miercuri, 26 noiembrie 2014

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Thanksgiving Travel Nightmare: Over 700 Flights Canceled, Major Storms; Black Friday Ice; Please Drive Safely

Posted: 26 Nov 2014 03:39 PM PST

If you are traveling tonight or tomorrow, please take extra time.

If you are traveling by plane, please check your flight schedule. Hundreds of flights have been cancelled, thousands of other flights delayed.

Thanksgiving Travel Nightmare

Accuweather reports Snowstorm Creates Thanksgiving Travel Nightmare in East
A snowstorm pummeling the East has produced lengthy flight delays and treacherous travel on roadways Wednesday. As snow rapidly exits the Northeast into Thanksgiving Day, there will still be some travel trouble spots in the wake of the storm.

Aircraft displaced and delayed by the storm in the East may lead to additional flight delays and cancellations on Thanksgiving Day across the nation. Passengers may have to schedule a different flight on an alternate route to get to their destination.

In anticipation of delays or cancellations, several airlines, including US Airways, American and Delta, have announced they will waive change fees for passengers scheduled to fly into airports in the line of the storm.
Snowfall Wednesday-Thursday



Accuweather's Live Blog reports Accidents in Eastern Snowstorm Create a Maze for Thanksgiving Travelers

Over 700 Flights Cancelled

Flight Aware shows over 700 flights cancelled into or within the United States. There have been over 7,000 delays.

Flight Aware Misery Map



For an interactive map, click on Misery Map then click on a city to see the accompanying misery.

Black Ice on Black Friday

Finally Accweather predicts Patchy Ice, Snow May Slow Early-Morning Surge of Shoppers.

Please drive safely!
Have a safe and happy Thanksgiving.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Google vs. Sun vs. France: Too Big, Too Powerful, Too Free

Posted: 26 Nov 2014 10:34 AM PST

I happen to like the sun. By definition, the earth would not even be a planet without the sun. No one on earth would be alive without free sunshine.

I happen to like Google. I could survive without Google, but like the sun, much of what Google provides is free.

Free Google Things

  • Free internet services including the best search engine in the world
  • Free Gmail
  • Free research on self-driving cars
  • Free research on other robotics
  • Free blog software
  • Free hosting and storage for blogs
  • Free ads on my blog (and those ads make me money)

For a discussion of the implications of a self-driving car, please see Google Unveils Self-Driving Car, No Steering Wheel, No Accelerator, No Brake Pedal; Self-Driving Taxi Has Arrived. Who, other than city bureaucrats with their taxi licensing scheme will not want lower taxi fares?

For a discussion of other Google robotic research, please see More Robots: Google's "Atlas" Robot Mimics "Karate Kid"; Flying Defibrillator "Ambulance Drone" Unveiled; Fed Has No Answer.

Green Energy Handouts vs. Google

Unlike "green energy" parasites that could not exist without government subsidies (taxpayer dollars), Google, like the sun does what it does for free. Google does not ask for money from the government to promote autonomous cars, robots, or anything else.

Instead, Google research has created thousands of very high-paying jobs. Those job-holders pay taxes.

What's not to like?

Enter the French

France does not like Google. Yesterday, Yahoo! reported on France's Desperate Battle to Erase Google, Netflix and Uber from Existence.
Ever since Minitel bit dust, the continental power has been hopping mad about American domination of Internet services. And over the past weeks, attacks on U.S. giants have escalated from Paris to Lille.

Netflix is right now in the middle of an ambitious European expansion drive that started in Scandinavia and is fanning out south. Sure enough, France's Association for the Protection of Consumers and Users has now sued Netflix for "malicious and illegal clauses."

Uber's French launch has been, if anything, more controversial than the Netflix debut. Infuriated taxi drivers in Lille have attacked a student for trying to enter an Uber car, first attempting to block her from opening the car door, then allegedly throwing a bottle at her head. The UberPOP service is about 20% cheaper than French taxis.

The French legal attacks on Google are too numerous to list here but the latest one actually has an entirely novel twist. France is now threatening Google with a hefty, €1,000 penalty for every defamatory link the company fails to remove from its global network of Google subsidiaries.
Google's Tax Setup Faces French Challenge

Yahoo! noted numerous French attacks on Google.

Here is a key one as described by the Wall Street Journal: Google's Tax Setup Faces French Challenge.

I have a simple remedy for this tax avoidance madness. Abolish corporate income taxes.

No country would have any tax advantage over any other country and all of the waste in time and effort and legal costs to maneuver taxes can be spent on research and more productive activities!

Right to Be Forgotten

Now the EU is in on the Google Attack. Please consider the New York Times article 'Right to Be Forgotten' Should Apply Worldwide, E.U. Panel Says.
Privacy watchdogs in the European Union issued guidelines on Wednesday calling on the company to apply the recent ruling on the so-called right to be forgotten to all Google search results.

The new guidelines, issued by a panel composed of privacy regulators from the bloc's 28 member states, would require Google and other search engines in certain cases to take down links at the request of individuals in the companies' search domains in Europe as well as outside the region.

The guidelines also raised questions about whether Europe's data protection rules — which are some of the most stringent in the world — could be enforced beyond the 28-member bloc, and if American tech companies like Google and Microsoft would have to comply with the privacy ruling in their American operations.

"This is a line that U.S. companies will be very reluctant to cross," said Ian Brown, a professor of information security and privacy at the University of Oxford, in discussing the potential global use of Europe's privacy ruling. "It will come down to who blinks first. The companies or the privacy regulators."
Guidelines Optional

Guidelines are not rules. It will be up to European Union member countries to decide how to apply them. Enter France once again.

France insists whatever it decides applies to the entire world.

For example, the Guardian reports Google's French arm faces daily €1,000 fines over links to defamatory article.
Google's French subsidiary has been ordered to pay daily fines of €1,000 unless links to a defamatory article are removed from the parent company's entire global network.

The punitive judgment by the Paris Tribunal de Grande Instance, based on the controversial right to be forgotten online established by the European Court of Justice, breaks new ground in making the subsidiary liable for the activities of its parent company – in this case Google Inc.

The court handed down the ruling in September but it has barely been reported on outside France. At one level, the decision represents a pioneering attempt by a European court to enforce its order of justice on the internet worldwide.

Google has said it is considering its options and that it already removes links to defamatory online articles, fulfiling its legal obligations to French citizens. The French decision follows the May ruling by the European Court of Justice (ECJ) in the case of Mario Costeja González, a Spanish man who succeeded in ordering Google to remove links to an old article saying that his home was being repossessed to pay off debts.

His lawyers argued that it was a matter of his privacy and that Google had to delete "inadequate, irrelevant or no longer relevant" data from its search results – what has become known as the right to be forgotten.
Too Big, Too Powerful, Too Free

This is what it all boils down to. Google is too big, too, powerful, and above all, too free for the French.

France does not like anything cheaper, or better. Thus the attacks not only on Google, but on Amazon (for free shipping of books), on Facebook, on Netflix, on the Uber taxi service, on anything and everything cheaper.

Save the Bookstores

July 10, 2014: Amazon Charges Penny for Shipping Following France Ruling Shipping Cannot Be Free; "No Competition" Laws

October 03, 2013: France Vows to "Save the Bookstores", Fixes Price of Books

What's the Goal?

France's Cultural Minister called Amazon a "destroyer of bookshops". But what's the goal? Is it to save the bookstores or to get people to read?

If the goal is to get people to read books, logic would dictate the cheaper the price the better. Kindle, Nook, and other eBook readers come to mind.

Petition of the Candle Makers

Ironically, French economist Frederic Bastiat lampooned protectionism back in 1845 when he penned 'Petition of the Candle Makers', mocking the sun's "unfair trade advantage" over candle-makers.

We are suffering from the ruinous competition of a rival who apparently works under conditions so far superior to our own for the production of light that he is flooding the domestic market with it at an incredibly low price; for the moment he appears, our sales cease, all the consumers turn to him, and a branch of French industry whose ramifications are innumerable is all at once reduced to complete stagnation. This rival, which is none other than the sun, is waging war on us so mercilessly we suspect he is being stirred up against us by perfidious Albion (excellent diplomacy nowadays!), particularly because he has for that haughty island a respect that he does not show for us."

"No Competition" Laws

"Unfair competition" laws should be called what they really are: "No competition" laws, complete with higher prices, poor service, and higher unemployment.

France Cannot Compete

Government spending is already 56% of GDP. Hollande has threatened to take over steel, auto makers, and other industries to preserve jobs. Every month, France becomes less and less competitive.

People flee France because of excess taxes. French corporations are reluctant to expand because of preposterous work rules.

France forced inane agricultural tariffs on the rest of Europe to save inefficient French farms from "unfair competition".

The economic fools in France would tax the sun if they could. They can't, so they do the next closest thing: attack Google.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Mihai, do you know Andreea Ursu-Lișteveanu, Lavinia Monica or Cris Mary?

People you may know on Google+
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"Smile !"
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Damn Cool Pics

Damn Cool Pics


Turkey Has Uncovered These 2,000 Year Old Mosaics

Posted: 26 Nov 2014 12:38 PM PST

These mosaics in Turkey were buried because of flooding but they've finally been uncovered and they look incredible.
















League of Legends: "The Terror Beneath" and more videos

League of Legends: "The Terror Beneath" and more videos

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What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber


What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted: 25 Nov 2014 04:16 PM PST

Posted by RuthBurrReedy

SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients' businesses.

It's easy to get excited about the new and shiny developments in search and to hang on Google's latest announcements, but there's no point in switching a site from HTTP to HTTPS if it doesn't even have appropriately keyword-rich title tags. There's no reason to run a button-color conversion rate optimization test on a site that's still using the manufacturer's default description on product pages. Sometimes your traffic is plummeting because you haven't checked for new 404 errors in 6 months, not because you've been hit with a penalty. Think horses, not zebras, and don't forget one important fact: Most people have no idea what we're talking about.

What clients don't know

Running a business, especially a small business, is way more than a full-time job. Most business owners these days understand that they need to be doing something for their business online, but once they get beyond "have a website" they're not sure of the next step.

Puzzle

Photo via Pixabay

Moving back into agency work after several years in-house, I was surprised by just how many businesses out there have never gone beyond that first step of having a website. The nitty-gritty of building a search-friendly website and driving traffic to it still aren't that widely known, and without the time or inclination to become experts in marketing their websites, most small business owners just aren't spending that much time thinking about it.

Hanging out in the SEO echo chamber is a great way to stay on top of the latest trends in digital marketing. To win and keep our clients, however, we need to step out of that echo chamber and remember just how many website owners aren't thinking about SEO at all.

The good

Relatively few people know or understand digital marketing, and that's the reason we all have jobs (and most of us are hiring). The strapped-for-time aspect of business ownership means that once someone decides it's time to get serious about marketing their business online, they're likely to call in an expert rather than doing it themselves.

There are some really competitive industries and markets out there, but there are also plenty of niche and local markets in which almost nobody is focusing on SEO in a serious way. Take a look at who ranks for your target keywords in your local area, using an incognito window. If the key phrase isn't appearing consistently on the search results page, chances are nobody is targeting it very strongly. Combine that with an absence of heavy-hitting big brands like Amazon or Wikipedia, and you may have a market where some basic SEO improvements can make a huge difference. This includes things like:

  • Adding keywords to title tags and page copy in an intentional, user-friendly, non-keyword-stuffed way
  • Claiming local listings with a consistent name, address and phone number
  • Building a few links and citations from locally-focused websites and blogs

It may not seem like much (or seem like kind of a no-brainer), but sometimes it's all you need. Of course, once the basics are in place, the smartest move is to keep improving your site and building authority; you can't rely on your competitors not knowing their stuff forever.

Even in more competitive markets, a shocking number of larger brands are paying little to no attention to best practices in search. Many businesses get the traffic and rankings they do from the power of their brands, which comes from more traditional marketing techniques and PR. These activities result in a fair amount of traffic (not to mention links and authority) on their own, but if they're being done with no attention given to SEO, they're wasting a huge opportunity. In the coming years, look for SEO-savvy brands to start capitalizing on this opportunity, leaving their competitors to play catch-up.

From inside the echo chamber, it's easy to forget just how well the fundamentals of SEO still really work. In addition to the basic items I listed above, a website should be:

  • Fast. Aim for an average page load time of under 5 seconds (user attention spans start running out after 2 seconds, but 5 is a nice achievable goal for most websites).
  • Responsive so it can be viewed on a variety of screens. Mobile is never getting less important.
  • Well-coded. The Moz Developer's Cheat Sheet is as good a place to start as any.
  • Easy to navigate (just as much for your customers as for Google). Run a Screaming Frog crawl to make sure a crawler can get to every page with a minimum of errors, dead ends, and duplicate content.
  • Unique and keyword-rich, talking about what you have in the language people are using to search for it (in copy nobody else is using).
  • Easy to share for when you're building awareness and authority via social media and link building.

So life is good and we are smart and there's a lot to do and everything is very special. Good deal, right?

The bad

SEO being a very specialized skill set has some serious downsides. Most clients don't know much about SEO, but some SEOs don't know much about it either.

There are a ton of great resources out there to learn SEO (Moz and Distilled U come to mind). That said, the web can be a ghost town of old, outdated and inaccurate information, and it can be difficult for people who don't have much experience in search marketing to know what info to trust. An article on how to make chocolate chip muffins from 2010 is still useful now; an article on PageRank sculpting from the same time period is much less so.

Outdated techniques (especially around content creation and link building) can be really tempting for the novice digital marketer. There are a ton of "tricks" to quickly generate low-quality links and content that sound like great ideas when you're hearing them for the first time. Content spinning, directory spam, link farms – they're all still going on and there are gobs of information out there on how to do them.

Why should we care?

So why should we more experienced SEOs, who know what we're doing and what works, care about these brand new baby n00b SEOs mowing through all this bad intel?

confused

Photo by Petras Gagilas via Flickr

The first reason is ideological – we should care because they're doing bad marketing. It contributes to everything that's spammy and terrible about the internet. It also makes us look bad. The "SEO is not spam" battle is still being fought.

The second reason is practical. People billing themselves as SEOs without knowing enough about it is a problem because clients don't know enough about it either. It's easy for someone engaging in link farming and directory spam to compete on price with someone doing full-scale content marketing, because one is much, much more work than the other. Short-term, predictable results feel a lot more tangible than long-term strategies, which are harder to guarantee and forecast. Not to mention that "X dollars for Y links" guy isn't going to add "There is a risk that these tactics will result in a penalty, which would be difficult to recover from even if I did know how to do it, which I don't."

How can we fix it?

SEOs need to educate our clients and prospects on what we do and why we do it. That means giving them enough information to be able to weed out good tactics from bad even before we make the sale. It means saying "even if you don't hire me to do this, please don't hire someone who does X, Y or Z." It means taking the time to explain why we don't guarantee first-page rankings, and the risks inherent in link spam. Most of all, it means stepping out of the echo chamber and into the client's shoes, remembering that basic tenets of digital marketing that may seem obvious to us are completely foreign to most website owners. At the very least we need to educate our clients to please, please not change the website without talking to us about it first!

Since terrible SEO gives us a bad rep (and is annoying to fix), we also need to actively educate within the SEO community. Stepping out of the echo chamber in this case means we need to spend some time talking to new SEOs at conferences, instead of just talking to each other. Point brand new SEOs to the right resources to learn what we do, so they don't ruin it for everybody – for heaven's sake, stop calling them n00bs and leaving them to learn it all from questionable sources.

As SEO content creators, we should also take time on a regular basis to either update or take down any outdated content on our own sites. This can be as simple as posting a notification that the info is outdated or as complex as creating a brand new resource on the same topic. If you're getting organic search traffic to a page with outdated information, you're passively hurting the state of SEO education. A declared stance on providing up-to-date information and continually curating your existing content to make it the highest quality? Sounds like a pretty strong brand position to me, SEO bloggers!

Some people are going to read this post and say "well, duh." If you read this post and thought it was basic (in every sense of the word), go out right now and fix some of your blog posts from 3 or 4 years ago to contain the latest info. I'll wait.

The takeaways

  • There are still a ton of markets where just the basics of SEO go a long way.
  • Don't get distracted by the latest developments in search if the basics aren't in place.
  • Brands that are getting by on their brand strength alone can be beaten by brand strength + SEO.
  • Old/bad SEO information on the web means people are still learning and doing old/bad SEO, and we're competing with them. Branding and positioning in SEO needs to take this into account.
  • Clients don't know who to trust or how to do SEO, so we have to educate them or we'll lose them to shysters (plus it is the right thing to do).
  • Bad SEO gives all of us a bad reputation, so education within our community is important too.

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