Marketing to narcissists
The self-absorbed are always in the market for a louder microphone and a shinier mirror.
They also have trouble distinguishing between interested and interesting. It turns out that the best way to appear interesting to someone who cares a lot about himself is to be interested.
And if you don't see that, if you're not so interested in what others are thinking about, it might be because the best way to market to you is to offer you a shinier mirror and a louder microphone...
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