What Separates a "Good" Outreach Email from a "Great" One? - Whiteboard Friday |
| What Separates a "Good" Outreach Email from a "Great" One? - Whiteboard Friday Posted: 13 Dec 2012 04:51 PM PST Posted by randfish Outreach emails are sent for a variety of reasons, but the majority have one thing in common: they're structured too poorly to merit a reply. For every group of outreach emails we receive, usually only a few are worth opening. However, creating "good" emails may not be the toughest part. To inspire a response, you have to get to "great." But what makes a great outreach email stand out from its "good" competitors? Today, Rand walks us through what it takes to create a great outreach email and gives his tips on making sure your next outreach goes into the "great" pile rather than into the trash.
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