Central Perk: Traffic & Trust by Nick Reese Review Graywolf's SEO Blog

luni, 11 aprilie 2011

Traffic & Trust by Nick Reese Review Graywolf's SEO Blog

Posted: 23 Mar 2011 08:06 AM PDT

One of the questions that comes to my inbox fairly regularly is how do you actually build an affiliate website, one that will rank for competitive terms and make you enough money that you can live on? Talk about a big question that I really can’t answer in a single or even multiple emails! Well, if you’re one of those folks, I’ve finally got something to offer you: Nick Reese’s Traffic & Trust ebook.

… there is a section called “blueprint” that helps you go from a blank piece of paper to an actionable list on building a successful, money-making website …

Ok let’s get the hard question out of the way. Nick sent me a free copy of his book and asked whether, if had the time, I would review it. To be honest, I get these requests all the time and, if I don’t know you or know of you, I’m not going to do it. Secondly, if I start someone’s ebook and don’t like it or don’t think it has any value, rather than bash it, my schedule will suddenly become too busy, and I’ll never get to it. However, Traffic and Trust is a book that I think has value. If you apply the principles in it, you will make back the initial investment and more money over the long haul.

The problem with a lot of ebooks is they give you overly generalized advice, sort of a 10,000-feet-up, CEO-style overview. Very few ebooks give you “in the trenches” actionable info that you can use. Now, this isn’t a step by step recipe for how to build a money making website. Quite honestly, I don’t think that’s even possible. But it takes the 10,000-feet-up good advice and helps you break it down into actionable items you can use to make a “to-do” list. In fact, there is a section called “blueprint” that helps you go from a blank piece of paper to an actionable list on building a successful, money-making website. The blueprint section is very specific. You will have to do the work, because there are no “get rich quick” steps, but it’s very do-able even if you have limited to no technical skills.

One of the sections of the book that I think is particularly important is the promotion section. As you may know, over the past year Google has tried to give credit to trusted brand websites. They have even filed patents trying to algorithmically define and identify what is a brand . IMHO two of the most important parts of the algorithm are trust and authority. If you do a good job promoting your website, the links, trust, and authority will flow. In fact if your content is good, and you do a good job promoting it, you won’t have to worry about crazy linking schemes.

There is also a section on tracking. To be honest, this is an area where a lot of people screw up. If you can build your website so you know which pages not only get the most traffic but drive the conversions, you have very powerful information. You want to put most of your effort into the parts of your website that make you money and less effort into the parts that don’t.

The very last part of the book has a list of resources that you can use to help you get from wherever you are to money making website, even if you don’t even have a domain name . It lists everything from registrars and hosting companies to affiliate programs, plugins, and promotion tools. I don’t use everything on his list but I do use a lot of them. Personally, I’m a big fan of Tiger Tech Hosting because they rock. They even monitor my friends’ tweets and provide solutions on the spot. I also use quite a few more plugins than he does–heck, I use more than most people (see WordPress SEO plugins)–but these are personal preferences. I didn’t see anything in his list of recommendations that made me wince.

Who is thus book for? If you’re an SEO veteran, there’s probably not a lot here for you. You might pick up one or two things but that’s it. If you’re a mid-level SEO and you can drive some traffic and sales but want to take it to the next level, there is definitely actionable information here for you. If you’re new and your website isn’t making any money, then you should absolutely get the book. If you put in the work described, there’s no doubt in my mind you will make more money.

Check out Trust and Traffic by Nick Reese.

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