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joi, 29 mai 2014
"America Must Always Lead"
The Illustrated SEO Competitive Analysis Workflow
The Illustrated SEO Competitive Analysis Workflow |
The Illustrated SEO Competitive Analysis Workflow Posted: 28 May 2014 05:14 PM PDT Posted by Aleyda One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy. Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before. In order to facilitate this process (and make it easy to replicate, control, and document), I've created a step-by-step workflow with the different activities and factors to take into consideration, including identifying SEO competitors, gathering the potential keywords to target, assessing their level of difficulty, and selecting them based on defined criteria:
If you prefer, you can also grab a higher resolution version of the workflow from here. The four analysis phasesAs you can see, the SEO analysis workflow is divided into four phases: 1. Identify your potential SEO competitorsThis initial phase is especially helpful if you're starting with an SEO process for a new client or industry that you don't know anything about, and you need to start from scratch to identify all of the potentially relevant competitors. It's important to note that these are not necessarily limited to companies or websites that offer the same type of content, services, or products that you do, but can be any website that competes with you in the search results for your target keywords. 2. Validate your SEO competitors
Once you have the potential competitors that you have gathered from different relevant sources it's time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you're targeting. Additionally, at this stage you'll also expand your list of potential target keywords by performing keyword research. This should use sources beyond the ones that you had already identified coming from your competitors and your current organic search data—sources for which your competitors or yourself are still not ranking, that might represent new opportunities.
3. Compare with your SEO competitorsNow that you have your SEO competitors and potential target keywords, you can gather, list, and compare your site to your competitors, using all of the relevant data to select and prioritize those keywords. This will likely include keyword relevance, current rankings, search volume, ranked pages, as well as domains' link popularity, content optimization, and page results characteristics, among others.
4. Select your target keywordsIt's finally time to analyze the previously gathered data for your own site and your competitors, using the specified criteria to select the best keyword to target for your own situation in the short-, mid-, and long-term during your SEO process: Those with the highest relevance, search volume, and profitability. The best starting point is in rankings where you are competitive from a popularity and content standpoint. Tools & data sourcesThe data sources and tools—besides the traditional ones from search engines, like their keyword or webmaster tools—that can help you to implement the process (some of them mentioned in the workflow) are:
Hopefully with these resources you'll be able to develop more and better SEO competitive analysis! What other aspects do you take into consideration and which other tools do you? I look forward to hear about them in the comments. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Looking at local ranking tools
Looking at local ranking tools |
Looking at local ranking tools Posted: 29 May 2014 01:12 AM PDT Following my review of Moz Analytics last year, this month I've moved on to looking at another new tool that's still in beta: SEMrush Position Tracking. A fair few tools will give you similar data formats so I've addressed the pros and cons of using them too, in an effort to be fair and provide an unbiased view. I've used the example of Custard Creams in these scenarios (other biscuits are available). SEMrush positional trackingThis tool has been available, in beta form, for a few months now. Due to its limited keyword capacity (up to 1500 keywords with a Guru account) you're unlikely to be using this tool for large campaigns. However, this blog post is about local keyword tracking, so I'll address how I would use the tool to help me with smaller, local campaigns. Setting up a campaignThe campaign set-up process in SEMrush is incredibly straight-forward. Click on the 'Create new project' (I know, crazy right?) and you'll get this screen:
What are the cons to using the SEMrush tool?Well, there are a few things that hold you back when using this tool. For example, you can't track rankings in Bing and Yahoo, and you can't distinguish between local listings and organic rankings, meaning the rank you see for a keyword could be either, whichever is ranking higher. ConclusionSEMrush's advantage is that it combines the key elements that help you to set up a campaign with no prior research – keyword analysis, competitor identification and tracking rankings. The best qualities of SEMrushes' tool are its simplicity and its great looking reports (see example below), which I wouldn’t hesitate to show to a client. They are neat, branded (if you want) and easy to use. My recommendation is for using this tool for local and small business clients, looking at local visibility, coverage, and changes in the local search ecosystem. So what other tools can I use? LinkdexLinkdex has great technical power to generate as many keyword campaigns across localities as you want. Their tracking dashboards aren't as visual as SEMrush's and aren't as easy to understand at a glance. However, they do allow you the ability to add keyword volume data and generate forecasts based on calculations in that way. If you're working with small volume keywords or local keywords where data isn't available, this probably won't be of use to you. The reports are not as nice looking as those produced by other tools, but you can achieve the same data with a combination of its dashboard and reporting features. You can also create 'Market Share' reports specific to a certain search locality, which can be useful in demonstrating the value of progress to clients in specific localities. Again, this is only useful if you have keyword volume for your list, which you may not if you're working in smaller localities. BrightLocal's SEO ToolsBrightlocal's tool is something I only discovered when researching this post and I've only used the free trial of this, so my comments on this are a little limited. As this is a package dedicated to tracking local, it's geared to all the features of local that you would want to track and enables you to get really granular with your tracking.
Best For:SimplicityIf you're new to keyword, competitors and the whole business, SEMrush is your best bet, as the positional tracking tool will do it all for you. Granted you could be missing out on some competitors or keywords, but if you just want an overview and feel that your website operates in a straight-forward sector, this tool could be the one for you. It is also good if you want to keep an eye on visibility across a range of countries. The focus is on 'visibility' across your keywords. $69.95 – $149.95/month. Focusing on local and all that it involvesIf that number one ranking in that specific area is the be all, end all for you, then Brightlocal's SEO Tools' is probably the one for you. Not only can you get granular with places and local rankings, this tool also tracks citations, reviews and local directory entries. $19.99 – $64.99/month. For when rankings equal money and money equals happy CEOsLinkdex is great for using your ranking data to generate reports that show the value of your rankings. Improved reporting is to come (it's currently in beta) but the data it provides can demonstrate the value of your work and progress. The set-up is not as straight forward as the others and you can't necessarily see the current situation side by side on your dashboard with pretty red and green arrows. (Price is based on how much data you need). Image courtesy of Rafael Peñaloza The post Looking at local ranking tools appeared first on White.net. |
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Seth's Blog : What got you here...
What got you here...
Without a doubt, your hard work in test prep led to better SAT scores, which got you into college. It's not clear, though, that SAT prep skills are going to help you ever again.
I know that all those years of practicing (8 hours a day!) got you plenty of praise and allowed you to reach a high level on the bassoon. It's not clear, though, that practicing even more is going to be the thing that takes your career where you want it to go.
Of course you needed a very special set of skills to raise all that money for your company. But now, you've raised it. Those same skills aren't what you need to actually build your company into something that matters, though.
Successful people develop a winning strategy. It's the work and focus and tactics that they get rewarded for, the stuff they do that others often don't, and it works. Until it doesn't.
When times get confusing, it's easy to revert to the habits that got you here. More often than not, that's precisely the wrong approach. The very thing that got you here is the thing that everyone who's here is doing, and if that's what it took to get to the next level, no one would be stuck.
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miercuri, 28 mai 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- France Budget Forecast "Wildly Inaccurate" Leaving €14 Billion Black Hole; Sharp Rise in French Unemployment
- Google Unveils Self-Driving Car, No Steering Wheel, No Accelerator, No Brake Pedal; Self-Driving Taxi Has Arrived
- Employers Struggle to Find Qualified Graduates: Poorly Written Resumes to Blame?
Posted: 28 May 2014 10:45 PM PDT French President Francois Hollande hiked income taxes, VAT and corporation tax following his election two years ago. Hollande estimated those tax hikes would raise €30 Billion in revenue. The BBC reports France Faces €14 Billion Budget Hole. The French government faces a 14bn-euro black hole in its public finances after overestimating tax income for the last financial year.Surprise, Surprise, Not Surprise, Surprise, Not (at least in this corner). Nor was there any surprise in this corner regarding French Unemployment. Sharp Rise in French Unemployment Via translation from Les Echos please note a Sharp Rise in French Unemployment The number of Class A job seekers reached 3,626,500 in April. At this rate, the threshold of half a million more unemployed since the election of François Hollande will be reached this summer.Ministry of Labor Disses Pessimism Rue de Grenelle at the Ministry of Labour, said in a statement "We refuse to sink into pessimism. These figures reflect the situation observed in early 2014 year and they should be interpreted with caution because of the high volatility of monthly data, not the trend in the second quarter." Another month or two will likely prove that optimism seriously misplaced. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 28 May 2014 12:22 PM PDT In yet another step towards self-driving vehicles, Google Unveils Steering Wheel-Less Car Prototype. Ever since we started the Google self-driving car project, we've been working toward the goal of vehicles that can shoulder the entire burden of driving. Just imagine: You can take a trip downtown at lunchtime without a 20-minute buffer to find parking. Seniors can keep their freedom even if they can't keep their car keys. And drunk and distracted driving? History.First Drive Not a Car, It's The Future David Pierce on The Verge writes Google's Self-Driving Car Isn't a Car, It's the Future On Tuesday night, onstage at the Code Conference in California, Brin revealed an entirely new take on a self-driving car, one decidedly more ambitious than anything we've seen before.Toyota On Wrong Track Last year Toyota made a big splash with wheel-less vehicles, however,Toyota is totally on the wrong track. The steering wheel-less Toyota prototype detects the driver's movements, leaning this way or that to control turns. Applications of that nature are fine for artificial limbs, but that is precisely what one would not want from a drunk or tired driver. What's It All About? Google is not interested in manufacturing cars. It is interested in software licenses and patents on tens-of-millions of driver-less vehicles worldwide. Wave of the Future - Self-Driving Taxis The wave of the future is self-driving taxis, which is really what a steering wheel-less car is. The concept will end the debate over taxi licenses, and taxi vs. limo pickup restrictions and other such nonsense, once and for all. But driver-less cars will not happen overnight. Perhaps not even by 2020. Yet, within a decade, there will be monstrous changes in the ways we currently think about transportation. What About Drones? Driver-less cars can now get licenses (see Driverless Cars Legally Hit Roads as California Issues Licenses; The Last Mile). So why not licenses for drones? That is coming too. For discussion of an Amazon pizza delivery drone prototype, please see How Will Pizzas Be Delivered? Do You Tip a Drone? Eventually it will not take a car of any kind to deliver your pizza, but rather a mini-drone that will deliver your pizza faster, fresher, and hotter than any road vehicle can. Looking ahead, if drones can deliver pizza, why not stuff much larger? Well, that will take more time, but not that much more time. Once drones are licensed, the sky is the limit. Implications Millions of people have jobs that will vanish and skills that are totally useless. Technology makes things better and improves standards of living. As such, technological improvements are hugely price-deflationary. And contrary to what many think, there is no downside. Would we be better off with horses than cars? Better off with no cell phones or artificial limbs? The downside is not vanishing jobs, per se. Rather, the downside is a Fed hell-bent on creating inflation in an inherently deflationary world. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Employers Struggle to Find Qualified Graduates: Poorly Written Resumes to Blame? Posted: 28 May 2014 09:32 AM PDT Graduates looking for jobs struggle to find them. Employers cannot find qualified graduates. Are poor resumes to blame? An article in The Independent suggests that is part of the problem. Please consider Graduate Employers Struggling to Fill Vacancies. The class of 2014 who graduate from university this summer still have a choice of hundreds of jobs that they could snap up, says a poll out today.Assume for a second, every application was perfectly written. There would still be too many people seeking jobs, than jobs exist. Other than a possible internship, most of these graduates have no real world experience. Moreover, some of those with internships did not do meaningful work. What's left is those who get hired. The problem is lack of relevant experience vs. expectations, and there is no way to hide that problem, no matter how creative the application. At the margin, someone who writes a better application has a better chance than someone who doesn't, but that will not increase the number of jobs available or the skills required for those jobs. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics
Damn Cool Pics |
- Actors Posing With Their Body Doubles
- This Harry Potter Theme Wedding Is Magical
- Find Out How Famous Companies Got Their Names
Actors Posing With Their Body Doubles Posted: 28 May 2014 12:20 PM PDT Gerard Butler The Rock Shailene Woodley Taylor Lautner Andrew Garfield Chris Evans Brad Pitt Daniel Radcliffe Rupert Grint Emma Watson John Travolta Zooey Deschanel Shia LaBeouf Johnny Depp Kate Beckinsale Tom Cruise Patrick Dempsey Daniel Craig Robert Pattinson Chris Hemsworth Will Arnett and Amy Poehler Kevin Bacon Megan Fox Ginnifer Goodwin Angelina Jolie Christian Slater Kate Winslet Abbie Cornish Mark Ruffalo Liam Neeson And all the Bruces |
This Harry Potter Theme Wedding Is Magical Posted: 28 May 2014 10:39 AM PDT You can tell these two people are making a good call by marrying each other. They're obviously both Harry Potter geeks so judging by these pictures they're perfect for each other. Candice Benjamin |
Find Out How Famous Companies Got Their Names Posted: 28 May 2014 10:21 AM PDT Have you ever wondered where all these clever brand names come from? Wonder no more for this post has all the answers. Source |
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