Central Perk: A Visual Guide to Rich Snippets

miercuri, 14 martie 2012

A Visual Guide to Rich Snippets

Posted: 13 Mar 2012 01:57 PM PDT

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.

A few benefits of rich snippets include:

1) Drawing a user's attention to your relevant result.

2) Providing instant information as related to their query.

3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.

For companies leveraging content strategies, there's an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. For instance, a "know" based query (informational search) that displays an author with a photo, name, and a link other articles they've written creates a feeling of trust and authority. It can also encourage them to click-through and read other articles they're written, essentially making that author a new resource.

As another example, "do" based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process.

In order to consolidate and decode some of the information you need to sift through when learning about rich snippets, we've created this visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.

Enjoy! Some food for thought: How do you see rich snippets evolving in the future?

Rich Snippets Guide

Feel free to display this Infographic on your site. Just please use the code below. Thanks!

<a href="http://www.seomoz.org/blog/a-visual-guide-to-rich-snippets"><img src="http://static.seomoz.org/user_files/blog_imges/Rich-Snippets-Guide.png" alt="Guide to Rich Snippets by BlueGlass Interactive on SEOmoz" /></a><br /><a href="http://www.seomoz.org/blog/a-visual-guide-to-rich-snippets">Visual Guide to Rich Snippets on SEOmoz</a> created by <a href="http://www.blueglass.com">BlueGlass Interactive</a>.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!