Interview With Sunita Biddu of SEO-Peace.com Graywolf's SEO Blog |
| Interview With Sunita Biddu of SEO-Peace.com Posted: 24 Oct 2011 10:46 AM PDT
The following is a sponsored post for SEO Peace. For today's post we're going to be talking to Sunita Biddu of SEO Peace , Hi Sunita for my readers who don't know you can you tell us a little about yourself and your company. Glad to be talking to you, Michael. Back in 2003 when I finished my post graduation with Biotechnology, I wasn't even closer to the thoughts of this SEO industry. I worked as a Bioinformatics Lecturer for a few months and one fine day, I got to know about copywriting while surfing online. Before that, Internet was meant only for chatting and making friends to me. Once I got into copywriting and SEO with a staff of 3 writers, I never wanted to look back. Today SEO-Peace.com is backed up with a team of 50+ competent inhouse employees. I plan the campaigns but the credit goes to my dedicated staff that executes those campaigns to deliver results and gains credibility from our clientele. Today, from unique article marketing to building authority web 2.0 pages, we handle almost all conventional to advance link building methods to make a link profile as powerful and diversified as possible. SEO and internet marketing has experienced some dramatic changes this year, what do you feel are some of the most important things that site looking to rank should focus on The fun of SEO is that it is ever-changing but the fundamental rules stay same. To outrank its competitors, a site should focus on 3 most important things: First and foremost; relevant and conceptually unique content that offers value to its visitors. Google is implementing regular updates and changes to enhance the search results and weed out spam sites with redundant, low value and keyword stuffed text. The site content must be written primarily for audience, not for search engines. Publishing fresh & unique content on regular basis on-site helps with an extra edge. Remember, if you target your audience properly, you already targeted the search engines. Another important factor for a powerful link profile is to achieve links using as many diverse methods and root domains as possible in a steady manner. Both, over on-page optimization and aggressive off-page SEO may raise red flags. If you're working with a genuine SEO company or consultant, they will only employ diverse link building techniques to claim a stronger foothold in all major search engines while staying abreast of all upcoming changes and adapt to avoid any traffic loss. These days, I often see the forums full of dirt cheap offers like 2000 links for $39 and buyers fall prey to the number of links without considering the quality at times. They tend to go hand in hand with their regular SEO professionals and such cheap offers. When things collapse, they've nothing to do but lose and regret. Third and final focus is to go with trends; using social media. A strong SEO campaign complemented with social media works as an insurance to gain authority. Your become a brand, you engage with your audience, you get to know better what they want. No matter it is Facebook, Twitter or Google Plus, you get full benefit of social media in SEO as well as ensuring direct traffic to your site. If all goes fair, the site has lesser to no chances of getting affected irrespective of any changes in algos. A lot of times companies miss the easy things, or get the easy stuff wrong, what are some basics that you see a lot of websites don’t get right? Right choice of keywords is one of the easy and initial things that go wrong with many companies. Even if the client has a ready list of keywords, a professional SEO company should cross check the profitability of those keywords. Client and you'll end up feeling upset if you rank for non-profitable keywords and get traffic like peanuts. Second thing; many companies miss the beauty of on-page optimization in SEO. A good on-page work solves half of the SEO stuff. Many people jump straight to the link building without bothering the basic and easy things about on-page that may help them get ultra quick results. With a good onpage work, we have brought many sites to page 1 for many keywords within as quickly as 30-40 days for a decent competition. Another easy stuff that people miss is the use of anchor text diversity and pace of link building. Working under assumption that building hundreds of quick links to few keywords would get them on top 3s, may get a site either penalized or filtered for spamming. Some easy notes and a little care may help your time, money and effort deliver the expected results. For small and mid size organizations, it’s important to learn to use their time correctly, when do you think they should outsource? It's not just time but money as well that they need to learn to utilize in the right direction to ensure higher returns. Looking at SEO getting diverse everyday and the need of uniqueness in your brand, the organizations should outsource only when
What are the services that people come to you to help them with the most One of our best sellers is contextual blogpost service that ranges from mixed PR, general, niche to high PR blogs. Most of the clients try us out with smaller service packages and 85% of them sign up for full service SEO packages on monthly basis looking at good results they get. Monthly special discounted offers are something our regular clients wait for. We're good at updating our inventory with latest link building methods and this makes our clients keep an eye on what's new with us. Apart from that, our lowcost SEO packages are getting very popular. If you could offer some advice for people who decide to outsource, what would that be If one decides to outsource, they can take care of few things to get best returns
Let's switch gears and look into the future, what do you think are some things that are on the horizon that will have a big effect on the internet marketing industry and people should be paying attention to? This is the time to know your potential audience, engage with them on social media, and optimize the website content for better user experience. At the same time, I know that not every niche gets good response on social media. To help sort such niches, the best way is to follow quality link building and get people write about you. And to meet search engines' quality standards, there should be original text, optimized images, cleaner coding, accurate title tags, no broken links and a relevant backlink profile (as much as possible). Just a last pointer to this answer, I'd recommend targeting all major search engines, to get traffic from every possible way. Thanks for taking the time to answer my questions today, since you've been kind enough to spend your time answering them, why don't you take this opportunity to tell people about your company, and the services you offer. I won't say we've the lowest pricing in industry but we definitely have the result-oriented services with genuine pricetags. Though social media marketing is still under testing and experimenting phase, we've created some good facebook pages, for clients to attract good fan base and audience. Because you've been kind enough to share my thoughts and company details on your blog, SEO Peace team would be more than happy to offer a sweet 10% discount to your readers. They just need to add this coupon (wolfmichael10c) on checkout. I hope that'd be a good return gift to your site audience from my end ? For any questions, I am famous for a prompt response at sunita@contentaxis.com or skype me (contentaxis) anytime for a discussion. The preceding has been a sponsored post. Find out more information about sponsored posts. photo credit: Shutterstock/Jose Gil  Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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