joi, 11 noiembrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How Website Owners and Publishers Can Use Foursquare

Posted: 11 Nov 2010 08:01 AM PST

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While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.

I recently took a trip to Disney World in Florida. After checking in at the Orlando Airport, I got a pop up from Rae Hoffman about the expert travel lane. Foursquare’s assumption is that I am more likely to trust information that comes from people I trust and who are my friends. As I traveled around Disney World that week, I got tips from Chris Brogran, Jennifer Laycock and others and, in most cases, I found the info useful, helpful, and interesting.

Foursquare Tips from Orlando

A few weeks later I was traveling through Midway Airport. When I was looking at tips, two of the places that stood out as places to eat were Potbelly’s and Harry Carry’s–both were places I had eaten before and both were good

Foursquare tips from Chicago

If you’re looking to build a website and don’t have any on the ground, first hand expertise, using the tips from Foursquare is an excellent idea…
So as a publisher how can you use this? When you are building a website about a topic you aren’t an expert in or are looking to capture natural language queries for, one of the place you look is Yahoo answers (“how do I do X”, “what’s the best way to do Y” and “Is X doing Y” type of stuff). If you’re looking to build a website and don’t have any on the ground, first hand expertise, using the tips from Foursquare is an excellent idea. For example here’s a list of tips from people who stayed at Disney’s Polynesian Resort. Now you’ll have to do the obvious spam filtering and reality check, but to be honest I haven’t seen a lot that in Foursquare tips, especially tips that have been done by multiple people. For now the social proof seems to be holding.

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How Website Owners and Publishers Can Use Foursquare

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