A Framework for Site Reviews (with Examples) |
| A Framework for Site Reviews (with Examples) Posted: 27 Oct 2011 04:27 AM PDT Posted by randfish Over the past decade, I've been part of many reviews of websites, both in-person, as a consultant (prior to 2009) and at many events. I've found that much of the time, the reviews themselves lack structure (particularly those that happen "on the fly" during a conference panel or informal sit-down). Thankfully, during my recent face-off with Distilled's Will Critchlow in London, I had an excuse to noodle on that and work up some ideas. The Searchlove conference had a unique concept for our classic presentation battle. We were each given three websites to review around 12:30pm and had to give 30 minute presentations using slide decks 4 hours later. My will to win and avenge my depressing loss at Mozcon Seattle was stronger than my jetlag, and I gave the following presentation: A Methodology for Site Reviews View more presentations from Rand Fishkin The point isn't that I won (or that Will now owes me a very fancy dinner next time I'm in London) :-) It's that I think this framework can function reasonably well for many marketers in need of an expedient methodology to evaluate a site's strengths, weaknesses, opportunities and risks. The deck above uses:Broad Questions about the Website
User Experience Issues
Content Issues
SEO Issues
Social Issues
This framework is, obviously, just one way to think about how to review a site, but I think it may be valuable to others in the field and thus, wanted to share. I'd also love to hear feedback and suggestions for how to improve. After all, I need to take on Will again in New York this coming week. p.s. Distilled tells me there's still some tickets available for that show, so if you're around NYC, you should come see if I can win two in a row :-) |
| Posted: 26 Oct 2011 04:14 PM PDT Posted by randfish This year's MozCon was, undoubtedly, the best event we've ever put on. The 500 attendees had some incredibly kind things to say about the event, perhaps the most remarkable of which is captured below in some of the charts I've extracted from a survey we ran to attendees. As many who attend professional events in the SEO/online marketing world know, finding expert-level content is a huge challenge. We work tremendously hard to make sure MozCon provides a uniquely high level of material from every speaker and you can see that reflected below:
Given the high level of folks who come to MozCon, the feedback above was incredibly flattering. Of course, we'll be working even harder next year to make sure that little blue slice shrivels away entirely :-) The next chart from SurveyMonkey shows whether those who attended would be likely to recommend the show to others:
And again, I'm pretty excited by the results. 62% of those who responded said they'd give it a 10/10 when talking to others. Not too shabby! Thus, I'm very excited to announce the 2011 MozCon Video Bundle. This year, rather than old-school, 1990's technology, we're trying something new and giving you the ability to stream the videos online and download them to your mobile devices. Pretty sweet, right? The Powerpoint slide decks are also included with the video bundle, so you can follow along and grab the URLs that speakers reference in their presentations. We’re also doing something a little nuts: if you buy the bundle before November 30th you'll get all of the videos from MozCon 2010* and Distilled's SearchLove 2010* (that’s an extra 42 videos) for free! What's in the 2011 MozCon Video Bundle?Included in the price ($299 for PRO members or $399 for non-PRO members) you’ll get:
26 videos of our best presentations yetMozCon 2011 was our 6th annual event, and I can honestly say, it was our best event yet. We had three days chock full of astounding presentations plus an awesome lineup of speakers. When you purchase the bundle, you’ll get videos and the PowerPoint slide-decks for all 26 of the presentations. Essentially, it will be as if you were there... except without the ice cream breaks.
Watch the videos online in high definitionThis year, we've tossed out the DVDs (well, OK, not actually tossed them; more like, just didn't make them) and put the videos online. Once you purchase the bundle, you’ll have immediate access to watch all of the videos in high definition.
And download the videos for offline viewing...
You can also download any of the videos and watch them on an iPhone, iPad, or Android device giving you the ability to watch your videos wherever you want. This is perfect for a long plane ride or when you’re commuting to work (or relaxing in the living room furniture of your choice).
For a limited time... get an extra 42 videos from our 2010 events for freeWe’re so excited about this year’s video bundle that we’re doing something special. For anyone who purchases the bundle before November 30th, we’ll include online videos from MozCon* 2010 in Seattle and Distilled's SearchLove* 2010 London. In all, that’s an extra 42 videos (26 hours of content) included absolutely free! What people said about MozCon 2011MozCon is the best online marketing conference I have ever attended. The content is well-rounded and advanced. Bekka Palmer Senior SEO Strategist Thunder SEO Great presentations by expert speakers delivering up-to-date, actionable content in not just SEO, but also conversion rate optimization, Facebook and paid marketing, viral content design, and a host of other topics. I came away inspired to 'make the web better' by delivering even more SEO awesomeness to my clients. Steve Ovens Director of SEO Digital Media Strategy Pty Ltd I've been passionately involved in SEO/SEM for nearly a decade, and I can honestly say that MozCon was the most educational 3 days that I've ever experienced in that amount of time. There was a wealth of tangible information and insight that I'm going to be able to utilize in all aspects of SEO. MozCon was simply inspiring. Greg Bebezas SEM Specialist OpenText Corporation MozCon was all that I could have hoped for. I learned what we really needed to know to be successful at SEO, including the nitty-gritty techniques that you just don't get at other conferences. MozCon is where it's at. Nils Rasmusson Web/Graphic Designer Beijer Electronics, Inc.
* p.s. Prior to 2011, we called these events "PRO SEO Training" but have since learned a little about branding :-) SEOmoz's annual conference is now "MozCon" and Distilled's is "SearchLove," which BTW, you can still buy tickets for next week in NYC if you'd like to join us in person. |
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