[You're getting this note because you subscribed to Seth Godin's blog.]
"The answer is simple"
...is always more effective a response than, "well, it's complicated."
One challenge analysts face is that their answers are often a lot more complicated than the simplistic (and wrong) fables that are peddled by those that would mislead and deceive. Same thing is true for many non-profits doing important work.
We're not going to have a lot of luck persuading masses of semi-interested people to seek out and embrace complicated answers, but we can take two steps to lead to better information exchange:
1. Take complicated overall answers and make them simple steps instead. Teach complexity over time, simply.
2. Teach a few people, the committed, to embrace the idea of complexity. That's what a great college education does, for example. That's what makes someone a statesman instead of a demagogue. Embracing complexity is a scarce trait, worth acquiring. But until your customers/voters/employees do, I think the first strategy is essential.
You can't sell complicated to someone who came to you to buy simple.
More Recent Articles
- You will be misunderstood
- The appearance of impropriety
- Where's your platform?
- The Domino Project
- The open road
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe now from "Seth's Blog" or change your subscription, view mailing archives or subscribe
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu