joi, 20 octombrie 2011

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Top 65 Takeaways from A4UExpo London 2011

Posted: 19 Oct 2011 09:40 AM PDT

Having attended and presented at A4UExpo this year, I thought I’d write a recap on the top tweets, takeaways and presentations – in no particular order:

#A4US2 opportunity = search vol * max CTR * conversion rate * Rev per sale #boom
@APSG
Amrit Gill

Brand-name IBLs must outnumber keyword IBLs! Getting this wrong is the greatest red flag for Google. (via @ @ #a4uS2)
@rouninmedia
Rounin Media

Superaffiliate SEO is more about ranking #1 for all of your top keyphrases, not conversions @ #a4uexpo #a4us2
@kevgibbo
Kevin Gibbons

No point working on 50.keywords at a time unless you have the resource. #a4us2
@danielbianchini
Daniel Bianchini

Rotate press release & article syndication submission sites every couple of months to mix things up @ #a4uexpo #a4us2
@kevgibbo
Kevin Gibbons

What links do you need? Volume, authority, velocity, and anchor /by @ #a4uexpo
@ruudkok
Ruud Kok


It doesn't matter whether you use html5 or not to google. #a4ub5
@danielbianchini
Daniel Bianchini

Make sure you provide links to both mobile + desktop versions of the website to allow the user to switch. #a4ub5
@danielbianchini
Daniel Bianchini

pagespeed mentioned by webmaster trends analyst as one of things to worry about #a4uexpo #a4ub5
@martijnbeijk
martijn beijk

Don't use Google's Panda Questions as a simple checklist - but as a guide to the mindset behind the algo (via @ @ #a4uB5)
@rouninmedia
Rounin Media


Takeaways, Sims, Entertainment & Group Buying are top purchase sectors on mobile on @ #a4uexpo #a4ub4
@fi_robertson
Fiona Robertson

Interesting to see lost mobile opportunities by not having a mobile optimised site and or tracking behind it #A4ub4
@HelenMarie21
HelenMarie21

17% of mobile users downloaded a voucher code in q1 2011; 32% wouldn't have bought without voucher (Nielson) #a4uexpo #a4ub4
@fi_robertson
Fiona Robertson

Sky Affiliates lose out on 7% of sales but are helped 19% of the time #A4UB3
@RachaelS0201
Rachael Spowart

"10% of customers directly influence the purchasing decisions of the remaining 90%" a Gartner stat via #A4UB2
@AndrewGirdwood
Andrew Girdwood

Google says: "Make pages primarily for users" MacDonald (@) says: "Absolute rubbish!" #a4uB10 @
@rouninmedia
Rounin Media

Take search learnings on seasonality, conversion time etc & apply to social media targeting #a4uexpo #a4ub2
@fi_robertson
Fiona Robertson

"If you talked to people the way advertising talked to people, they'd punch you in the face" #a4uexpo #a4us10
@JuliaStent
Julia Stent

Google; "14% of travel searches in the UK are mobile" #a4us9
@AndrewGirdwood
Andrew Girdwood

Google; "Only 17% of the top 500 retailers in the UK have mobile optimised websites." #a4us9
@AndrewGirdwood
Andrew Girdwood

Don't think about actual link prospects, but about the themes of those sites /by @ #a4us8
@ruudkok
Ruud Kok

A lovely tool for pulling in APIs and datasets for a given niche via @ http://t.co/yrYWKc7A #a4us8 #mashup #brainstorm
@TomAnthonySEO
Tom Anthony

This, this & thrice this RT @: "Email newsletters are awesome; Google can't see them" @ #a4us7 #a4uexpo
@rhyswynne
Rhys Wynne

Increase exposure by signing up as a topic-expert "Source" at http://t.co/7MZOIcyq (@) (via @ @ #a4uS4)
@rouninmedia
Rounin Media

StateofSearch: SEO Tactics to tame the Panda – #A4U http://t.co/lTdPoISe
@state_ofsearch
State of Search

. @: "you should invest in all online channels (PPC, social, PR, etc) for optimal success in SEO." #a4uexpo
@ruudkok
Ruud Kok

Take search learnings on seasonality, conversion time etc & apply to social media targeting #a4uexpo #a4ub2
@fi_robertson
Fiona Robertson

“@: @ http://t.co/JFr9E1oH is URL for TouchGraph if you want to share it :)” <- great for understanding your social graph
@a4uexpo
a4uexpo Conference

"Engagement on Facebook brands' walls is down 22%" #a4uexpo FB session quote
@geoffblog
GeoffBlog.com

Note to self: check out Google "related:domain.com" search and also backlins.in site (from @ presentation #a4uexpo)
@geoffblog
GeoffBlog.com

Martjin just mentioned Httpfox plugin http://t.co/rha25oTC in Internet Sleuthing presentation #a4uexpo
@geoffblog
GeoffBlog.com

Customer rewards don't need to cost a lot of money - simple common sense but worth remembering! #a4uexpo #a4ub2
@fi_robertson
Fiona Robertson

Search Optimisation Q&A with Dave Naylor (a4uexpo Live Blogging) http://t.co/8BDhiFVj

Post Panda: Affiliates Guide to Surviving Google (a4uexpo Live Blogging) http://t.co/5e6hbsug

Consider setting up a Limited Company & a Virtual Business Address to give your affiliate setup credibility. (via @ @ #a4uS4)
@rouninmedia
Rounin Media

Don't just write content for your own blog! Write for other authority sites in your niche too. (via @ @ #a4uS4)
@rouninmedia
Rounin Media

In answer to #a4us4 questions - from Google's @ HTML5 doesn't have a negative impact to SEO & don't cloak affiliate links!
@kevgibbo
Kevin Gibbons

if all your team left today and applied for thief jobs again, who would you employ? #A4US3 #a4uexpo
@LinkShareUKBlog
LinkShareUKBlog

Focus on highly converting keywords #a4uexpo #A4US4
@fuzzone
Kunle Campbell

...some other names mentioned: Copify.com, ProBlogger Jobs board, Google Trusted Stores, myblogguest.com #a4uexpo
@geoffblog
GeoffBlog.com

Some more names mentioned at #a4uexpo: Toluna, 99Designs, oDesk & CodeMyConcept - hope that's useful if you've not heard of them
@geoffblog
GeoffBlog.com

Encouragement to participate should be integral to a site #a4ut10
@fi_robertson
Fiona Robertson


If you want to win, make sure you set the rules - great £20 auction example from @ #a4uexpo
@kevgibbo
Kevin Gibbons

Be careful when building 500+ links per month, likely to trigger Google manual review! @ #a4us2 #a4uexpo
@kevgibbo
Kevin Gibbons

#a4uexpo 5 Tricks Our Minds Play On Us – And how to take advantage of them... http://t.co/iVpXOJHq #a4us1 deck for those you who missed it
@kelvinnewman
kelvin newman

Superaffiliate SEO is more about ranking #1 for all of your top keyphrases, not conversions @ #a4uexpo #a4us2
@kevgibbo
Kevin Gibbons

RT @ @ saying you should buy the book 'Good to Great' by Jim Collins in the #a4us session #a4uexpo
@kevgibbo
Kevin Gibbons

Superaffiliate marketing team: content writers, SEO, PPC, CRO, designers & developers - they don't rank by accident! @ #a4uexpo
@kevgibbo
Kevin Gibbons

Ideal inhouse SEO team structure - head of search, strategists, link building, content writers & agency @ #a4uexpo
@kevgibbo
Kevin Gibbons

Where do Sky's online sales come from? 14% from affiliates, 17% from display and 40% from PPC. #a4ub3
@AndrewGirdwood
Andrew Girdwood

StateofSearch: Essential Paid Search Tools from Excel to Automation – #A4UExpo http://t.co/Rvj8AgAl
@state_ofsearch
State of Search

Other tools mentioned: mergewords, ubbersuggest and Alchemy for Excel http://t.co/U3jaIHez #a4uexpo
@geoffblog
GeoffBlog.com

Google recommending use of rel=alternate hreflang for cross-country specific SEO http://t.co/1uUwKKCV @ #a4uexpo
@kevgibbo
Kevin Gibbons

Google doesn't hate affiliates, but your website has to add value to our users #panda #a4uexpo
@kieronhughes
Kieron Hughes

Google guys again recommending these 23 questions http://t.co/b78Kyw8x to establish if you're providing quality content #a4uexpo
@geoffblog
GeoffBlog.com

Google recommending splitting up sitemaps for large sites @ @ @ #a4uexpo
@kevgibbo
Kevin Gibbons

beware of server/firewall setups using throttling mechanisms #pagespeed #a4ub5
@martijnbeijk
martijn beijk

I've figured out how Google will actually get us to use Google+ - only good way to get a response from webspam team :) #A4U
@SamuelCrocker
Samuel Crocker

Martjin just mentioned Httpfox plugin http://t.co/rha25oTC in Internet Sleuthing presentation #a4uexpo
@geoffblog
GeoffBlog.com

My @ slides from #a4us8 are now live: http://t.co/fsn3K6uJ hopefully now without the auto-advance :)
@SamuelCrocker
Samuel Crocker

Another idea: check the conversion rate between mobile operators (Vodafone, Orange, etc.) and consider tweaking PPC spend #a4uexpo
@geoffblog
GeoffBlog.com

...also optimise PPC by looking at sales by time of day between desktop, tablet and mobile users #a4uexpo
@geoffblog
GeoffBlog.com

So what were your key takeaways from the conference?

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  1. Post Panda: Affiliates Guide to Surviving Google – a4uexpo London 2011
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  3. Natural Link Building Presentation at a4uexpo Europe 2011

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