Pest control
Your doctor now spends more of her time doing more non-medical tasks than ever before. Dealing with insurance companies, lawsuits, other doctors, partners and yes, marketing. My doctor's office probably has a special button on the phone system for each of these (okay, not lawyers, but you get the idea).
Just about all of us face the same thing when we engage with the world. The world wants to engage back!
Every interaction leads to a response, maybe three. Every marketing effort leads to the expectation that there will be other efforts. The next thing you know, there's no time left to actually get work done.
That's not news to you. What might be surprising is the logical conclusion:
A big part of doing your work is defending your time and your attention so you can do your work.
No one is going to do it for you and it's not easy or fun. It's work. But worth it.
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