SEOmoz Daily SEO Blog |
| Big Update to the SEOmoz Toolbar for Firefox! Posted: 26 May 2011 08:04 AM PDT Posted by adamf I'm happy to share a bit of good news for all of you Firefox toolbar aficionados--we have just launched the MozBar V2 . This is the biggest update we have made to the toolbar in the past year, and includes a bunch of great new features, big and small. Here's a quick rundown: 1. Enhanced link and keyword highlighting We have always offered the ability to highlight nofollow links, but what about when you want to quickly see all of your followed links, or perhaps see the links that link to external sites? We now offer all of that. We also added the ability to highlight keywords to so you can easily assess the keyword on the page.
2. Ability to create custom search profiles based on search engine, country, and/or region Say, for instance, you have a pizza chain in three cities and you spend a lot of time checking local listings in each. Or, perhaps you're keeping tabs on the search results for the term "SEO" in 5 different countries. This new feature allows you to save up to 10 search engine profiles that you commonly use and quickly open and compare the results for each. Just run a search from your favorite search engine, and the SERP Control Panel will open up on the top right of the page. Select a profile to open that search in a new browser window. Click Add a New Profile to create a new search engine profile, and choose a name can find it easily. 3. CSV Export from your SERP result pages On the same control panel, you also have the ability to export that page of results, along with all of the high-level link data shown in the SERP overlay. 4. IP Location at a glance You will now notice a new button with a flag that shows up in the toolbar as you surf the web. This new toolbar addition shows the country where this site is hosted. Click on the flag to see more details about the location and IP address. If you want to learn more, click on the IP to access WhoIs information. 5. A lot of other improvements to get you the data you want faster
Do You Like Movies? If you want an even clearer picture of what is available in the toolbar, Cyrus has created an all new screencast walking through the top features of the toolbar:
Many thanks to those of you who have shared your suggestions and feedback for toolbar improvements. Without you, most of these features would never have been conceived. If you have more ideas for features you would like to see included in our next update, please visit our feature request forum and let us know what we can do to make the toolbar even better.
P.S. For those of you who prefer Chrome to Firefox, we are just starting work on a big update for Chrome as well. Keep an eye out for it in the coming months.
|
| 4 Facebook Marketing Tactics You Might Not Know About Posted: 25 May 2011 03:25 PM PDT Posted by jennita So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff is a cinch! Well you're right, it all is pretty easy to implement, but what else could you be doing? What other ways can you utilize Facebook (and its 500 million active users) to help market your company? These four tactics we're talking about today aren't all new necessarily, but they're fairly new to me. Which got me thinking, if I didn't know about these (or why they were so great for inbound marketing) how many other people also don't know. I'm not trying to claim that if I don't know about it, no one does, because clearly there are people already using them. But the question is... are you? If not, could or should you be? Let's dig right in and take a look at these four Facebook marketing tactics you might not know about (but now you will). 1. Facebook Insights For Your WebsiteYes, you read that right. Now, I'm sure you have all seen Insights for your fan pages, but did you know that you could get Facebook Insights for your website? This is a great way to get information about content people are sharing from your site, user demographics, likes and other goodies. We recently set this up and were quite surprised at how much data you could get. Here's a quick blurb straight from Facebook: Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user links to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience. First off, it's super easy to set up. Go to http://www.facebook.com/insights/ and click the green "Insights for your Website" button in the upper right hand corner. You'll get a pop up box like the one below, then you just simply add the meta tag inside the <head> tag of your site.
Once you have this in place, the next time you go to the Insights page, you'll not only see your fan pages, but you'll also see your website show up as an option. Below are a couple views of the data Facebook gives you about your site. This view shows the organic shares of our content by days This view shows the demographics on people who have liked our content. WHOA! Additional information:
2. Facebook CommentsI'll be honest here, I was a big skeptical about why anyone would want to use Facebook comments... that is, until I saw it in action. Let me just walk you through my reaction the first time I posted a comment on TechCrunch which now uses Facebook comments. 1. This is cool, it looks like my comment will get posted to Facebook. Hmm, I wonder what that means really?
2. Cool! It means my comment showed up on my wall.
3. But wait... what? It also showed up in my friend's feed! This is what my boss, Jamie saw in his feed:
4. Within minutes, my boss and husband replied to my comment on Facebook. But not only did their replies show up on Facebook, they also showed up in the TechCrunch post. Whoa... imagine the possibilities!
What makes Facebook comments so great:
Additional information:
3. Local Business ListingsIf you're a small business owner or local business, you may have already noticed these random Facebook pages showing up for your company. These are pages automatically created by Facebook. Initially I was pretty annoyed by these, but then realized you could utilize them for your advantage. Let's take a look at an example of a bar in NYC. Run a search for "billy marks west" and you'll see one of these pages in the SERPs Ok so these pages can rank for your branded name, which could help you take over a SERP for your name. The crazy part though, is that Facebook lets anyone (yes... anyone) edit these pages.
Sure it's a little crazy that the edit button is open to everyone, but if you keep it on your radar and remember to check the page often, you can ensure the information doesn't get changed incorrectly. Facebook is trying to get updated information about all types of locations, including cities. For example, when I went to the New York, New York Facebook City page, I got a pop-up asking me to edit it. This page shows 3 of my friends have checked in at the MoMA Which led me to the "community edit" page that asks me to add detail about New York City. Whoa... so I can add information about New York? Again, imagine the possibilities.
Of course, this could also lead to people adding incorrect information, trolling your company and many other negative things. But if you keep your local page up-to-date and keep track of the edits, you have yet another page in your marketing arsenal! Additional Information: Anyone have a good post about this I could link to? :) 4. FacepileI'm going to be honest here, I sometimes just like to yell out "Facepile!" It's just a fun word to say. :) Ok, ok I'll get back on the subject at hand. You may not know the name for it, but I'm sure you've all seen something the image below before, right? Facepile is the plugin that displays photos of your friends (as long as you're logged into Facebook) who like the particular website you're on.
But have you thought about taking this one step further and adding Facepile to a conversion page? Just how much do you think your conversions could increase if users saw their friends smiling faces right before they signed up for or purchased something? Foursquare does a great job of this if you go to one of their location pages not logged in.
I went out looking for other great conversion pages that use Facepile and I ran across the MailChimp sign up page. Sadly there's a big huge "white space" area which could probably benefit from adding this feature. Here's a (horrible) mock-up of what it might look like if they added Facepile to that bare area.
Additional Information:
Now there you have it. Four Facebook marketing tactics you might not know about. For me it's always fun to find these "hidden" gems, especially when there right there staring you in the face. What other tactics do you use that may not be very well known? This post was originally a presentation I did for our meetup in NYC earlier this month. Feel free to check it out on Slideshare: Rand, Rhea Drysdale and Avi Wilensky also spoke that night and you can find their presentations here: Rand - Exploring the New Opportunity in Google's Social Search Features |
.png)
| You are subscribed to email updates from SEOmoz Daily SEO Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Postări
Niciun comentariu:
Trimiteți un comentariu