[You're getting this note because you subscribed to Seth Godin's blog.]
Merchants of dissatisfaction
Many marketers are able to sell their wares by making us dissatisfied with what we already have.
It's not that far from, "This will make you happy!" to "You're unhappy/ugly/lonely/using obsolete technology, better buy this which will help fix the problem."
In fact, if you chart consumer happiness against advertising spend, I bet you'd find a juicy relationship. If the ads exist to make us unhappy (unless we buy the product, of course), then why is it surprising that we're less happy after we encounter enough ads? Just as the goal of cable news is to make us nervous so we'll tune in for more.
Why we stand for this is a mystery to me. Photo ht.
More Recent Articles
- N-1
- Heroes and mentors
- The book of the year
- Time to get off the brandwagon
- What does 'pro-business' mean?
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe now from "Seth's Blog" or change your subscription or subscribe
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu