Get a jump on 2013 with the latest from Google Analytics

Get a jump on 2013 with the latest from Google Analytics

December / January Product Update Learn This month's Google Analytics updates include feature improvements to In-Page Analytics, mobile measurement trends, updates to Google Tag Manager and an enterprise analytics case study. Access Analytics » Track links better with in-page Analytics improvements In-Page Analytics provides clickthrough data in the context of your site and is an effective tool to analyse your pages and optimise your content. Previously, In-Page Analytics was limited to showing clickthrough information by URL, but not by the actual link on the page, and was displaying information on links but not on other elements like buttons. We have announced a new feature that solves these issues and takes In-Page Analytics to the next level. Learn more. Make mobile central to your strategy in 2013 We conducted research to learn how marketers around the world are approaching mobile marketing and measurement, and where it's headed next. Mobile is no longer an add-on to a campaign, and for many it's even becoming a central focus. For example, 87% of marketers are planning to increase emphasis on mobile during 2013, and belief in the power of mobile is rapidly growing stronger. Learn more about our research and visit The Mobile Playbook for ideas to help you get started. Tag your site more easily with Google Tag Manager's built-in templates Google Tag Manager lets you add and update your website tags (including analytics, conversion tracking, remarketing and more), easily and for free, and without bugging the IT folks. One of the most useful features is the ability to add new tags to your site using a tag template instead of copying and pasting code. We've made tagging even easier with several new built-in tag templates. Just add a few key details to the template, and Google Tag Manager will automatically generate the correct code. Learn more. Learn how Gilt embraces Analytics for predictive modeling More than a year ago, we launched Google Analytics Premium to better meet the needs of enterprise users. A recent case study from Gilt shows how Google Analytics Premium has helped their company embrace data across teams, leverage the increased number of custom variables to power their predictive modeling, and use unsampled data. Read their story [PDF]. Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Access Analytics Happy analyzing, The Google Analytics Team Let us know if this information was useful » If you are new to Google Analytics, see our basic newsletter » Get up-to-date Google Analytics news. Follow us on Google+     Want more Google Analytics resources? © 2013 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to e0nstar1.blog@gmail.com because you indicated that you'd like to receive updates and tips about your Google Analytics account. If you don't want to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/0Lq5fDMRl43bslQ5oALqUdccgqQKRWNFp?e=e0nstar1.blog%40gmail.com&hl=en-US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account