Andrew Wise of LinkWheelers Talks About the Panda Update Graywolf's SEO Blog |
| Andrew Wise of LinkWheelers Talks About the Panda Update Posted: 12 Apr 2011 08:09 AM PDT
The following is a sponsored post. For today’s post we’re going to be talking with Andrew Wise of SEOLinkWheelers.com you may remember I spoke with Andrew back in January (see Interview with Andrew Wise of SEOLinkWheelers.com). Today we’re going to be talking about the Panda update, can you tell us what you think where the most important changes from this update? Panda was designed to go after so-called “content farms” that aggregate low-quality content based on the most searched keywords on Google, sites like eHow.com, About.com, etc. This update did a lot to remove the spam farms from the first page of the search results, which is great for quality publishers. Splogs were removed from the index and the majority of spinned content sites lost their rankings which brought (our clients) and other sites higher up in the rankings. What art some strategy changes you think website owners and publishers need to make in a post Panda world? What we found from Panda is sites with duplicate content got killed, but sites with original, editorial or opinion-content did well. Domain age plays a bigger role than ever in rankings, and for the sites that are doing really well, they have unique video content embedded on their pages, Facebook accounts, Twitter accounts, LinkedIn, and pretty much any major social networking built into the site that signal to Google these are sites with “good” content. What are some recommendations you make to clients to get the most out of Panda? For site owners out there looking to capitalize on Panda, definitely take a look at definitely installing a daily/weekly blog for your site. Fresh, new content is more important than ever, and start to work-in Facebook and Twitter feeds into your site. The more links you’re getting from Facebook and Twitter, the better. If you have duplicate content on your site, look to get those pages no-indexed in order to avoid your entire site appearing as a splog (spam blog). For people who where adversely affected and had a rankings/traffic drop, do you think they can come back and what would you recommend? For site owners that took a big hit, the good news is they probably didn’t see a drop in Bing or Yahoo, which gives you a foundation to build. To get your rankings back online, be sure to setup a Google Webmaster Tools account and dig through each segment of your site. Do you have a robots.txt file? If not create one, if you do, use it to no-index parts of your site that may be considered low-quality or duplicate content. Add new content to your site, create your social media profiles and integrate them into the site. Once you’re done, try going to Google and contacting the spam team. Tell them you’ve fixed up your site and want them to reconsider it. Let’s talk about your company and the packages you offer have you made any changes since this update? Panda is arguably the largest algorithm change in the past 10 years. It affected more than 16% of all search queries, so it was essential for us to evaluate and modify our link wheels. What we found is the articles post-Panda needed more length, we previously were writing 200 word unique articles, and after tons of testing we found that 300 word articles got us a best index rate and passed more “link juice”. We experimented with 400 word articles as well but found that by increasing the word count 100, it wasn’t worth the added cost to our clients since 300 words got the same result. Additionally, link wheel Web 2.0 sites have been continually abused by automated software so we reduced the amount of Web 2.0 sites to only those with more strict editorial standards and to those sites which we constantly saw great indexing rates. After introducing our new packages, we are seeing great results for our clients and are continuing to experiment with variations that can continue to improve our service. The new packages are the same price as our old packages, we’ve just increased the quality and reduced the total link count of each package. Lets change gears, when we talked last time about Google looking for other signals and we talked about social services. Since that time Google has launched plus one and Larry Page recently said Google employees bonuses are directly tied to their success on social platforms. Do you think people can still avoid social media and be successful, and what do you recommend to those people who are still on the social sidelines? Social media is here to stay, that’s for sure. I’m not a very social person, so I’m not big on Twitter or Facebook chatting away with folks, but I’ve found a great way to promote our brand as a non-social person. I love to go on Quora.com to answer questions. I’m always looking for intriguing questions about SEO and providing a poignant answer, and for those of you out there who aren’t that social or don’t know how to to Twitter/Facebook, jump on Quora. I guarantee your industry is represented on there and it gives you a chance to promote your company, and increase your knowledge at the same time. Thanks for taking the time to talk to me today Andrew, since you have shared your insight with us today, why don’t you take this opportunity to tell my readers why they should look at your companies services … Michael, thanks again for the opportunity to speak with you on your blog, we saw a HUGE response last time I spoke to you and we offered a 10% discount and we want to offer the same discount for your readers who didn’t have a chance to try our services. Use the coupon code “graywolf2″ to get 10% off your first order from SEOLinkWheelers.com. The preceding has been a sponsored post. Find out more information about sponsored posts.  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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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