The theater of the mind
The most effective marketing story isn't the one you tell to someone in your audience, it's the one the person tells himself.
Consider this no parking sign. Instead of stating the fine, the signmaker states the range of the fine. At this point, it's up to the observer to have a conversation with himself. "Well, maybe I'll just get a $50 fine. Hmmm, why would that happen? With my luck, it'll be the maximum... I'll just park somewhere else."
It's not an announcement, it's an invitation to a little internal drama.
Too often, we don't give people a chance to fill in the blanks.
More Recent Articles
- Improving your condiments
- Unanimous is not an option
- Two kinds of unique
- Feet on the street
- The circles of marketing
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe from "Seth's Blog." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy 
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu