vineri, 3 iunie 2016

Seth's Blog : Add engines until airborne



Add engines until airborne

That's certainly one way to get through a thorny problem.

The most direct way to get a jet to fly is to add bigger engines. And the easiest way to gain attention is to run more ads, or yell more loudly.

Horsepower is an expensive but often effective solution.

The challenge is that power is expensive. And that power is inelegant. And that power often leaves behind a trail of destruction.

When in doubt, try wings.

Wings use finesse more than sheer force. Wings work with the surrounding environment, not against it. Wings are elegant, not brutal.

 

       

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.



Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.

miercuri, 1 iunie 2016

Seth's Blog : Read more blogs



Read more blogs

Other than writing a daily blog (a practice that's free, and priceless), reading more blogs is one of the best ways to become smarter, more effective and more engaged in what's going on. The last great online bargain. 

Good blogs aren't focused on the vapid race for clicks that other forms of social media encourage. Instead, they patiently inform and challenge, using your time with respect.

Here's the thing: Google doesn't want you to read blogs. They shut down their RSS reader and they're dumping many blog subscriptions into the gmail promo folder, where they languish unread.

And Facebook doesn't want you to read blogs either. They have cut back the organic sharing some blogs benefitted from so that those bloggers will pay to 'boost' their traffic to what it used to be.

BUT!

RSS still works. It's still free. It's still unfiltered, uncensored and spam-free.

follow us in feedly

Here's how to get into the RSS game. Go ahead and click the green button above. It will take you to Feedly, where you can add this blog. You can then add blogs on food, life, business and even chocolate. I read more than fifty blogs every day. Worth it.

If you're a desktop user, go ahead and bookmark the Feedly page after you set up an account, add some more blogs (they have more than a million to choose from) and visit the page every day. You can easily keep up to date in less time than it takes you to watch a lousy TV show.

If you're on mobile, go ahead and sign up and then download the Feedly app.

AND!

For those of you that have been engaging with this blog for months or years, please share this post with ten friends you care about. We don't have to sit idly by while powerful choke points push us toward ad-filled noisy media.

Thanks.

       

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.



Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.

marți, 31 mai 2016

Seth's Blog : Wasting our technology surplus



Wasting our technology surplus

When someone handed you a calculator for the first time, it meant that long division was never going to be required of you ever again. A huge savings in time, a decrease in the cognitive load of decision making.

Now what?

You can use that surplus to play video games and hang out.

Or you can use that surplus to go learn how to do something that can't be done by someone merely because she has a calculator.

Either way, your career as a long-divisionator was over.

Entire professions and industries are disrupted by the free work and shortcuts that are produced by the connection economy, by access to information, by robots. Significant parts of your job are almost certainly among them.

Now that we can get what you used to do really quickly and cheaply from someone else, you can either insist that you still get to do that for us at the same fee you used to charge, or you can move up the ladder and do something we can't do without you.

       

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.



Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.