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| Link Building Training - Strategies, Tactics and Tips Posted: 13 Jan 2011 04:33 AM PST Posted by willcritchlow Want to know more about link building? I've got something you might be interested in. For the first time ever, we are running one-day seminars dedicated purely to link building:
At both venues, you will be invited to evening networking drinks. If you want to get exclusive one-on-one time with the expert speakers, we're holding a fancy dinner the night before for very limited numbers. It costs £175 / $200 per head - book early and request your place on the booking form. Many of you have attended a Pro seminar such as the one run by SEOmoz in Seattle (see last year's invitation) or the one run by us in London (see last year's sneak preview). Pro training consistently sells out and the feedback has been phenomenal: Just finished ProSEO 2010 and yet again Distilled and SEOMoz knock it right out of the park - if you are attending any conference in 2011, you've just found the right people to book with. Richard Hannan, Essential Travel An event packed full of experts giving away actionable tips and the results of quality research. Cheaper than events of much lower quality too, bargain. Will O'Hara, Zen Web Solutions Great, focused seminar that other event management teams could learn a lot from. Richard Underwood, Telegraph Media Group [I am getting gradually less shy about shouting about the feedback (98% satisfaction rating!) as increasingly it's others in our organisation deserving credit for this - shout out to Lynsey Little (@lynslittle) for her phenomenal work on London 2010 - she's handling London and NOLA this time around.] The feedback we receive at the end of each seminar make for fascinating reading. Predictably, great speakers get great feedback no matter what they are talking about. Slightly less predictably, any session about link building gets high scores. Let me repeat that. It turns out that our attendees keep telling us they want to know about link building. We carried on for a little while doing what we were doing. Then it struck us(*). What about running a seminar dedicated to link building? OK, so you can say we were a little slow to catch on, but at least we got there, right? The scheduleYou can expect us to cover:
(*) hat-tip Tom - we were sitting at the back of a link building session by Wil Reynolds in Seattle when he turned to me and said "you know what would win the internet?" We push our speakers hard to bring their A games - everything is designed to be actionable, specific and tips-oriented. We don't want hand-wavy generalities - we want real stuff, that you didn't already know, backed by evidence, that you can take away and actually use. There are going to be some more speaker announcements in the coming days, but we already have lined up many of the top-rated speakers from previous events as well as some new faces:
New Orleans - book nowThe New Orleans seminar will be held at The Pan American Conference and Media Center. The conference center is located in downtown NOLA, and is only a short walk from the beautiful French Quarter. I'm personally really looking forward to going to New Orleans after hearing Rand rave about it. I'm assured the party is going to be something special. Book now
London - book nowThe London seminar will be held at the Congress Centre, the same venue that we held Pro 2010. The venue is located in London’s West End, surrounded by many hotels and great restaurants. The linkbuilding training day will be jam-packed but will be followed by networking drinks at a location nearby to the Congress Centre. Book now We will also be announcing more details soon around our plans for a memorial lecture dedicated to Jaamit Durrani and evening fundraiser for his family in conjunction with the guys from OMD. FAQI might come back and add more here, but here are a few:
Just in case all of this wasn't clear. It's all about linkbuilding, you can book now and it's in London and New Orleans:
If you still have any questions, you can email events@distilled.co.uk (or drop them in the comments and I'll do my best to pick them up there). |
| Posted: 12 Jan 2011 10:02 AM PST Posted by Dr. Pete There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:
Digging deeper into the "Too Many On-Page Links" warning, you'll see the message: You should avoid having too many (roughly defined as more than 100) hyperlinks on any given page. A number of people have asked where we came up with 100 as the magic number and whether this is a hard limit or just a suggestion. I'm going to talk a bit about the history, whether that history still applies, and what the potential consequences are of breaking the 100-link barrier. Where Did We Get 100?The 100-link limit actually came from sources within Google and has been restated for years, as recently as a March 2009 post by Matt Cutts, in which he quotes the Google guidelines as saying: Keep the links on a given page to a reasonable number (fewer than 100). The early crawlers capped the amount of data they would process for any given page, due to bandwidth limitations. Ultimately, 100 links was mostly a good rule of thumb for what would fit in a page that met those processing limits. Could You Be Penalized?Before we dig in too deep, I want to make it clear that the 100-link limit has never been a penalty situation. In an August 2007 interview, Rand quotes Matt Cutts as saying: The "keep the number of links to under 100" is in the technical guideline section, not the quality guidelines section. That means we're not going to remove a page if you have 101 or 102 links on the page. Think of this more as a rule of thumb. At the time, it's likely that Google started ignoring links after a certain point, but at worst this kept those post-100 links from passing PageRank. The page itself wasn't going to be de-indexed or penalized. Is 100 Still The Limit?Since Matt's 2009 comment, the Google guidelines page he quotes seems to have dropped the phrase "fewer than 100." Observations from across the SEO community and multiple Google Webmaster Help threads confirm this change. In April 2010, Google engineer John Mu endorsed the following answer: 100 links to a page is a just a suggestion … There are pages out there with more than 100 links, and it isn't an issue. If your page is sufficiently authoritative, Google is going to be interested in the pages that are being recommended by that page. Like many Google "limits," this is probably not a concrete number, and most likely varies with site authority. It's also likely that the number has increased over time, as Google overcomes processing limitations (especially post-Caffeine). So, Does It Still Matter?The short answer is "yes." There's an inescapable reality in SEO that the more links a page has, the less internal PageRank each of those links passes. To quote Matt again from his interview with Rand: At any rate, you're dividing the PageRank of that page between hundreds of links, so each link is only going to pass along a minuscule amount of PageRank anyway. To put it simply, more links equals less PR for each link. The actual math of internal PageRank flow gets complicated fast, but let's look at a couple of very simple examples. Example 1: 3 Level-2 PagesLet's say we have a very basic site with a home-page and three 2nd-tier pages linked from it. I'm going to grossly oversimplify the PR model, but let's say those 3 pages each inherit 1/3 of the PR of the home-page. Let's also assume that Google doesn't allow a page to pass 100% of its own PR – we'll cap the amount at 85% of the original page's PR (we're talking about actual PR in this case, not Toolbar PR). The result would look something like this:
Here, each of the pages inherits roughly 28% (0.85/3) of the original PR of the home-page. Again, I'm oversimplifying a much more complex reality to make a point. Example 2: 150 Level-2 PagesNow, let's expand those 2nd-tier pages and say that the home-page links to 150 internal pages. The diagram and PR values would look something like this:
Split 150 ways, the original 85% of the PR the home-page can pass ends up being less than 0.6% (0.85/150) per page. My graphic may have gotten a little carried away, but it's easy to see how quickly internal PR can become diluted in these situations. What's The Right Number?As with so many complex SEO issues (and I'm considering this purely from an SEO standpoint), there's no one answer. There's a balance between building a site structure that's too deep, creating pages that are many links removed from high-authority pages, and one that's too "flat," creating a situation like the one above. While many SEOs argue in favor of flat architecture, the basic problem is that it treats every link as being equal. Do you really have 150 (or more) pages that all deserve equal treatment from the home-page and that should all carry equal PR? Probably not, and so we try to take a balanced, hierarchical approach, focusing internal PR on the most important pages first. Ultimately, while it may be outdated, the 100-link guideline is still probably a decent rule of thumb for most sites. |
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