5 Facebook Marketing Resources You Didn't Know About |
| 5 Facebook Marketing Resources You Didn't Know About Posted: 08 Oct 2012 07:54 PM PDT Posted by JoannaLord A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I'm sure of now is that Facebook advertising is here to stay. With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Never fear, for these resources exist! Unfortunately, they are somewhat hidden. Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook. Facebook Marketing PageSay what? Yup. Believe it or not, Facebook runs a page (with over 2 million likes, by the way) that they manage actively to help marketers use Facebook more effectively. They often post about webinars they are holding for marketers, answer specific questions posted to their wall, and spotlight valuable statistics that could help you make the case in-house to dedicate more resources to Facebook. Facebook Advertising PageFor those of you looking to try your hand at Facebook ads, you might find there aren't a ton of resources out there to help you get set up and running smoothly. Luckily for us, Facebook has been investing in their help documentation. In this section, they outline how things work, show off some success stories, and answer top questions. You can also find some contact information for those nagging questions you can’t quite figure out. Facebook Business PageThis might be one of the least known resources that Facebook has put together. Instead of just focusing on how you can set up an ad and spend money with Facebook, they have worked to put together information on how you can get the most out of Facebook as a business. The page covers the basics like building a page and conversation etiquette, but it also gives tips on how to engage your audience and influence friends. Facebook StudioThis is by far my favorite of all the resources Facebook has put together for marketers. Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more. Facebook Studio EdgeThis is a brand new resource for those looking to take Facebook campaign creation in house. Recently released, Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing. You can request beta entry and get started today. I’m super excited to see them operationalize this learning curve a bit with the facebook studio edge series. Whoa, that's a ton of good stuff! We were fortunate enough to host Facebook in the office a few weeks ago, and we were really impressed (but mainly surprised!) to hear about all of these great resources. As more of our time and budget shifts to Facebook, be sure to lean on the resources above to help steer you in the right direction. Perhaps one of the best advantages of investing in Facebook is that they are home to a community of others trying to do the same thing. Connect with other community members on the pages above, and see how you can help each other succeed. Best of luck to you all! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
| Posted: 08 Oct 2012 12:26 PM PDT Posted by randfish It's that time of the month again! Mozscape's index is updated with fresh link information and Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API all have new data. This update featured some interesting work from our engineers, who've switched to new machines on AWS, which appear to be more stable and able to process our indices (unfortunately, they're about 4X the cost, but given our prior challenges with EC2, this is worth the price). We're still experimenting with our hosted cloud solution in Virginia, and we're hopeful that an index will be produced there by the end of the year. We'd originally hoped for earlier, but it's proving to be hard... Very hard :-) Here are the metrics for this latest index:
And the following correlations with Google's US search results:
I've also got a histogram to show the crawl date and freshness of results in this index: As you can see, most of the index was crawled in the beginning to middle of September, and there's ~1/3rd of the index from the latter half of August as well. Thus, this index will reflect links that occurred during that timeframe. As processing cycles get faster, the data becomes fresher, but we've got a lot of work to do to get there (thankfully, we also have a great team working on the issue). As always, we'd love your feedback. Hope to hear from you in the comments, where our big data team will be reading and responding as usual! p.s. Remember that if you're ever curious about when Mozscape is updating, you can check the calendar here. We also maintain a list of previous index updates with metrics here. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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