Interview with Robert Sheinbein About Creating Quality Content Graywolf's SEO Blog |
| Interview with Robert Sheinbein About Creating Quality Content Posted: 08 Aug 2011 10:35 AM PDT
The following is a sponsored post for MadContent.com. For those of you who missed the first interview be sure to read Robert Sheinbein Talks About LinkWheels. In today’s Interview we’re going to be talking about content and Panda, and creating quality content for your website. Hi Rob welcome back, one of the obvious things Google wanted to eliminate with the Panda Update was low quality content and content farms. What are some of the changes you think site owners and publishers have to make as far as existing content, and new content on their websites. For me, Google Panda is one of the best things that Google has done! Most Internet users would have experienced trash sites in their search results while searching for a keyword before Panda! Since Panda, there is now a focus on quality. Gone, or almost gone, are the days where you can do tricks to get yourself ranked in Google. There are a few more tricks left but one thing is for sure is that these tricks are short term( 3 months to 18 months) and eventually you will be hit with a Google penalty if you do these tricks. I'm also sure that there is more to Panda than meets the eye. There will be many more updates not just from Google, but from the whole search engine community at large, and that is all good change! So now what are we supposed to do? The first change website owners have to make is to move entirely away from low quality content. Actually, what needs to be done is to re-orient the site to visitors once again, and not just search engines. When there is engaging content on websites, and when the site is updated frequently, search engines automatically notice and will rank them high for the respective keywords. When there is good content, SEO becomes easy too! Google has put out some recommendations for site owners affected by this update and what they should look into changing. One of the things many people in the Internet marketing community recommend is identifying low quality content, and updating or removing it. What do you think are some of the better ways to identify low quality content or content that might be problematic and how do you recommend dealing with it? Site owners will know the source of their content. If they know that they've got spun or other low-quality content (or even worse –copied content), they'd do well to purge it all and start afresh – before the sites get a slap or a ban from Google. This is a better solution than just updating the content by making superficial changes. And it is necessary that there be frequent updates. Nothing works better than a website or a blog with frequent high-quality content updates. You own a website copywriting service MadContent.com can you give my readers a brief overview of the service. When we were speaking offline before this interview I had a few questions. Is this original content written by humans or is just “spun” content? Can I use this content anywhere, like my website or maybe guest posts on other websites? How do you verify the content being created hasn’t been copied from somewhere else? Very valid question! We actually started off by having a small content team for our own internal customers, and that grew into MadContent.com. We value content quality and never stoop down to spinning and rewriting existing content. Our writers are dedicated to the highest standards of quality, and we have a strong code of conduct, which does not allow such practices. So yes, you can order content which you will use directly on your website home page! All our articles pass CopyScape, and we have an internal quality control team which proof checks every article before it reaches the customers. Once we send you the articles we relinquish control over them and will never use the articles again – even as samples to prospective customers. It is this work ethic which has brought us to where we are today and we always keep looking for ways to delight our customers! What types of content do get the most requests for, or do you feel would help site owners and publishers the most? What are some unusual ways people have used your service that site owners might not think of right away? About 50% of orders we get on MadContent.com are for SEO Articles. Since these have a wide range of applications – from usage on third party blogs to article sites, they get ordered the most. Then come articles for Submission to directories – which are longer than the normal SEO articles. Customers have the flexibility of choosing the word count of each set of articles they order with us but we've noticed most people choosing 500-600 word articles for submission. Press Releases come next (which are also 500+ words). Website Content is another regular niche – with customers ordering content which will actually be used on their websites directly. There are several interesting uses people have come up with – product reviews, product descriptions, sales copy, and image / video descriptions keep coming in frequently. We also get description orders for sales sites as well. When I first started using copywriting services and authors, one of the biggest difficulties I had was “spec’ing out” a project, or giving clear instructions on what I wanted as an end result. My problem was I assumed people on the other end of the screen knew what I wanted, without me telling them, once I started giving clearer directions as far as tone and style, and an example or two, the results came a lot closer to my expectations. What are some tips you can share about providing better instructions for people who want to try to use your service? Another fabulous question! You hit the nail on the head when you say that most people do not have an exact idea about what they want. If such an order comes in – where the client gives us vague instructions, we normally send them a mail asking for more details, and in the mail we mention the kind of details we want – like what do they aspire to do with the content, and so on. That helps them get more specific. Also, we are going to make another change on the site to increase our customer support. We are adding a 24/7 Live Chat operator – so that customers can actually chat with one of our people before placing an order. Our sales professionals are trained to ask the right questions, allowing customers to choose the right kind of content and the right keywords. That should help! We have been slowly adding this service to all our sites after we bought the company recently. We have noticed over a 100% increase in sales since we have added the service to our sites. It does take time to train the live chat operators but "wow" the result are amazing. You can learn more about the service at http://www.www.livechatagent.com Let’s pull out the crystal ball, as website owners the best thing we can do is not try to be where Google wants us to be today, but to try and be where Google is going to be in 2-3 years. So what do you think are some forward thinking strategies or tactics people can use as far as creating content that will have the longest life, and be the most effectiveness in Google’s eyes? The first and foremost thing customers need to do is to get their keywords right. A keyword strategy is not something which can be changed every other week! Once the right keywords are in place, content starts. Having content which is in sync with the primary keywords of the website – at a low density of about 2% – is the kind of content which will have longevity. This is the content which will yield best results too. And a content based SEO strategy is best done on a regular basis. Updating content on a regular basis is much better than posting a thousand articles at one go. Also, website owners should make sure that they use tools like RSS, Ping, and Social Media to get people into the content they write. Thanks for taking the time to talk to me today Rob, since you’ve provided some helpful tips and advice, I’ll give you this opportunity to remind everyone about your copywriting service and how it can help them. Thanks MadContent.com is probably the most economical place for quality content today. And most of your readers probably already know that! We specialize in writing original, keyword-rich, and engaging content for all kinds of websites (with the exception of adult, gambling related, and a few other genres). Our flexible order form and quick turnaround ensure that we fit right into your SEO strategy. We are also the backend provider of choice for several large SEO consultants and Web designers. Try out MadContent.com (if you haven't done so already), and we know that you won't look for a content provider ever again. Rob Sheinbein provides many services to website owners. His full list of services can be found by visiting http://www.ezd.com The preceding has been a sponsored post. Find out more information about sponsored posts. photo credit: Photospin  Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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