Michael Gray - Graywolf's SEO Blog

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Create Landing Pages for Expired Information Posted: 23 Nov 2010 08:26 AM PST I’ve discussed what to do when you have products that expire. But what do you do when you have services or information that expires? Is there a way to retain and even monetize that traffic? Let’s say your company used to offer a service like computer security scanning or a real world service like car washes in your parking garage. For whatever reason these services weren’t profitable, and you stopped offering them. If your web pages rank and drive traffic, there’s no reason to give that up. Instead, try putting up a page explaining you no longer offer the service and why. If there’s someone else offering the service, you can be helpful by providing a link or two. If you’re looking to monetize the page, you can try adding some affiliate links or tasteful adsense integration. If you’re looking for an example of this in practice, here’s a page from the Hayden Planetarium in New York about the laser shows they no longer offer. When they redid the planetarium a few years ago, the new ceiling removed the need for a laser projector. Page from Hayden Planetarium about laser shows no longer offered In most cases I would recommend leaving the original URL unless you have a really good reason to move it. If you do move it be sure to issue the proper 301 response code. So what are the takeaways from this post: Look for opportunities to keep traffic for keywords and phrases for services you no longer offer Change the content to let then users know that you no longer offer the service or that the information has expired Look for ways to upsell to a new service on your site, or link to someone who can Look for ways to monetize with affiliate links or adsense Try to keep the URL consistent; if not, issue a 301 redirect photo credit: Ralph Hockens of the new Hayden Planetarium. Related posts: Landing Pages Teleseminar So I listened to a teleseminar today from Kowabunga about... How to Deal with Expired Product or Auction Pages Today’s post is question from Hicham Damahi of beezid.com/ who... WordPress SEO: How to Create Living URL’s If you watched any of the congressional hearings about the... How to Create Duplicate Content on Someone Else's WordPress Blog Recently on this blog I went through the process of... How I Create and Manage A WordPress Website While I do have some issues with WordPress, it is... Advertisers: Text Link Ads - New customers can get $100 in free text links. BOTW.org - Get a premier listing in the internet's oldest directory. Ezilon.com Regional Directory - Check to see if your website is listed! Page1Hosting - Class C IP Hosting starting at $2.99. Directory Journal - List your website in our growing web directory today. Content Customs - Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week Majestic SEO - Competitive back link intellegence for SEO Analysis Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review Need an SEO Audit for your website, look at my SEO Consulting Services KnowEm - Protect your brand, product or company name with a continually growing list of social media sites. Scribe SEO Review find out how to better optimize your wordpress posts. TigerTech - Great Web Hosting service at a great price. This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. Create Landing Pages for Expired Information

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