[You're getting this note because you subscribed to Seth Godin's blog.]
Five rules for your About page
When someone comes to your site for the first time, they're likely to hit 'about' or 'bio'. Why? Because they want a human, a story and reassurance.
Here are some helpful guidelines (okay, they're actually imperatives):
1. Don't use meaningless jargon:
... is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, ... is committed to the ongoing mastery of the latest online platforms - and to providing continuously enhanced aggregation and optimization options.
2. Don't use a stock photo of someone who isn't you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better.
3. Make it easy to contact you. Don't give a contact address or number that doesn't work.
4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.
5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they're both interesting and true.
More Recent Articles
- The problem with putting it all on the line...
- The market is not seduced by logic
- Cost reduction for high-end markets
- The Mesh is here (don't miss it)
- "I need you to see things my way"
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe now from "Seth's Blog" or change your subscription or subscribe
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu