Robert Sheinbein Talks About LinkWheels Graywolf's SEO Blog |
| Robert Sheinbein Talks About LinkWheels Posted: 27 Jun 2011 07:12 AM PDT
The following is a sponsored post for Linkwheel. For today’s post we’re going to be talking to Robert Sheinbein of LinkWheel.net, Hi Rob for my readers who don’t know you can you tell us a little about yourself and experience in the world of internet marketing. Hi. I’m Robert Sheinbein, and I have a host of websites that deal with various aspects of the internet. Some of my best-known sites are Oilchange.com (which is a premium website design company), ekonline.com, and SEO services like linkwheel.net and madcontent.com. We’re based out of Canada, and have offices in the USA and in India. We have been into the creative side of the internet for quite a while now, and clients have always asked us if we can also help optimize their websites. That is how we got into SEO, and both our SEO sites are leaders in their own niches. SEO is a complex discipline, in your opinion, what are some of the top things that site owners should focus on right now? You’re absolutely right! We have worked with many clients over the last 2 years. Sadly, we see that most of these people don’t have an idea about SEO. They just come up and say ‘If I pay you this much, can you get me onto the first page of Google?’. Their on-site optimization is shabby, and a significant percentage of these websites will never rank. People should understand that a website is an asset. Like any other asset, it should build with time, and the value should enhance. Starting a new website just because it costs just $10 won’t serve a purpose. Site owners should have their home work done right. The exact keywords they want to focus on should be a part of their on-page strategy. Once the site is indexed by search engines with those keywords, whatever else is done off-page will yield results. And people should be very wary of SEO which ‘brings your site to page #1 instantly’!! Once a Google ban comes, like the Google Panda Update, it is effectively the end of the website! It’s also important that anyone involved in SEO stay abreast of current changes, like the recent Panda update. When we spoke initially you mentioned how LinkWheel made some changes to your product can you tell my readers what some of those changes where and why you think they where important. We have been building LinkWheels for several years. LinkWheel.net has been #1 on Google for over 2 years now, and like I said earlier, we worked with thousands of sites. All this while, we have been fine-tuning our offering to get best results for our customers. After the Panda Update, we decided to revamp everything on our site, and we rebuilt our existing packages from the ground up. So compared to three months ago, nothing on our site is the same! We have decided to give extra teeth to our packages, and you will now notice a much more rounded SEO package – with Web 2.0 properties, Article Submissions, Press Releases, Social Bookmarking, Videos, and Backlinks. And we have noticed that the results are much more pronounced now. Like always, we only use unique content written by people in-house, and the Panda update has only vindicated our strategy to stick to unique content. Earlier, people came to us to buy a LinkWheel, and went elsewhere for other SEO services – or they tried to do it themselves. But now, these are inclusive packages targeting all areas of optimization. In the early days of SEO people where concerned with on page tactics, then we moved to off page tactics and link building, where do you think things stand now. Good that you brought this up. I feel the real mistake we all did was to move completely away from on page strategies. When off page really took off a few years ago, everyone quit the on page bandwagon and shifted to sites which got put up in a few hours, and then paid consultants to get them to the top of search engines with off-page strategies. It could be possible to come ahead on search engines, but that result won’t stay – especially after the Panda update. Even if people use WordPress or any other readymade tool to launch their website, they should make sure that they first focus is on-page. If that is done well, the off-page results will be much more pronounced, and will last longer. While search engines may be looking for additional signals, links are always going to be part of the ranking algorithm, what are some link building aspects or tips you think will be effective and have the most influence on increasing rankings. You’re right. Link Building will always remain one of the most integral aspects of SEO. But building links just for the sake of a number isn’t going to cut it any more. Experts already know that just backlinks are not going to work. Sadly, many SEO companies choose to hide that strategy from their customers. Building backlinks on auto pilot will fade out. We’ll go back to the old days once more – where links are created by hand. Either on blogging platforms, or directories, or bookmarking sites, or on blogs as comments. Niche is the ‘in’ thing, and the next big thing will be local search. So backlinks relevant to the niche will be ranked much higher. It is a good trend that we are moving away from quantity to quality. For instance, our Orbit Package comes with about 75 direct links, and is worth much more than several thousand ordinary backlinks. The results are much better, and are almost permanent in nature. Let’s switch gears to social media for a moment, while there’s lots of talk about social media in general the two biggest sites everyone talks about are Twitter and Facebook. How important do you think it is to integrate them into your overall marketing strategy. Social Media has become mana for most of the businesses today. With time, it’ll settle down, and something else will come up Let’s look into the future, what do you think are some things that are on the horizon that will have a big effect on the internet marketing industry and people should be paying attention to? Local Search is going to become big. Online Businesses will see that they will be competing with businesses from the real world – in real time! So gearing up for that should be the way forward for all entities online. The online traffic will get more meaningful. People will start spending higher monies online, and partnerships will pave the way forward. Integration with all kinds of convenience options – including payment gateways, shopping carts, logistics sites, and Social Media is going to decide which sites will make it and which will go out of business. With regard to SEO, several gray practices will get weeded out. The future search position leaders are going to be websites which use genuine white hat practices. So if sites are still stuck with their old SEO consultants who tell them that buying a million backlinks is the way forward, it is time for them to change their SEO provider Thanks for taking the time to answer my questions today, since you’ve been kind enough to spend your time answering them, why don’t you take this opportunity to tell people about your company, and the services you offer It has been a pleasure! I hope your visitors will find this information of some use. And yes, the two pillars of SEO continue to be top quality content, and high quality backlinks. Our websites www.madcontent.com and www.linkwheel.net cater to both those needs respectively. We always work hard to keep our offerings very competitive, and we firmly believe that SEO budgets should not get out of hand! People should spend wisely, and calculate their ROI on SEO spending. Our prices are very good! In addition to that, we have a special offer for visitors of Wolf Howl – pick any package from www.linkwheel.net, and just enter the code ‘20SPECIAL‘ while checking out. That instantly activates a 20% discount! We look forward to helping your visitors get ahead on SERPs. Cheers! The preceding has been a sponsored post. Find out more information about sponsored posts. photo credit: Photospin  Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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