AdSense Newsletter - July 2012

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July 2012 Publisher ID ca-pub-1492172262972996 Dear publisher, In this last newsletter edition before the summer we have a packed list of updates and suggestions to help you bridge the break until the next issue in September. Our Tip of the Month for July explains how you can boost your revenue by placing ads where users can easily see them. You'll also find information about: Using data to determine your mobile strategy Learning from other publishers – A message from Dave Taylor Leveraging the new step-by-step guide to DFP Small Business Broadcasting live with Google+ Hangouts on Air Managing ads with the Google Publisher Toolbar Knowing the trends in the online display ads business Managing multiple users in your account Enjoy your summer and thanks for your continued partnership with Google AdSense. Sophie The Google AdSense Team Tip of the Month Overcome user ad-blindness with better ad placements  A general principle for ad placements says that you should place your ad units high up on the page so your users will see them easily. However, ad units placed at the absolute top of the page (before any content) tend to suffer from user ad-blindness and on average show a 61% lower CTR than ads below the header and closer to the content.  If you have an ad unit at the very top of the page, you should test whether moving the ad unit closer to the rest of your content, yet still above the fold, improves the ad performance.   Improve ad placements   If you’re experimenting with placing an ad below the header, you can use this handy tool to check whether your ads are still appearing above the fold. Updates Launching the new step-by-step guide to DFP Small Business If you're looking into monetizing your site with AdSense alongside other ad networks or direct advertisers, DFP Small Business is Google's free, hosted ad serving solution to help manage all of your ads. We've recently launched DFP Academy, a step-by-step guide to getting started with ad serving.   Join DFP Academy   Broadcast live with Google+ Hangouts on Air  Want to host a live video broadcast and connect with your users in a new way? Google+ Hangouts on Air enable you to do just that - whether you want to teach a class, discuss a topic with active readers, or just share your content live in front of a global audience. Users can tune into your live stream from your Google+ page, your YouTube channel, and your site. Learn more about Hangouts on Air, and get started with hosting your own. Save time with the Google Publisher Toolbar The Google Publisher Toolbar is a new Chrome extension that allows you to view your performance data, drill down into ad unit statistics, and block ads by creative or URL - all while viewing your site in Chrome. Once you've installed the toolbar, you'll be able to see a snapshot of your account performance via a widget in the corner of your browser window. You can also enable ad overlays  directly on your page to block ads or to view more information about specific ad units. To get started with the Publisher Toolbar, just follow the instructions in our Help Center. Check what's trending in the online display ads business One of the ways we support our publishers is by giving access to new sources of knowledge that enables them to make the most from display advertising. We therefore recently introduced the "Display Business Trends: Publisher Edition" which shows you the top site verticals in the AdSense network in terms of monetized impressions and allows you to compare CPMs across ad sizes, countries, and verticals. Manage access to your AdSense account for multiple users  In response to the most highly-requested feature that we've heard publishers ask for, it's now possible to invite new users to access an AdSense account. With this new feature, you'll be able to give colleagues or partners access to your account, but with certain restrictions around the information that they can see and edit. For more information about getting started, visit our Help Center. Was this newsletter helpful? Share your feedback with us. Mobile Ads "Our Mobile Planet" research now with 2012 data As smartphones grow in number and importance, finding good data to understand mobile consumer behavior is essential. "Our Mobile Planet"  provides free access to unique data for a total of 40 countries in 22 languages and has relaunched with an improved look and feel and updated 2012 data. For more information on this update visit our Google Mobile Ads Blog. We also encourage you to sign up for our "Mobile team" hangout* on August 16 during which we'll discuss the top tips for creating a mobile site.  If you already have a mobile app and are interested in learning more about app monetization strategies, please sign up for the webinar* "Build a business not an app" on August 15. * Both events will be held in English. Publisher Story Learning from other publishers – A message from Dave Taylor Those of you who follow our Inside AdSense Blog regularly may have already heard of Dave Taylor. He's been an AdSense publisher for many years and – with his experience in all things online – he's a great source of knowledge for fellow webmasters and publishers. Take a look at the guest post from Dave which we recently featured on our blog, where he discusses how publishers can balance ads and content on their websites. More about AdSense: Inside AdSense Blog AdSense Forum AdSense Google+ Page AdSense on YouTube © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISXoZG45AJWxEbvmjQqHxEr9_rGfRUJJ-mUkElU4YyoZwWhdzprIBfvDNnAi8CNwrVw65NzxhPtFbLEfErdpdthUb837_g==