the native culture of the storyteller, the Tailypo is said to have either yellow or red eyes. The Tailypo also has pointed ears and a long tail. The creature is covered in black or dark brown fur and as it appears only during the night, it is even harder to see. The Tailypo usually only ever uses its sharp claws to attack, suggesting that the Tailypo is merely a powerful animal, and not a demon or spirit. While probably not sapient, the Tailypo does speak, demanding the return of its tail. "Taily-po, Taily-po...all I want is my Taily-po..." Piasa The Piasa is a Native American dragon depicted in one of two murals painted by Native Americans on bluffs (cliffsides) above the Mississippi River. In 1673 Father Jacques Marquette saw the painting on the limestone bluff and stated this "While Skirting some rocks, which by Their height and length inspired awe, We saw upon one of them two painted monsters which at first made Us afraid, and upon Which the boldest savages dare not Long rest their eyes. They are as large As a calf; they have Horns on their heads Like those of a deer, a horrible look, red eyes, a beard Like a tiger's, a face somewhat like a man's, a body Covered with scales, and so Long A tail that it winds all around the Body, passing above the head and going back between the legs, ending in a Fish's tail. Green, red, and black are the three Colors composing the Picture. Moreover, these 2 monsters are so well painted that we cannot believe that any savage is their author; for good painters in France would find it difficult to reach that place Conveniently to paint them. Here is approximately The shape of these monsters, As we have faithfully Copied It." The Squonk The Squonk is a legendary creature reputed to live in the Hemlock forests of northern Pennsylvania. The legend holds that the creature's skin is ill-fitting, and covered with warts and other blemishes, and so it hides from plain sight and spends much of its time weeping. Hunters who have attempted to catch squonks have found that the creature is capable of evading capture by dissolving completely into a pool of tears and bubbles when cornered. A hunter once claimed to have coaxed one into a bag, which, while he was carrying it home, suddenly lightened. On inspection, he found that the bag contained only the liquid remains of the sad animal. The Jersey Devil The Jersey Devil is a legendary creature or cryptid said to inhabit the Pine Barrens of Southern New Jersey, United States. The creature is often described as a flying biped with hooves, but there are many different variations. The common description is that of a kangaroo-like creature with the head of a goat, leathery bat-like wings, horns, small arms with clawed hands, cloven hooves and a forked tail. It has been reported to move quickly and often is described as emitting a "blood-curdling scream." The Mothman Mothman is a legendary creature first reportedly seen in the Point Pleasant area of West Virginia from 15 November 1966 to 15 December 1967. The first newspaper report was published in the Point Pleasant Register dated 16 November 1966, titled "Couples See Man-Sized Bird...Creature...Something". Some ufologists, paranormal authors, and cryptozoologists believe that Mothman was an alien, a supernatural manifestation, or an unknown cryptid. Now the mothman has made its way into popular culture. Point Pleasant held its first Annual Mothman Festival in 2002 and a 12-foot-tall metallic statue of the creature, created by artist and sculptor Bob Roach, was unveiled in 2003 |
Russian Brides Meet Their New Foreign Husbands Posted: 08 Aug 2013 09:57 AM PDT |
10 Ways to Find True Love With Customers [Infographic] Posted: 08 Aug 2013 08:42 AM PDT There are many differences between business relationships and personal ones, but there are surprisingly a lot of similarities when it comes to being successful in either. Whether you're looking for a long term relationship with a loved one (or potential loved one), or having a successful business; being able to nurture a relationship in just the right way is key to achieving that goal. Here are 10 rock solid tips to live by if you're looking for true love in your personal life, or building a strong business relationship with your customers. Click on Image to Enlarge. Via Desk.com |
Interesting Facts About The River Thames Posted: 07 Aug 2013 08:24 PM PDT |
Posted: 07 Aug 2013 08:09 PM PDT |
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