Seth's Blog : Low prices

Low prices

It might be that low prices are the final refuge of the marketer who has run out of ideas and is left with nothing but a commodity.

Or it might be that organizing your business around lowering prices through efficiency, mass scale and smart choices is a powerful way to grow.

My guess is that both are true, but you better be really sure about which one you're choosing. Hint: doing the second one successfully is really quite difficult, so if all you're doing is writing a lower number on the pricetags, you're probably playing the first game.

• Email to a friend •

More Recent Articles

• Your dent
• The story of money is not a straight line
• Some reading without charge (worth way more than it costs)
• Do you have a people strategy?
• Don't expect applause

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe from "Seth's Blog." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

---

---

Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498