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31 Link Building Tactics Discovered From Competitive Analysis |
31 Link Building Tactics Discovered From Competitive Analysis Posted: 21 Jan 2014 02:39 PM PST Posted by Cliquekaila This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. On the Moz blog there's always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one of the ultimate analysis tools for competitive backlink analysis. The fact of the matter is competitive analysis can be a very worthwhile exercise to help you determine the best strategy for your online efforts. This is especially true with link building. Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently, my analyses have inspired me to write this post, because common opportunities continue to reveal themselves, and they're worth sharing. Have you discovered some great link building gems in addition to those listed below? Share them with us in the comments. ContestsIt's no secret that giveaways, contests, and sweepstakes are great ways to attract links. Some of the recent contests I've observed driving links for authoritative sites include the "Draw My Favorite Teacher" contest by StorageMart, a competitor of a storage chain client of mine. Natural links from news organizations and authoritative blogs are often a result of a contest that is unique like this. A hacking contest by Rackspace, a competitor of our global hosting provider client, also drew in quite a few links we observed after they partnered with this NFC Ring kickstarter project. The NFC Ring partner then helped promote the contest too for some added link juice. These are both great examples of contest-driven link earning. Related articles
EDU link building strategies
Some of the most authoritative links my team and I have ever built are on university and college websites. When conducting competitive analysis be on the lookout for your competitor's .edu TLD earned links. Expert tip: Do a find & replace for the characters ".edu" in Excel, and format it to fill any cell with a color that has ".edu". See the screenshot below for more information. Related articles
Housing and residence life "helpful links"Recently I conducted some competitive analysis on three separate industries: storage facilities, national cable providers, and automotive insurance. In all three of these industries, I discovered a plethora of link opportunities on housing and residence life FAQ pages for students. Students who move into campus housing often have to find extra storage, thus the storage links. Additionally students moving to a new state or country for school may need to find cable providers/utilities or new insurance providers, thus the cable TV and auto insurance links. Some example opportunities are provided below. Be on the lookout for these types of link building opportunities.
Scholarship listingsThe need to find help to fund education for students is in high demand. A reoccurring link building strategy I've seen used includes creating a scholarship for students and having the listing added to scholarship pages on .edu sites. Virginia.edu has an authoritative scholarship page along with KU.Edu and Davenport.edu. These schools don't just post their own scholarships, they post other institutions' scholarships as well as brands offering scholarships. Expert tip: Try the search command inurl:scholarship site:edu to find .edu domains with scholarship pages.
Related articles Student resources and minority resourcesWhen thinking about ways you can convince a University's webmaster to place a link to you or your client's site, specifically search for student resource pages. These pages are often similar to those found in campus life or residential sections of a University site. They are always treasure troves for link opportunities. What are students looking forand in need of while in school? Awesome student resources exist on .edu sites like UKY.edu, as well as dedicated resources such as UniversityParent.com. See if a list exists that your site should be listed on. Additionally, minority resources are prevalent, especially for Hispanic students. On MSState.edu this Hispanic business primer was developed and not only acquires a lot of links but also links out to great resources for students. Seek out these resources and ask to be added if you can develop a program, content piece or promotion relating to resources for minorities. Expert tip: Try using advanced search commands like this one to uncover these pages: inurl:helpful-links site:edu. GOV link building strategies
Just like University domains, government pages are often extremely authoritative and very relevant. Helpful links pages, resource pages and more information is available on .gov TLDs you just have to find them. Common pages include those listed below. This is just scratching the surface of opportunities! Foreign nationalsHelpful links for foreign nationals such as general information, banking and credit institutions, local news organizations, programs for foreign nationals and ESL scholarship opportunities. The National Renewal Energy Laboratory's helpful links for foreign nationals was a site that was discovered during competitive link analysis. Employment opportunitiesEmployment and career opportunities are often shared with visitors of .gov sites. The Iowa Human Rights department provides such resources to its readers on authoritative pages. Non-profit partnershipsNon-profit partnerships also provide for great link building opportunities. This economic development program showed up in a competitive link analysis report listing private sector partners. Related Articles
Offering a jobJob boards exist all over the internet. From news publishers to industry association job listing pages, if you're hiring there are opportunities to get your site listed. Attending a career fair is also a great way to get a link. UIowa.edu has a great career site which was discovered during a competitive backlink analysis for a new school offering engineering programs. Job boards are also on non-profit sites such as Python.org in your industry. Think about the types of sites that industry professionals frequent; I'm sure you'll find a job board or career center with links to job listings. Just have to look. Green eco-friendly causes
Anything eco-friendly, carbon footprint-lowering, green, or renewable presents an opportunity for generating links. Our team developed a resource page for green printing resources for a client InkTechnologies.com after looking through competitor resources and finding Go Green resource pages on an .edu and on non-profit sites. These pages existed and linked to third party sites so we figured we could ask to be listed as well after developing the content. We succeeded and got some great links; you can too! Education programs that focus on renewable energy can uncover green links. While conducting research for a new engineering program one of our client's offers we uncovered this Energy.gov link. Engineering related programs often study technology to help reduce our dependence on non-renewable energy sources. Other green educational resources and initiatives exist that might attract links such as: green internships, clean energy jobs, green competitions and related private and non-profit programs. Pull backlinks to "green" educational programs, conduct advanced searching to uncover these sites and think about the opportunities at your organization or client's company that have an environmentally friendly angle to acquire links. Related articles
Sponsorships
Sponsorship has been a "bad" word in the world of link building. Using a sponsorship to try to increase your rankings with a dofollow link can be against Google's Terms of Service. However, there are exceptions which make sponsorships not so bad after all. After conducting some competitive analysis, the following six sponsorship opportunities were uncovered. Expert tip: Watch out for sponsorships that put your link sitewide on every page or allow anchor text specific links. These are links that often signal nefarious tactics, and should be avoided at all costs.
Content earns linksDeveloping content can help you earn links? No way, what an unheard-of concept! We've all heard about content marketing being used to attract links, but what kind of content should you develop? Here are a few ideas discovered after competitive link analysis with clients in the web hosting, banking, education and engineering industries applicable across different industries.
Related articles
Old tactics done right
The majority of manually built links you likely uncover during a backlink analysis often utilize tactics from yester-year. Things like forum link building, comment spam, directories, and spun articles are evident. After reviewing a few recently, however, I discovered that even the bad tactics can be done right, and here are a few examples:
Related articles
These are a few of the great opportunities we've discovered through competitive link analysis. Hopefully you've found the opportunities worthwhile for your industry. Tell readers your own observations from competitive analysis in the comments below. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Mish's Global Economic Trend Analysis |
Baby Boomers Reluctant to Retire; What About the Fed's Retirement Thesis? Posted: 21 Jan 2014 08:37 PM PST A new Gallup survey shows Many Baby Boomers Reluctant to Retire. True to their "live to work" reputation, some baby boomers are digging in their heels at the workplace as they approach the traditional retirement age of 65. While the average age at which U.S. retirees say they retired has risen steadily from 57 to 61 in the past two decades, boomers -- the youngest of whom will turn 50 this year -- will likely extend it even further. Nearly half (49%) of boomers still working say they don't expect to retire until they are 66 or older, including one in 10 who predict they will never retire.ZeroHedge Cries "BS" On Retirement Thesis In Spot The Labor Force Collapse Culprit, ZeroHedge produced a chart that allegedly debunks the thesis that the participation rate is declining because of retirement. On the basis of that and similar charts ZeroHedge concludes So enough with all this "they are retiring" bull**it, and call it for what it is: millions of Americans of all ages, but mostly of prime working age, bailing out of the labor force by the millions because of equal or better opportunities elsewhere, opportunities which almost without exception are increasingly reliant on the ever more unsustainable and insolvent US welfare state. Off the Mark I have no desire to start "blog wars" but ZeroHedge is way off the mark. His chart neither proves nor disproves the retirement thesis. It only shows more people than ever before are working longer. To properly understand what is happening one must look at the raw numbers as well as the number of people moving from one demographic group to the next. I did just that on December 17, 2013 in Fed Study Shows Drop in Participation Rate Explained by Retirement; Let's Explore that Idea, in Depth and in Pictures. Yes people are working longer, but in relation to the number of people moving from one demographic group to the next, huge numbers of retirement-aged people have dropped out of the labor force en masse, as the following charts show. Change in Labor Force and Population From Previous Year In the above chart, the change in labor force and the change in population in hard numbers (not percentage terms) are side-by-side. Consider the numbers for 2012 for age group 65+: The population rose by 2,349,000 but the labor force only rose by 621,000. What happened to the rest? Retirement? To make it even easier to see, please consider this final chart, with subtractions made. Delta of Change in Labor Force to Change in Population The decline in labor force relative to the growth in population is heavily concentrated in the 65 and older demographic. As noted previously, the November Fed study on the Causes of Declines in the Labor Force Participation Rate by Shigeru Fujita at the Federal Reserve Bank of Philadelphia concludes "The decline in the participation rate in the last one-and-a-half years (when the unemployment rate declined faster than expected) is entirely due to retirement." The above charts prove that the analysis by the Fed is indeed reasonable. People are indeed working longer than ever, but the massive increase in the number of people moving into the 65 and older demographic allows for both a rising participation rate in that class as well as mass retirement. To be fair, we do not know why some retired. I strongly suspect many did so because their unemployment benefits ran out, and to get some money coming in from Social Security, they retired. I call this "forced retirement". Regardless, it's a huge mistake to fail to go through the proper math, as the above analysis shows. Finally, none of the above is proof the employment situation is reasonable. It's not. Over the past few years, huge numbers of people have dropped out of the labor force via disability fraud, by staying in school longer then they really want, and by forced retirement. I do agree with ZeroHedge in that the unemployment rate is realistically way higher than reported. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Keynes Is Dead, Abenomics Fizzles, US Fails to Reach Escape Velocity, Stimulus Fatigue Posted: 21 Jan 2014 12:46 PM PST Economist Andy Xie has an interesting article in CaixinOnline that contains his views on 2014. I agree with nearly all his viewpoints but one. Please consider Breaking Out Is Hard by Andie Xie. The global economy is unlikely to accelerate in 2014. The hope that the U.S. economy is reaching escape velocity won't pan out. Abenomics is likely to fizzle out in 2014. Emerging economies will likely remain in low gear. The chances are that the global economy, weighted by nominal GDP at current exchange rates, will grow at 2 percentLone Disagreement So what is it above that I disagree with? Nothing much. His global growth forecast is arguably too high, but that's about it. My major disagreement is with something in his article I did not quote above. Xie believes the "Nikkei is at a lofty level" and he is "surprised by how many investors are taken in by Abenomics." From my perspective, Xie has this backwards. Belief in Abenomics is not the issue. It surely isn't going to work. And when it doesn't work, what is prime minister Abe likely to do? I believe the answer is what all Keynesian fools do: embark on still more printing and competitive currency debasement, coupled with still more fiscal stimulus, in a further foolish attempt to make such policies work. If Abe manages to force up wages, stops QE, and lets the Yen rise, then I would be worried about the Nikkei. Instead, all indications are that Abe would double down, which in turn would further trash the Yen. That is why holding a yen-hedge on the Nikkei may be a smart thing to do. Like Xie, I think Abenomics is a failure. Unlike Xie, I think the Nikkei has risen because of the failure of Abenomics, not because of unfounded belief in the policy. Moreover, Japanese stocks are a relative value compared to most things, and arguably an outright value play as well, taking into consideration metrics like book value, debt levels, and PE ratios. Other than the debate on the Nikkei, I think Xie pretty much nailed the state of the global economy. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 21 Jan 2014 09:21 AM PST Inevitably, bad things happen when governments interfere in free markets. Here's an interesting example regarding cotton stockpiling. In 2011, China put a floor on the price of cotton and started a stockpiling program. In general terms, if a floor (on anything) is too high, the result is overproduction and forced stockpiling. If a ceiling is too low (hoping to stop price inflation), as is the case in Venezuela right now, merchandise disappears from the stores and a black market thrives. (See Venezuela's Hyperinflation Anatomy; Army Storms Caracas Electronics Stores; Total Economic Collapse Underway; Could This Happen in US?) With cotton, China set the support price too high, resulting in massive overproduction and huge stockpiles. As an interesting twist, there appeared to be shortages in spite of the huge stockpiles. How? Because the floor price was set too high, Chinese textile mills could get a better price by importing cotton. Ironically, all Chinese production went into stockpiles instead of textile mills, and the Chinese clothes mills had to import, driving up prices worldwide. As a result of non-free market intervention China is stuck with half the world's cotton supply and falling prices as well. The Financial Times discussed this situation in China abandons failed cotton stockpiling programme. However, the Times failed to mention the free market principles as to why the program was such a disaster. Lessons Not Learned Curiously, China still has a soybean reserve program in place. The Financial Times notes "A representative for the Heilongjiang Soybean Industry Association said his group hoped that some sort of improved stockpiling policy would remain in place." Of course producers want stockpiling programs. Stockpiling causes artificially high prices. What About Stockpiling Money? Central banks around the world have distorted the supply of a commodity far more important than cotton: money. And what applies to cotton and soybeans also applies to money and interest rates on money. The Fed created massive bubbles in the stock market in 2000 and 2007 via interference in the free market. The results were as every Austrian economist expected. The dotcom and housing bubbles blew sky high. In both instances, the Fed's response was more of the same policies that caused the bubbles. Supposedly the cure is the same policy that created the disease: more loose money! And like the previous two bubbles, the Fed cannot see this one either. Global Lessons Not Learned It's not just the Fed that's clueless. China soaks up every dollar it can, hoping to keep its export-driven economy churning along at artificially high growth rates. Chinese banks and State Owned Enterprises (SOEs), are in far worse financial shape than US banks. In Europe, adoption of the Euro is bound to fail. Actually the euro has already failed (it's just not widely recognized yet). As I look around, I see central bankers giving themselves a pat on the back for fixing the "great financial crisis". Yet nothing is fixed. Decades of blowing bubbles of increasing amplitude over time have taught them nothing. Timing is uncertain, but monetary and interest rate manipulations by central banks will end the same way China's cotton stockpiling ended: in disaster. A currency crisis awaits. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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