Beauty vs. specs
There are two kinds of users/creators/customers/pundits.
Some can't understand why a product or service doesn't catch on. They can prove that it's better. They can quote specs and performance and utility. It's obvious.
The other might be willing to look at the specs, but he really doesn't understand them enough to care. All he knows is that the other choice is beautiful--it makes him feel good. He wants to use it.
Acura vs. Lexus, Dell vs. Apple, New Jersey vs. Bali...
You can have both specs and beauty, of course, but only if you work at it.
More Recent Articles
- Fighting with vs. fighting for
- Useful and believable promises
- Now in a handy audio format
- Cycle worse, cycle better
- The curious imperative
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe from "Seth's Blog." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy 
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu