Central Perk: SEOmoz Daily SEO Blog

joi, 2 septembrie 2010

SEOmoz Daily SEO Blog

Posted: 01 Sep 2010 04:48 PM PDT

It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah.

If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new look, faster loading pages and a surprising amount of new functionality. Let's walk through it together, shall we?

Big Improvements to PRO Membership

It's a good day to be PRO; we've just released:

• A brand new PRO Dashboard, that's designed to be the center of everything you can do with your membership, including access to your web app campaigns, tools and tool reports, webinars, Q+A, discount store, etc. If it's part of PRO, you'll find it in the Dashboard.

• The web app has made some big improvements and we're now announcing a full public beta - campaigns should be faster, more accurate and dramatically less buggy. There's also some cool new functionality I'll cover below.

• The dramatically upgraded SEO Tools page, which will likely show off plenty of tools you may not have seen/heard about until now.

• Slide decks from our PRO Tools Training are now downloadable. We had a highly interactive, terrificly valuable day sharing tips, tricks and applications for the data and resources and wanted to give you a small taste of that experience by making those slides available.

If you've been curious about what's in PRO membership, there's a new PRO Tour section that gives you a more complete look at the features and functionality. Also - the last chance to get PRO at $79/month and be locked into the rate before it rises to $99 is now - after Friday, the price change goes into effect.

Zoinks! A New SEOmoz Website

Rub your eyes a bit and have a look around. We've done a considerable amount of work to make pages load faster, let the design highlight the content in a cleaner fashion and added a few fun bits, too. Big changes include:

• A new home to Learn SEO. I've recorded an "Intro to SEO" video and we've made all of our learning-focused content available through that page (nearly all of it is entirely FREE!)

• A renewed focus on YOUmoz and the Blog (both of which are featured more prominently on the homepage). We've re-designed all of these to help make them more useful and usable, as well as focusing on the content itself with a less-intrusive design. As always, we've kept a strong focus on comments and participation and we're planning to do even more with it in the future.

• More accessibility to our SEO tools, including a free sneak peek at our LDA Labs tool (more about that in my next post)

There's lots more coming soon (a new about section, upgrades to the marketplace, more free information in the Learn SEO section, etc.) so keep an eye out.

The Web App is Now in Public Beta

Our private beta launch to PRO members had more than 2,000 folks create thousands of campaigns. While the feedback has been phenomenal (your very kind tweets really helped keep our engineers pushing through sleepless nights and crates of pizza), we know there were a lot of bugs and missing functionality in the early release. Starting today, the app is far more stable, speedy and powerful. Crawls should come back consistently, rankings should more consistent and accurate and issues/recommendations are rocking.

We've also added a brand new feature - one of our most requested - exportable PDF reports for rankings (with crawl diagnostics and on-page reports coming very soon). As Adam Feldstein, our head of Product, discussed today in his roadmap presentation at the tools training, next on the list is additional crawl issues, Google Analytics integration and exciting new functionality for competitive comparisons in the link analysis tab.

As always, we welcome feedback - your messages have been instrumental in helping us improve, and while we're feeling good about this wider launch, the web app is likely staying in beta for another few months as we add features and continue to tweak, bug fix and get better.

Still Ironing Out Some Kinks

There's a few known issues with the new site that should be cleaned up in the next 12-24 hours. These include a bit of CSS oddness on the Beginner's Guide and the Keyword Difficulty tool (though both still function), the thumbs highlighting being a bit softer than intended (for thumbs up/down you've already left), some headline/text font sizes and spacing, etc. Sadly, we've also temporarily broken the long beloved functionality of highlighting "new" comments in a post - that should be back soon.

I also noted that we had some issues with Domain Authority in our last push of the Linkscape update. Amazingly, thanks to the hard work of our engineering team, we're expecting to have new scores up in the next few days (rather than taking a full 2 weeks). We still need to run some tests, but we're hoping to fix many of the odd outlier issues.

We Love Your Feedback

If you see anything you love, hate or think might be an error, we'd love to hear from you. Every page on the site now has a "Feedback" button on the far left-hand side and we read those obsessively! Of course, you can also leave us comments on this post.

Thanks so much for joining in the adventure that is SEOmoz. In the weeks and months to come, well.... let's just say you ain't seen nothing yet :-)

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