Central Perk: SEOptimise

vineri, 15 octombrie 2010

SEOptimise

Top 25 Tweets & Tips from a4uexpo London 2010

Posted: 14 Oct 2010 05:34 AM PDT

Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I’d do a recap on the top tips during the conference. Plus it’s a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie:

Interesting idea from @patrickaltoft - combine the sum of brand anchor based inbound links vs non branded in link profiling #a4uexpoOctober 13, 2010 3:45 pm via TweetDeckrichardbaxter
Richard Baxter

Evil :-) ... -> RT @kevgibbo: Great tip; unsettle competitor employees by posting their CVs to job boards! #a4uexpo Neg SEOOctober 12, 2010 10:23 am via TweetDeckmediadonis
Marcus Tandler

Patrick Altoft: "Don't ever assume that Google will penalise big brand competitors if they pay for links - it won't." #a4uExpoOctober 13, 2010 4:10 pm via Seesmic for iPhonerouninmedia
Rounin Media

Interesting point by @markofmac @ value attribution session. Allow affils to select the remuneration model they work on. Like it. #a4uexpoOctober 13, 2010 3:52 pm via EchofonHelenMarie21

Easy ways to build Brand Authority links: Press Release, Article Syndication, Syndicateed Blog Networks, Guest Posts #a4uexpoOctober 13, 2010 3:58 pm via webrishil
Rishi Lakhani

Research and Analysis Tools for link building - Yahoo Site Explorer, Opensiteexplorer.org, MajesticSEO.com, Excel, Wordle.net #a4uexpoOctober 13, 2010 3:48 pm via HTC PeepAffiliateforum
Aart Wallet

Microformats tip: Use hCard to markup location address & hReview for ratings @RichardBaxter #a4uexpoOctober 13, 2010 8:43 am via Twitter for iPhonekevgibbo
Kevin Gibbons

Build a "brand authority" first, THEN concentrate on KW anchor text #a4uexpoOctober 13, 2010 3:57 pm via webrishil
Rishi Lakhani

Reverse Engineering Trick - sign up to Adsense to see what Google thinks your site is about #a4uexpoOctober 12, 2010 3:40 pm via webstate_ofsearch
State of Search

Recommended copywriter outsourcing sites: Elance & TextBroker #a4uexpoOctober 12, 2010 12:33 pm via Twitter for iPhonekevgibbo
Kevin Gibbons

Get people to "like" your web site on Facebook to increase position in Facebook search results #a4uexpoOctober 12, 2010 11:31 am via TweetDeckgeoffblog
GeoffBlog.com

Anchor text shouldnt always be exact match for targeted keywords - try breaking the keywords down and use synonyms #a4uexpoOctober 12, 2010 11:22 am via webstate_ofsearch
State of Search

40% of consumers would abandon a website if it takes more than 3 seconds to load #a4uexpoOctober 12, 2010 10:08 am via Echofonfi_robertson
Fiona Robertson

@davenaylor kicked off #a4uexpo and recommended using httpfox, showip, and searchstatus as useful firefox pluginsOctober 12, 2010 8:59 am via TweetDeckruudkok
Ruud Kok

faster speed will improve crawl rate (we've seen this in many occasions with our clients!) #a4u1416 #a4uexpoOctober 12, 2010 8:13 am via TweetDeckonetomarket
Onetomarket

Dave Naylor also recommending good META descriptions - now a ranking factor (possibly!) #a4uexpoOctober 12, 2010 8:27 am via TweetDeckgeoffblog
GeoffBlog.com

Utilise Google instant: pick a term you want to target & see what appears rank - sometimes easier and sometimes harder #a4uexpoOctober 12, 2010 11:33 am via webstate_ofsearch
State of Search

Site architecture general rule; keep content no more than 3 clicks from homepage @RichardBaxter #a4uexpoOctober 12, 2010 1:36 pm via Twitter for iPhonekevgibbo
Kevin Gibbons

@davenaylor recommends majestic seo, linkresearchtools and syntryx (if you have the budget for it). #a4u1416 #a4uexpoOctober 12, 2010 8:41 am via TweetDeckmartijnbeijk
martijn beijk

58% of lastminute.com bookings have interaction with multiple media channels #a4uexpoOctober 13, 2010 3:16 pm via Echofonfi_robertson
Fiona Robertson

Affiliates struggle to gain natural links unless they are a brand @patrickaltoft #a4uexpoOctober 13, 2010 3:08 pm via Twitter for iPhonekevgibbo
Kevin Gibbons

Sanjit Atwal: "The average number of fans on a UK company Facebook page is currently around 3500." #a4uExpoOctober 13, 2010 2:02 pm via Seesmic for iPhonerouninmedia
Rounin Media

RT @state_ofsearch: % of top 5 search affiliates who received a Google slap in the past year: 100% according to Tradedoubler #a4uexpo #a4u24October 13, 2010 1:38 pm via TweetDeckmartijnbeijk
martijn beijk

Use Twitter competitions to promote affiliate sites & make sure you reward top customers @michelledewbs #a4uexpoOctober 13, 2010 11:21 am via Twitter for iPhonekevgibbo
Kevin Gibbons

There’s also some great takeaways from both day 1 and day 2, written by GPMD – and I’m sure they’ll be plenty more recap posts once the hangovers have cleared up! :D