|
marți, 20 mai 2014
A Cup of Coffee
Operational SEO: Insights into running an SEO department [Presentation]
Operational SEO: Insights into running an SEO department [Presentation] |
Operational SEO: Insights into running an SEO department [Presentation] Posted: 20 May 2014 03:35 AM PDT Operational SEO is a huge topic with so many areas to talk about. When Linkdex asked me to speak at their ThinkTank on the subject, it took me a while to identify the key area that I wanted to discuss, but I finally narrowed it down to the people who deliver the projects, the team! Without the very best people it doesn’t matter what tools you have or what brand you are working for, they are limitless. In the presentation that I gave on the 8th May, I talked about how to ensure that you are keeping on top of the talent that is available to keep ahead of the digital merry go-round that we sit within. I also discuss how we changed our structure three times in the space of time that I have been at White.net to ensure that it was the best for us. I went into how we deal with tools, processes & templates internally and one of the biggest things for me, communication. I finish by talking about the need to constantly push on and ensuring that not only the product evolves, but the team continues to develop through training, conference attendance and constant up-skill. All of the things I talk about, I have strong feelings on. If you attended the session then I hope you enjoyed it. If you didn’t then take a look at the slides below, and let me know your thoughts on what is required to deliver market leading SEO in the comments below or over on twitter @danielbianchini. Full transcript coming soon. The post Operational SEO: Insights into running an SEO department [Presentation] appeared first on White.net. |
You are subscribed to email updates from White.net To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
Seth's Blog : Small differences, looming large
Small differences, looming large
As we get more technologically advanced, more civilized and more refined, differences get smaller.
The Nikon SLR was in a different universe than the Instamatic. Just about anyone could instantly see the differences between pictures taken with these cameras. Taking pictures for online use with the Sony RX1 and the 80% less Canon pocket camera--not so much.
The rough peasant wine available on your table at a local restaurant was a totally different experience than a vintage Burgundy. Thirty years after that vacation, it's pretty tough (in a blind tasting) to tell the difference between a bottle that costs ten dollars at the local store and one that costs $200...
The speed difference between a Mac IIfx and a Commodore 64 was no contest. One was for professionals, one was a game for kids. Today, there's no dramatic functional difference for most users between the speed of the cheap Android tablet and the Mac Pro.
But of course, for those that care, the difference matters more than ever. For those that care, the premium available to be paid for a better camera, wine or computer is actually far greater than it ever was before.
As the differences get smaller, the purely functional reasons for premium goods fade away, and instead they are purchased for the reason we've always purchased luxury goods: because of how they make us feel, not because of what they actually do. The fur coat is not warmer than the down jacket, it's merely harder to acquire.
More Recent Articles
- Who says go?
- The benefit of the doubt
- The proven way to add value
- "You look ridiculous in that outfit"
- Good advice...
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA. |
luni, 19 mai 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- ProtonMail - Easy to Use Email So Secure NSA Cannot Break It; What About NSA Other Attacks?
- Maximum Overweight High Yield?
- World's Unsold Cars Piling Up Everywhere: Fact or Fiction?
ProtonMail - Easy to Use Email So Secure NSA Cannot Break It; What About NSA Other Attacks? Posted: 19 May 2014 10:26 PM PDT With the NSA snooping around anywhere and everywhere, violating the constitution in the process, the following development was inevitable: Harvard & MIT Students Have Created an Email So Secure Even the NSA Can't Crack It. Nearly a year ago, former CIA technical assistant Edward Snowden stepped forward to say he was responsible for one of the most explosive leaks in history. The National Security Agency was exposed, and Andy Yen, a Harvard PhD candidate, was appalled.Supposedly, if you can understand Gmail, you can understand ProtonMail. If it's as good as advertized, will it be banned? This is what it had to come down to. Government nonsensically spying on everyone led to a more-secure service that freedom lovers and criminals alike will embrace. By the way, the encryption might be secure, but that will not stop the NSA from hijacking entire computers. Cisco CEO Complains About NSA Allegations Please consider In Letter to Obama, Cisco CEO Complains About NSA Allegations Warning of an erosion of confidence in the products of the U.S. technology industry, John Chambers, the CEO of networking giant Cisco Systems, has asked President Obama to intervene to curtail the surveillance activities of the National Security Agency.If your computer and your router are not safe, is ProtonMail safe? Is anything really safe? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Maximum Overweight High Yield? Posted: 19 May 2014 01:37 PM PDT On May 13, the BCA came out with this recommendation U.S. High-Yield: Maximum Overweight. No Cause For Concern - Yet I doubt we see default rates spike as high as they did in 2009, not because corporations are really flush with cash, but rather because corporations are holding cash-substitutes (backed by debt). Those cash-substitutes can be used as cash in a credit crunch emergency. Nonetheless, there are numerous problems with the "Don't Worry Yet" philosophy. What follows is a discussion from a risk-reward standpoint, starting with reward. Potential Reward Using the SPDR Barclays High Yield Bond (JNK) as a general proxy for high yield bonds, the reward prior to writeoffs is approximately 5.85%. To calculate actual net return, start with 5.85%, subtract BCA's expected default rate of 3.0%, then subtract another 2.0% or so for inflation. Assume a recovery rate of 40-60% on defaults and you are overweight "junk" for a final net return 2%+-. Potential Risks What about the risks? Could BCA's model be wrong? Might default rates be much higher? Might the market start pricing in an expectation of higher defaults even if defaults themselves do not soar? What about rising rates? What about liquidity risks if the market turns on junk bonds? What about the fact that complacency is at an extreme (see Big Appetite for Risk) and risky assets are typically the first to suffer in a downturn? Do you really want to be overweight junk when the expected reward is so tiny? Obviously many people do, or junk bond yields would not be as low as they are right now. The Fed created a junk bond bubble by holding the short-term rate to near-zero, fueled by round after round of QE and things like Operation Twist (selling the short end of the curve and buying the long end) a maneuver designed to bring down long-term rates. I say "no thanks" to speculating in bubbles. Worse yet, the potential reward is tiny, and the model requires extreme complacency to continue for a year, something I think is highly unlikely. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
World's Unsold Cars Piling Up Everywhere: Fact or Fiction? Posted: 19 May 2014 11:11 AM PDT A few days ago a reader sent me a link about unsold cars piling up around the world. I did not touch the story because I had already seen it, years earlier in fact. Flashback January 19, 2009 Unsold Car Images From Around The World. Nonetheless, the story was recently picked up as "new" in so many places that Bloomberg's Barry Ritholtz felt the need to set the story straight in The Truth About Auto Sales. This week, an e-mail landed in my inbox with the header "Unsold Cars."Moral of the Story It's best to fact check, especially if you don't have a good memory. As with Barry, I did not bother posting the story last week because I knew I had seen those images before. Barry only posted the story because so many places incorrectly posted the story as new. Note: The Silver Bear reference is incorrect. It is an undated duplicate of my 2009 post. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
You are subscribed to email updates from Mish's Global Economic Trend Analysis To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
Damn Cool Pics
Damn Cool Pics |
- Learn The Secrets Of Body Language
- Sad Batman Meme Goes Viral
- Find Out The Greatest Export Of These Countries
- Car Shows Are A Great Place To Meet Women
Learn The Secrets Of Body Language Posted: 19 May 2014 11:51 AM PDT |
Posted: 19 May 2014 10:30 AM PDT |
Find Out The Greatest Export Of These Countries Posted: 19 May 2014 09:14 AM PDT |
Car Shows Are A Great Place To Meet Women Posted: 19 May 2014 09:03 AM PDT |
You are subscribed to email updates from Damn Cool Pictures To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
Facebook Twitter | More Ways to Engage