Mish's Global Economic Trend Analysis |
New App Offers Stock Trades for $0 Commission; End of $7 to $10 Trades at E*trade and Schwab? Posted: 17 May 2014 10:09 AM PDT Many companies claim to be discount brokers. But there is no definition of the term. Charles Schwab was a pioneer in discount trading, but other online trading firms offer lower prices. The ultimate in low-commission trading is $0 per trade, and that model is about to hit the street. "Robinhood", a new app in the works has a huge waiting list precisely because it offers trade commissions for noting. CNN Money reportsTrading App has 340,000 Person Wait List. The legendary archer of Sherwood Forest is taking aim at the stock market. Robinhood is a new trading app that promises users free trades and no account minimums.Video How Does Robinhood Make Money? CNN offered this explanation: "The company's business model is to make money on margin trading, interest on cash deposits and payment for order flow, a fancy way of saying making money by trading faster or slower than others." Purposely trading faster or slower and stripping out the difference is not legal. With interest rates near zero, making a lot of money on cash deposits will not be easy unless the company takes some risks. E*trade nearly blew up making questionable investments. The Robinhood website makes this more reasonable-sounding claim: "Robinhood will offer margin trading as well as API access, which will allow partnered developers to build applications in conjunction with Robinhood. Robinhood will also receive remuneration for providing trade volume in certain markets. In the future, we plan to offer premium services for active investors." The Catch? I don't see one. But don't expect service at Robinhood to be the same as service at Schwab or Merrill Lynch. If you need hand-holding, advice, or insist on paper-mailed statements, you may be better off elsewhere. Those who trade frequently will be among those who benefit the most. And ultimately, this will cost Schwab, E*Trade, Scottrade and others some business. In response, commissions will drop everywhere, even if not to zero. Increased competition always leads to lower costs. And that is a good thing. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
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