The SEO Project Management Jedi Challenge: May the seoPM Force Be With You

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The SEO Project Management Jedi Challenge: May the seoPM Force Be With You Posted: 20 Aug 2012 07:57 PM PDT Posted by aleyda Almost a month ago (time flies, doesn't it?) I had the opportunity to share a story at MozCon about SEO Project Management (seoPM) with guidelines to enhance the management of the SEO process and achieve more effective results. Since I know you're all quite busy and may need a reminder on the topic, I wanted to check in to see if you're really following the guidelines I shared... in a very fun way, of course. I present to you: an seoPM challenge!    Prepare yourself first with Yoda's seoPM advice from MozCon For those who did not attend MozCon or skipped my SEO Project Management (seoPM) presentation on Friday morning (too much party the night before, perhaps?), take a look and prepare yourself for the seoPM Jedi challenge by checking out Yoda's seoPM advice: Test your seoPM Force by taking the seoPM Jedi Challenge Now that you've seen the seoPM guidelines shared at MozCon, our SEO stormtrooper consultant friend (who, at the end of the presentation, was already feeling the seoPM Force and knew he could be successful at it) invites us to take an seoPM Jedi Challenge to test our skills... Let's take it!    Do you want to save it, print it, or share it? You can download this image or a higher resolution one.  There may be additional seoPM guidelines to be followed, but these are the most important principles and tips shared during MozCon. I'll share additional seoPM guidelines in future episodes, along with challenges that you will be invited to take to keep your seoPM Jedi Master status.  My seoPM Jedi Challenge Results As it is said in Spanish, I will preach with the example: After taking the tests the result I got is that I'm an seoPM Jedi Master. Don't get me wrong, this result doesn't mean I haven't made seoPM mistakes. Remember that you need to answer according to you latest seoPM experience, so the status can change easily. This is intentional so that you always keep following the seoPM guidelines. The truth is, I've experienced many different situations that I've learned from along the way. I've been doing SEO since 2007 and have had a variety of different roles since then. I've worked on the agency side as an SEO consultant and afterwards as the head of the SEO department. I've also been an In-House SEO and an external freelance SEO consultant. As you imagine, most of the stories shared by our SEO stormtrooper consultant friend at MozCon are mine, too, in some way or another. Nonetheless, I can say that after I started following Yoda's guidelines (and that are tested in the seoPM Jedi challenge), the SEO projects I manage are more effective, my clients are happier, and, of course, I'm an even happier SEO:    Disclaimer: These photos were not taken exactly at the time when the described events happened... but I promise my reaction was very similar. This doesn't mean that if you don't follow the seoPM guidelines, you won't be able to achieve sucessful seoPM projects, or if you do, your projects are going to be perfect and issue-free. However, I'm positive that if you take these guidelines, customize them to your situation, and follow them in your every day SEO work, you will achieve your results more effectively.  Now it's your turn: Share your seoPM Jedi test results and challenge an SEO friend I hope that we all start taking these guidelines into consideration, identifying our own situations with them, and challenging ourselves and our SEO friends to follow them. So, as I need to challenge another SEO to get this going... I want to challenge Gianluca to take the test, share his seoPM results (and experiences) with us, and then challenge another SEO (who hasn't taken the test before) to give it a try.    Here are the different seoPM challenge badges so you can publish them along your results:  Good luck with your seoPM Jedi Challenge tests. I look forward to learning about your results and stories!  Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Announcing the 2012 SEO Industry Survey Posted: 20 Aug 2012 01:55 AM PDT Posted by randfish Back in March of this year, SEOmoz ran an industry survey that saw 6,491 respondents provide detailed answers to 53 unique questions. The survey formally ran from March 21st to May18th. From independent consultants to agency SEOs to in-house marketers, we got to see responses from a wide swath of the industry's demographics. Individuals from more than 100 countries contributed (as you can see below). See The Results!   You can now see the results of this survey, including some excellent analysis by our very own Dr. Peter J. Meyers on the site. Note that on the right-hand column of the survey, you'll see each of the individual sections Pete's analyzed in the formal survey results. You can also find the complete results as well as those from 2010, which shows some fascinating differences. But, Pete's not the only one who did some data analysis on the survey results :-) In preparation for my webinar with Dharmesh from Hubspot, I looked at something I've been curious about for a while - the differences in salary for in-house vs. agency/consultant marketers. I filtered to just the US/UK/Canada/Australia/NZ for these results, and found it fascinating: The common wisdom is that marketers at agencies have lower compensation, but a greater ability to build their portfolio and skills for the future. I can't speak to the latter assumption, but I can say that the former seems accurate, at least from this data. Two final notes - the first, please be aware that SEOmoz is not a professional surveying firm, so our methodology and question formats are likely inferior to those run by formal statisticians. And second, I'd like to give huge thanks to all the organizations who helped support the industry survey, including Outspoken Media, Search Engine Land, Distilled, Hubspot, Search Engine Journal, Techipedia, AimClear, Blueglass, Marketing Pilgrim, and Search Engine Watch. Buried in the data are treasure troves of fascinating information, and I encourage anyone with curiousity to dig around in the full stats and report on any interesting findings. This data is welcome to be used by anyone for private or public consumption (so yes, you can include it in your internal reporting/slide decks if you'd like), but of course, we'd appreciate source citation. See The Results of the 2012 Industry Survey   P.S. A very special thanks to Dr. Pete, Ashley, Devin, Erica, and Derric from Moz who went above and beyond to make this project happen (and apologies for our delay - funding+Mozcon+Followerwonk have made this a crazy few months!) Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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