Preparing for the breakthrough/calamity
That's what we spend most of our time doing. The breakthrough speech that will change everything, or the giant insight that opens every door. We fret about the apocalyptic ending, the big crash, the slam climax as well.
Of course, it almost never happens that way.
Products and services succeed one person at a time, as the word slowly spreads. Customers defect one person at a time, as hearts are broken and people are disappointed. Doors open, sure, but not all at once. One at a time.
One at a time is a little anticlimactic and difficult to get in a froth over, but one at a time is how we win and how we lose.
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