What's attention worth?
Marketers that fail are often impatient and selfish.
Impatient, because they won't invest in the long-term job of earning familiarity, permission and trust.
And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, not the person paying attention.
We call it "paying attention" for a reason. It's worth quite a bit, and ought to be cherished.
More Recent Articles
- The care and feeding (and shunning) of vampires
- Soft tissue
- The semiotics of type
- Getting lost on the shelf
- On the hook
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe from "Seth Godin's Blog on marketing, tribes and respect." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy 
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu