Cold reading
Psychics, advertisers and coaches work hard to create interactions that feel direct. They'd like you to think that their work is about you, (lots of people thought that the song was actually about them) that they know what you're thinking and what you want.
The tsunami of data available online makes this easier than ever. It's not hard to buy data, not only about your demographics, but about how you spend your time on the web.
Which means that it seems as though that site or this ad is just for you. What could be better?
The important distinction is this: the content might be for you, but it's not necessarily about you. Take what you need, but ignore the rest.
More Recent Articles
- Too simple
- When everyone has access to the same tools
- The Icarus Session in your town, plus live with me in New York
- Confusing lucky with good
- Industrialists vs. the rest of us
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu