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vineri, 23 mai 2014
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Silly Marketer, Title Tags Are for Robots!
Silly Marketer, Title Tags Are for Robots! |
| Silly Marketer, Title Tags Are for Robots! Posted: 22 May 2014 05:15 PM PDT Posted by jennita Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right? Think again! In today's Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that. Video transcription:Hey, Moz fans, welcome to yet another edition of Whiteboard Friday. I'm Jen Lopez, the Director of the Community here at Moz, and today I'm going to take you on a tale of two marketers. But then we have the social media marketer. Yes, I drew that. I'm sorry, all social media marketers. I know you don't actually look at that. We think about the people, right? How are people going to look at it? How are people going to re-share this? And so as a social media marketer, we're thinking like, "How can we change the Open Graph tags so that people on Facebook and people on Google+ and people on LinkedIn are seeing these things exactly the way we want to see them?" We want to see big images. Who cares about keywords? That's what that SEO person does, right? What about Twitter cards? You want to make sure that when you send something in a tweet or somebody tweets your blog post or your infographic, or whatever it may be, that it's coming across exactly the way you want to see it. You're thinking about rich pins, and you salivate when you're on Pinterest and you see a recipe and it actually shows all of the ingredients in the recipe. That might just be me, but in general that's often what we do. What tends to happen is people are getting better about using the Open Graph tags and the Twitter cards and that sort of thing. But what we normally do is we take what we have, put in the title tags and meta description, and we make it the default so that it's really simple. So we're doing the basics. We're being lazy. That's exactly what we're doing. We do it on our own blog. You go to our blog, the title that you see on the page, the title of the post, the title that you see shared on social network, it's always the same. You're going to see it across the board, and it is time for us to stop being lazy because think about if you did this. Now let me give you first an example -- Huffington Post. I recently wrote a post for Huffington Post, and being a SEO myself, I worked very hard at making sure that the title tag was something that would come across in the SEO world very nicely so that it would show up in SERPs great and it would do all this stuff. What was interesting was, that without my prompting, that something that the Huffington Post editorial team did, is after I submitted my post with all of my information, they told me it took several days. I get this email that says, "Congratulations, your post is on Huffington Post." I did a little happy dance because now I can put in Google+ that I contribute to Huffington Post. Besides that, the first thing I did is I went to share it on Facebook. What's interesting is when I shared it on Facebook, it was not the image that I'd used. It was not the title that I'd used nor was it the description. It was very specific to social. So I went back to my page thinking, "What the hell, did they change all of my stuff?" No, my title tag and images and everything are still exactly the same. However, they've set the Open Graph and the Twitter cards to be specific to social. I had this like "Oh my gosh moment," when I realized: Why in the world aren't we all doing this? Why aren't we taking one piece of content and making it so that not only do the robots see it and do we care about the keyword rich title and meta description that looks good in the SERPs and getting all the schema just right so that it looks right there? Why don't we do that plus we make sure that the Open Graph tags are great, that you have an image that's super shareable, that you have a description and the title that can be somewhat up worthy? I'm not a huge fan of, "This woman wrote on a Whiteboard, and you'll never guess what happened next." I really don't like those, but people click on that stuff. You put a different image, a different image here than a different image you have here, and you make it something. You put a circle around somebody's face in the background. We've all seen those on Facebook, right? They work really well. It's brilliant. You take one piece of content, and you make it work really well for the robots, and you find that happy place. You get the people plus robots equals love. That's because you're making your content that you've worked really hard at, you've put time and effort into this, you're making sure that it's easily consumable by the people who want to share it and re-share it hopefully and make it viral because you want that virality here. But you also want it to be stable, and you want the robots to see it and you want the spiders to be able to get to it and all of that. So my quest, you have a quest. I am doing this hopefully internally as something that I'm pushing very hard, and I would like to see you step up your game as well. So rather than just keeping those defaults of, "Here is my title tag and I'm going to use it in all of the places," that you're going to take the time to write not only your title tag and meta description for SEO purposes, but that you're going to work hard at taking these and doing really great things with your social meta tags as well. Below, I'm going to give you some resources to specific posts that talk about how to do this well and how to do this well and then take those and combine them. When you do that, you are going to find that people are going to love the heck out of your stuff. I will be the first one when we get that set up on our site, I will tell you exactly how it's working for us. So stop being lazy, do the hard work, and make your stuff super That's it for today. I hope to see you again soon. Have a great weekend. Additional resourcesFor more info on title tags: For more info on social meta / open graph (OG) tags: Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Seth's Blog : Conventions and expectations
Conventions and expectations
When you launch something new, you're almost certainly placing it into a section of the world that already has expectations about how things like this are supposed to work. A university gives diplomas. Restaurant waiters take tips. Software ought to have a 'save as' button.
It can be far more subtle than that. An emergency room waiting area looks very different from the waiting area at the chiropractor's office, even though both have the same function (waiting). The sound quality and background noise on a personal phone call sounds subtly different from one that's coming from a call center. A well-published book has chapters that start on the right-hand page.
Challenging conventions is precisely what makes your thing new. Hence unconventional. The difficulty comes when you challenge conventions and defy expectations that you weren't planning on upsetting. The inadvertent skipping of what we expect causes you to frustrate us, or to appear as an uncaring, unprepared amateur, or both.
Polish comes from domain knowledge, from having an intimate understanding of what people like your customers expect when they encounter something like the thing you just built. Sure, violate those expectations when they serve your needs. The rest of the time, though, it's smart to play along.
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Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
| Posted: 22 May 2014 04:16 PM PDT Thinking of co-signing a loan for your son or daughter to go to college? I have a single word of advice: don't. The Huffington Post notes numerous horror stories related to co-signing student loans. Please consider Sallie Mae Torments Faithful Student Borrowers After Co-Signers Die Seven borrowers who had been paying their Sallie Mae student loans on time for years were unexpectedly threatened with asset seizures after a Sallie Mae contractor demanded they immediately repay tens of thousands of dollars simply because a family member had died.HuffPo has numerous other horror stories, all involving co-signing loans. What it did not have was the degrees the borrowers have and where they are working now. These cases all involved people generally paying debts on time. What about those with no job? What about those with low-pay jobs who cannot possibly pay the loan back before the co-signer dies? The former will be an immediate headache, the latter a delayed headache. Education is way overpriced and student loans are part of the reason. Co-signing compounds the problem, while making the student and the co-signer indefinite debt slaves. The moral of the story is simple: don't co-sign. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Existing Home Sales "Rebound": Headline Hype vs. Reality Posted: 22 May 2014 09:29 AM PDT This morning, headline news stories talk of a "rebound" in existing home sales and why rising inventory is good for the market. Let's separate the hype from reality starting with the hype. Please consider Existing Home Sales Rebound, Inventory Increases. U.S. home resales rose in April and the supply of properties on the market increased, suggesting the housing market was regaining its footing.Headline Hype vs. Reality Let's now compare the hype with the reality, starting with a pair of seasonally adjusted existing home sales graphs. "Rebound" in Home Sales  Second Rise in Nine Months  Fundamental Reality There is absolutely nothing in the above charts that remotely suggests a reason to be optimistic or that housing is "regaining its footing". Moreover, the author failed to discuss interest rates, student debt, investor demand, or household formation. Here's the reality: Interest rates are up, prices are up, and affordability is down. Investor demand was a huge portion of the market, and rising inventory suggests investors are more discriminating. Sales may increase in spite of those fundamentals, but virtually nothing suggests that outcome. The author describes the increase in supply as "healthy". In context, it's not. While six month's supply may be normal, the more important fact is supply is outpacing demand by quite a bit. The expected result should be for prices to drop. While I consider that a good thing, most don't. And if the supply trend continues, it will provide evidence of pent-up-demand, not to buy, but to sell. Finally, given all the emphasis on the "usually cold winter", one might wonder why the rebound was as small as it was, and also why the rebound was "less than expected". The above article is about as slanted as it gets, including this line: "Sales are expected to gradually trend higher for the rest of 2014 as job growth and the overall economy accelerate." Did someone from the NAR write that article? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
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joi, 22 mai 2014
Damn Cool Pics
Damn Cool Pics |
- See What's In The Lost And Found At Coachella 2014
- Find Out How Much These DJs Make At Every Show
- Arnold Schwarzenegger and Sylvester Stallone dancing 24 years apart
- FIAT 500 Through The Years [Infographic]
| See What's In The Lost And Found At Coachella 2014 Posted: 22 May 2014 05:36 PM PDT A lot of things get lost at music festivals and Coachella seems to have collected a lot of keys. How did those people get home?                       Source |
| Find Out How Much These DJs Make At Every Show Posted: 22 May 2014 10:19 AM PDT These DJs make crazy amounts of money. These guys are definitely living it up as they make more from one gig than most people make in an entire year.             |
| Arnold Schwarzenegger and Sylvester Stallone dancing 24 years apart Posted: 22 May 2014 09:44 AM PDT These are two of the most famous actors in the entire world and they love to dance with each other while they're at Cannes.   |
| FIAT 500 Through The Years [Infographic] Posted: 22 May 2014 09:22 AM PDT The Fiat 500 is one of the most iconic cars ever produced and is considered one of the first city cars. Below is an infographic detailing the different versions of the Fiat 500 and how it has changed between 1957 and 2014. Click on Image to Enlarge.  Via thamesmotorgroup.co.uk |
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