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| 28 Top Takeaway Tweets From SAScon Mini 2011 Posted: 28 Nov 2011 05:46 AM PST Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester. This is a great conference, with the main SAScon event taking place in May – and to cover main tips and takeaways from this I’ve listed the top 28 tweets: "@karate_barbie: #sascon social: like link building - look for authority not quantity"  @seobelle Sadie Sherran #sascon biggest mistake people make when split testing is not making bold changes  @rhyswynne Rhys Wynne Only way to test conversion process = signup/order products! eg @karlblanks testing dating site & weightwatchers #sascon  @kevgibbo Kevin Gibbons There was a quote "50% of ecommerce users are logged into Facebook" made at #SAScon by, I think, @badams. Where did this number come from?  @PG_Martin Paul Martin "Everybody clicks on the shopping results so get a feed." Too right! @badams #Sascon  @Justhipper Justhipper Do NOT leave customers with a thank u page. Push them further. #sascon  @ChelseaBlacker Chelsea Blacker Address objections like xplaining "we hav no phone number to keep costs low and deliver u mega cheap prices" #sascon @ChelseaBlacker Chelsea Blacker #sascon get your hands on clients tv & radio advert schedule. Time it with your SEO for optimum results.  @karate_barbie Tracey Drain At #SAScon we were told by @majesticseo's @dixon_jones to only use the fresh index when collecting backlink data since it's up2date&accurate @ChelseaBlacker Chelsea Blacker 90% of all media consumed starts with search - it is the key to everything says @citizenrobert PR people you need to come to #sascon #prcanc  @nickywake Nicky Wake @danbarker's @econsultancy article: How to steal some 'not provided' data back from Google http://t.co/BRTCCvZU #SAScon  @joannahalton Joanna Halton SSL panel: "There are so many metrics to measure SEO success, not just keywords," says Chelsea Blacker #sascon  @pushonltd PushON The room believe: SSL search is here to stay and the (not provided) percentage is expected to grow. #SASCON  @latitudexpress Latitude Express Contracts based on the growth of organic non-branded traffic - massive changes in the way we get paid. But not in the way we do work #SAScon @joannahalton Joanna Halton . @kevgibbo says although (not provided) is big in tech industry, in other industries it is a lot smaller #sascon @rhyswynne Rhys Wynne For those who were at the event, what were your favourite bits? © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 28 Top Takeaway Tweets From SAScon Mini 2011 Related posts:
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| Why you can’t afford to ignore mobile advertising Posted: 28 Nov 2011 05:09 AM PST For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it's becoming obvious to even the most cautious of marketers that mobile is finally an effective platform. A mobile phone is no longer simply a portable version of a landline. For a vast number of people it's a way of sending pictures, streaming video, storing music, browsing the web and reading the news. That's why more marketers than ever before are trying to harness handsets as an advertising platform. Here's why your company should be among them.
The smartphone marketing is still growing Advertising through apps is effective Marketers will be particularly interested to hear that one in four respondents said they had made a purchase after clicking on a mobile ad. Unfortunately, the GetJar survey wasn't without flaws. Most iPhone users won't be able to access non-Apple app stores, meaning that they will have been heavily underrepresented in the survey. Another interesting app statistic comes from the recently published comScore 2010 Mobile Year in Review, which you can download for free. It found that by December last year, only 37% of those who had downloaded a game app had paid for it, down 17% on the previous year. According to comScore, this development shows that the value of a mobile app is not necessarily in the sale of it, but in the potential advertising revenue that can be generated. But mobile does remain a challenging environment But as more people use their phones to get price and product information, it's never been more important to capture their business through their handsets. There's a real chance that your in-store customers will use their mobile phones to inform their decisions and even to make their purchases. In its review, comScore urged: "Multi-channel retailers need to carefully assess the buying activity of their in-store customers and devise strategies to ensure that they maintain their loyalty if these customers shift some of their buying requirements from offline to online as a result of the use of mobile devices." Move into mobile now *Image by Yutaka Tsutano on Flickr. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why you can't afford to ignore mobile advertising Related posts:
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