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Amazing Correlation Between Google +1s and Higher Search Rankings |
Amazing Correlation Between Google +1s and Higher Search Rankings Posted: 19 Aug 2013 05:46 PM PDT Posted by Cyrus-Shepard Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google. This year, for the first time, Dr. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings. The results were surprising. After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.
Moz isn't the only one to discover this relationship. Searchmetrics, using a slightly different methodology, found Google +1s to be the highest-correlated factor they studied, and other studies have found similar results. Here's the million-dollar question: Can Google+ activity actually help your pages rank higher? Beyond correlation: Why it matters this timeBack in 2011, folks may remember the controversy that erupted when Moz found a similar correlation between higher rankings and Facebook activity. At the time, Google claimed they didn't use Facebook shares for ranking websites. Dr. Peters concluded that the relationship between Facebook activity and higher rankings was likely not directly related, but probably caused by overlapping factors such as links and high-quality content. Now in 2013, there's strong reason to suspect it's different with Google+, and that the relationship between +1s and higher rankings goes beyond correlation into the territory of actual causation. Not only is the correlation for +1s higher than that for Facebook activity, but the Google+ platform has qualities that make it a far superior platform for SEO. These qualities suggest sharing content on Google+ has the potential to influence search rankings in significant ways. Intentional or not, the engineers who made Google+ built it for SEO. Consider the factors that make sharing content on Google+ far different than sharing on other social networks: 1. Posts are crawled and indexed almost immediatelyOne of the original goals for Google+ was using it to power real-time search after Twitter cut off Google's firehose access to its data in 2011. Since then, Google has been using Google+ to discover new content, and many web professionals have discovered that URLs shared on Google+ are crawled and indexed very quickly. Compare this to Facebook, where because of privacy settings and restrictions on data sharing, it's not uncommon for posts to never be crawled or indexed by Google at all. Unlike Facebook, which hides data from Google, or Twitter, which directs Google not to follow most of its links, Google+ data is immediately and fully accessible to the company that built it. 2. Google+ posts pass link equityPages and posts on Google+ not only accumulate PageRank, but because links to posts are followed, they pass link equity on as well. Using the free MozBar, you can see all of the followed links on a typical Google+ page.
When you share a link on Google+, the anchor text becomes the title of the page you are sharing. Some important things to remember about followed links within Google+:
3. Google+ is optimized for semantic relevanceUnlike Facebook or Twitter, each post you make in Google+ has most of the characteristics of a full-blown blog posting.
Because of these factors, each post has the potential to send strong semantic signals to Google's search algorithm. This not only helps the post itself to rank in Google's search results, but potentially sends relevancy signals to a URL shared by the post. What about Author Rank and Publisher Rank?Many publishers have added Google+ authorship information to their websites in order for author photos to appear in Google search results. Another hope is that someday Google will use authorship information (and perhaps publisher information) connected to Google+ accounts to actually rank websites. While there is no evidence that Google uses anything like Author Rank at the moment, many believe it will be here very soon. In the above video, Matt Cutts of Google suggests this is a path he'd like to see Google explore. Roadmap to rankings: taking advantage of Google+ for SEOWhile there are hundreds of ways to optimize your Google+ experience, the most important activities can be summed up by these nine points: 1. Start building relationships now on Google+ It's never too late to start. Google+ is a social network. Following great people, commenting on posts, and sharing great content not only helps to increase your own influence, but it can be extremely educational as well. 2. Post share-worthy content on Google+ to attract natural links When you share content, don't just post a link and walk away. Add additional value with commentary and relevant information. Consider these examples of long Google+ posts. Each acts like a mini blog post and adds highly shareable, linkable context. I don't recommend replacing your personal blog with Google+ entirely, but sometimes a few lines of context makes all the difference. 3. Add Google authorship information to your online content Adding rel="author" to your website is a no-brainer. If you guest post or otherwise contribute content to other high quality sites, ask the publisher if they will add author markup to your bio. Kane Jamison recently did this for me when I contributed content to his blog.
4. Link out to all relevant profiles from your Google+ "About" page Think of Google+ as a primary hub of your online virtual identity. Google offers you several places to link to other online profiles, sites that you contribute content to, and simply sites that you want to share. 5. Take advantage of rel="publisher" by connecting your website to your Google+ brand page If you are a business, organization or brand, follow these instructions. 6. Make your content easy to share on Google+ with relevant social sharing buttons You would think everyone wants to add social sharing buttons to their content, but some folks are just stubborn. Don't be stubborn. 7. Completely fill out your Google+ profile with relevant and engaging information The information you provide in your profile influences how you show up in Google+ search results and also plays a role in whom Google suggests others to follow. 8. Make it easy for people to add you to your circles Use Google's easy-to-create badges, or create your own to place on your own online profiles so that others can easily add you to their circles. 9. Make your posts public Google+ Infographic by Philipp Steuer, used with permission Additional resources for successEntire books can now be written on using Google+ to boost your SEO efforts. In reality, there are exactly 3 articles that contain 99% of everything you need to know:
What's your favorite Google+ tip? Please share in the comments below. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Photography is a cheat, the death of painting
Photoshop is a hack, the death of photography
Instagram filters are crap, the death of Photoshop
Typing is mechanical, the deathknell for organic handwriting
Word processors are a cheat, the end of linear writing via the typewriter
eBooks are for losers, stealing the magic and majesty of the printed book
Blogging is impermanent, the end of thoughtful word processing
Tweeting is stupid, the end of intelligent blogging
Video is too easy, a cheap shortcut that destroys the essence of film
YouTube has no curators, the end of quality video
Wikipedia is an unproven shortcut, true scholarship is threatened
Selling by phone is for losers, closers show up in person...
Technology almost always democratizes art, because it gives us better tools, better access and a quicker route to mediocrity. It's significantly easier to be a mediocre (almost very good) setter of type today than it was to be a pretty good oil painter two hundred years ago.
And so, when technology shows up, it's easy to imagine that along with the old school becoming obsolete, the new school will be populated by nothing but lazy poseurs.
Don't tell that to Jill Greenberg, Sasha Dichter or Jenny Holzer.
... all this ending is leading to more and more beginnings, isn't it? It's not ruined, it's merely different.
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Mish's Global Economic Trend Analysis |
Fed Chairman Update: Odds Shift Heavily Towards Tweedle-Dum vs. Tweedle-Dee Posted: 19 Aug 2013 10:25 PM PDT In Tweedle Dum vs. Tweedle Dee; Does Janet Yellen Have What It Takes? I made the case it did not matter much whether Larry Summers of Janet Yellen was the next Fed chairperson. Here is a recap: Tweedle Dum vs. Tweedle DeeThe "Dums" Have It Last week I thought it was something on the order of 50-50 (Tweedle-Dee heads we lose vs. Tweedle-Dum tails we lose) since both potential nominees are losers. I now think it's more likely a case of Tweedle-Dum tails we lose, with Larry Summers playing the role of Tweedle-Dum. I changed my 50-50 lose-lose stance to a 65-35 lose-lose stance after reading Obama Focuses on Risk of New Bubble Undermining Broad Recovery. President Barack Obama, who took office amid the collapse of the last financial bubble, wants to make sure his economic recovery doesn't generate the next one.Why the Odds Changed Yellen has all but guaranteed she will keep the money flowing faster than Bernanke, and coupled with the above warning from Obama about asset bubbles, the odds shift heavily towards Tweedle-Dum as Obama's choice. Don't Fret, It Does Not Matter Some will be delighted by this, others severely disappointed. But I am here to ease your mind. It does not matter. They will be equally horrendous. The timing may change slightly , but the outcome won't. "We have to turn the page on the bubble-and-bust mentality that created this mess" said Obama. Mish says "It's too late" the Fed has already re-blown bubbles in both stocks and bonds. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 19 Aug 2013 12:54 PM PDT Court Frees Ousted President Hosni Mubarak Violence has escalated in Egypt and a couple of new complications are in the works. Please consider Egypt Defense Chief Says Army Will Fight to Protect State. A Cairo court ordered ousted President Hosni Mubarak freed from prison, a move that could complicate Egypt's increasingly violent political transition, while militants in Sinai killed 26 policemen.Powder Keg Setup
Prepare for the civil war to escalate. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Government Spending as Percentage of GDP; Federal Deficit as Percentage of Revenue Posted: 19 Aug 2013 10:32 AM PDT Here are a few charts from reader Tim Wallace on spending, the deficit, and GDP. Federal Spending as a Percentage of GDP Spending and GDP in U.S. Dollars Deficit Compared to Revenue Wallace writes ... Hello MishMike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Celebrating Life; Greetings From Prague Posted: 19 Aug 2013 08:44 AM PDT Greetings from Prague, the capital and largest city of the Czech Republic. Actually, I am now back in the states, having returned from a fantastic European trip with Liz, on a delayed honeymoon following our June wedding. Here are some images from Prague that I would like to share. Click on any image for larger, sharper view. Prague Old Town Historic Square Prague Old Town Historic Square Charles Bridge and Pražský Hrad (Prague Castle) Fireworks Over Charles Bridge Stained Glass Windows in St. Vitus Cathedral Liz in front of St. Vitus Cathedral Nightime Scene from Charles Bridge Liz and Mish Dining at Hotel U Zlatého Stromu On a 12-day European trip, we also traveled to Munich and Rothenburg ob der Tauber in Germany. I will post some images from Germany shortly. Celebrating Life I met Liz through Selective Search as noted in my June post Celebrating Life: I Got Married on Friday. Please click on the previous link for more on our story, how we met, and images from some trips we took in June shortly before we were married. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics |
Water Bomber at Trans Labrador Highway Accident [Video] Posted: 19 Aug 2013 01:38 PM PDT |
Intersting Facts About The Movie “Ghostbusters” Posted: 19 Aug 2013 12:31 PM PDT Both Chevy Chase and Michael Keaton turned down the role of Dr. Peter Venkman (Bill Murray's character). Eddie Murphy and John Candy both turned down main roles. Eddie Murphy starred in Beverly Hills Cop the same year Ghostbusters was released. Bill Murray's role was originally written for John Belushi, but he died while the script was being written. On set, Dan Aykroyd referred to Slimer as the ghost of John Belushi. Dan Aykroyd's script originally took place in the future, but Harold Ramis rewrote it to take place in modern times. As a result, the production budget was cut from a projected $300 million (according to director Ivan Reitman) to just over $30 million. The original trailer featured a 1-800 number, not a 555 number, which led to a prerecording of Bill Murray and Dan Aykroyd. They got 1,000 calls per hour, 24 hours a day, for six weeks. The Ghostbusters' firehouse headquarters was remodeled as the mechanic shop in The Mask. It's located at 14 N. Moore St., Manhattan, New York. The marshmallow goo that explodes onto William Atherton is actually 50 pounds of shaving cream. The Stay-Puft Marshmallow Man suits cost $20,000 each. Three were made and all were destroyed during filming. Ray Parker Jr.'s theme song for the film was a No. 1 hit for three weeks. Huey Lewis later sued Ray Parker Jr. for plagiarism, due to similarities between the Ghostbusters theme song and Lewis' "I Want a New Drug." The jail scene was filmed in a real prison, and Dan Aykroyd was convinced the building was haunted. Bill Murray only agreed to star in Ghostbusters because they offered to remake The Razor's Edge with him as the star. The party scene with Rick Moranis and his guests is almost entirely improvised. Ghostbusters was the highest-grossing comedy of all time, until the release of Home Alone. It made $240 million domestically in 1984, which is equal to about $580 million when adjusted for inflation. The term "proton pack" was never actually used until the middle of Ghostbusters II. In the sequel, Spengler said "before we go any further I think we should get our proton packs." The guns for the proton packs were originally wands. The wands were changed to laser guns to make it more believable that the Ghostbusters created their gear from practical equipment. The film was originally titled Ghost Smashers. But director Ivan Reitman called it "the telephone book" because of how long the first draft was. Ghostbusters was Larry King's film debut. Ron Jeremy was an extra in the film and later starred in a porn parody entitled This Ain't Ghosbusters XXX. The cast and crew referred to Slimer as "Onion Head" because of how bad the prop smelled. To show its massive size, the Stay-Puft Marshmallow Man was originally supposed to come out of the water next to The Statue of Liberty. But the scene was too difficult to shoot, so they scrapped the idea. There was a second version of the Librarian Puppet, but it was rejected because it "looked too disgusting." It was later used in Fright Night, which was released one year after Ghostbusters. The demonic voice of Dana/Zuul was performed by director Ivan Reitman. And most of Bill Murray's lines were ad-libs. |
Posted: 19 Aug 2013 11:40 AM PDT |
Posted: 19 Aug 2013 11:25 AM PDT |
Posted: 19 Aug 2013 09:31 AM PDT The kissing game's changed quite a bit in the last 100 years and not always for the better. While ladies today would prefer to give the go-ahead and probably won't have any Listerated Pepsin Gum lingering at the bottom of their purse, a sigh or two wouldn't hurt to set the mood. Hey, if it worked for great-grandma… |
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