Seth's Blog : The beaten path

The beaten path

Here's a common mistake: make something amazing and figure that people will beat a path to your door.

Or go to a retailer or a sales rep or a middleman and expect that they will offer your product or service to their customers and let you keep most of the profit.

The beaten path isn't something that happens to you, it's something you build. It's not something convenient, it is, in fact, the primary asset of your organization.

Attention and trust are worth more than just about anything else, because they make it likely you have a chance to tell your story, which might resonate, which then leads to the beaten path. It's the last step, not the first..

• Email to a friend •

More Recent Articles

• Meeting expectations
• Two new videos to share
• Missed opportunities vs. poor execution
• The no-problem problem
• The easiest way to get people to do what you want them to do...

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe from "Seth's Blog." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

---

---

Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498