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joi, 24 martie 2016
Your website on Google (March changes)
Seth's Blog : The fundamental mismatch error
The fundamental mismatch error
"It's me, not you."
vs.
"It's you, not me."
What happens when you're unable to serve a customer well, or engage with an employee, or work with a partner?
One instinct is to blame the other person, that your art doesn't match their expectations, and they ought to change, or leave.
And the other is to put the blame on oneself, to state that, "it's up to me to change to make them happy."
Either might be true.
For some people, that's hard to swallow, but it's true.
If you're not getting what you seek from the work you do, it could be because your instinct is to go too far in one direction, a belief that doesn't help you very much.
Blame too many other people and you become a lonely diva, bitter and alone.
Blame yourself too often and you become a wishy-washy panderer to the masses.
Mismatches have to happen. The opportunity is in dealing with them in a way that leads you (and your publics) to the place you want to go.
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marți, 22 martie 2016
Seth's Blog : What are you competing on?
What are you competing on?
It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale...
But what is your edge? In a hypercompetitive world, whatever you're competing on is going to become your focus.
If you're competing on price, you'll spend most of your time counting pennies.
If you're competing on noise, you'll spend most of your time yelling, posting, updating, publishing and announcing.
If you're competing on trust, you'll spend most of your time keeping the promises that make you trustworthy.
If you're competing on smarts, you'll spend most of your time getting smarter.
If you're competing on who you know, you'll spend most of the time networking.
If you're competing by having true fans, you'll spend most of your time earning the trust and attention of those that care about your work.
If you're competing on credentials, you'll spend most of your time getting more accredited and certified.
If you're competing on perfect, you'll need to spend your time on picking nits.
If you're competing by hustling, you'll spend most of your time looking for shortcuts and cutting corners.
If you're competing on getting picked, you'll spend most of your day auditioning.
If you're competing on being innovative, you'll spend your time being curious and shipping things that might not work.
And if you're competing on always-on responsiveness, you'll spend your time glued to your work, responding just a second faster than the other guy.
In any competitive market, be prepared to invest your heart and soul and focus on the thing you compete on. Might as well choose something you can live with, a practice that allows you to thrive.
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luni, 21 martie 2016
Seth's Blog : Coercion
Coercion
"You are with me or against me."
"Being against me is the same as being against us."
"If I determine that you are against us, you deserve all the problems that you brought on yourself by your actions. Don't make me hurt you again."
We are fortunate to live in a civil society that is governed by ideas, ideals and laws. Lincoln correctly warned us about the mob and the bullying leader who eggs them on.
Coercion can make change happen (in the short run). Coercion can look like leadership. But it doesn't scale and it doesn't last, because ultimately, it burns down the very institution it sought to change by mob force.
We can encounter bullies at work, coaching teams and even working in law enforcement. Wherever people organize, they show up.
Coercion gets its start because well-meaning people believe that the short-run cost of the mob mentality is worth it. It almost never is. Coercion uses force and blames the victim. And coercion is impossible to live with.
Real change happens because of enrollment, because it invites people in, it doesn't use fear. Real leadership patiently changes the culture, engaging people in shared effort. It's more difficult, but it's change we can live with.
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