The unreasonable customer
There are a few reasons to tolerate the customer who makes unreasonable demands:
- You promised you would
- She helps you raise your game
- Her word of mouth is very powerful
- The cost of frequently figuring out which customers to fire is too high compared to the cost of putting up with everyone
It's probably worth firing a customer if:
- He willfully corrupts your systems at a cost to other customers
- Your employees are prevented from doing their best work in the long run
- His word of mouth can't be changed or doesn't matter
- He distracts you from delighting customers that are reasonable
In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.
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