How Your Salary Compares to Online Marketers Across the World

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How Your Salary Compares to Online Marketers Across the World Posted: 10 Feb 2014 03:15 PM PST Posted by Cyrus-Shepard A short time ago, Moz released the 2014 Industry Survey results. We collected data from over 3,700 marketers spanning more than 80 countries around the globe. Thanks to new analysis tools from Survey Monkey we are able to slice the data many different ways to gain insight into the demographics, tools, and tactics of online marketers living everywhere. One popular data set we wanted to examine in detail is the salaries of online marketers. Transparency in salary data helps everyone make better decisions, and knowing the factors most associated with changes in salary can help you advance your career. The median salary of online marketers If you include all 3,700 respondents in our analysis, we arrive at a median salary calculated from the midpoint of the survey ranges: Note that the almost half the respondents, or 49.1%, were from the United States, which greatly influences this number. Things start to get interesting when we break down salaries by country. Here are the median salaries of the countries with the highest number of survey participants. All salaries are converted to US dollars. Australia leads the pack in online marketing salaries, with the United States close behind. (For many countries, the number of responses were too few to draw a conclusion with any statistical confidence. For example, the data shows Japanese marketers are very well paid, but only three marketers from Japan responded to the survey.) Salary by role / job title We also broke down salary by the specific field and job title the marketer worked in. No surprise, engineers commanded the highest salary, closely followed by user experience professionals. It's unfortunate to see web designers and social media professionals make less than the median salaries. These are extremely valuable roles that often garner outsized returns in company investment. Hopefully the perception of the value of these jobs begins to change. What is surprising is to see SEO and content professionals in the middle-lower portion of the pack. It appears that the more skills you add to your toolkit, and the more you become a T-shaped marketer, the higher your long-term earning potential. Salary by years of experience and age If there is one factor that seems more closely tied to your earning level than any other, it's the number of years of experience that you have. Folks working over 10 years in the industry blew everyone else out of the water. This trend was consistent across all job types and all countries examined. The longer you have worked in the field, the more you make. Another consistent earnings trend is age. Simply put, older online marketers tend to have higher salaries than younger folks, who presumably have less experience on average. The survey did have a couple of respondents under the age of 18 who reported earning more than $100,000 per year. Although we have every reason to believe their claim, we lacked enough data points to make a confident conclusion. The gap: salary by gender Although women have made great progress in joining the ranks of online marketers, as an industry we still have a ways to go in terms of pay equality. For reference, the number of female respondents in 2014 was 28%, up from 21% when we ran the survey in 2012. On average, those same women earned more than $10,000 less in salary than their average counterparts. When we compare men and women by how long they've worked in the industry, a pattern starts to emerge which might help explain the gap. The chart below graphs percentage of all men and women against years of experience. While online marketing is still a male-dominated industry, in the past the imbalance was even worse. Hence, for today at least, more men have more years of experience behind them. If this explained it, we would expect women and men to earn roughly equal salaries for equal years of experience. In reality, this isn't true. While women marketers with between 1-3 years of experience actually earn slightly more than their male counterparts, the salary gap increases dramatically as the years of experience rise. As the chart below shows, a male marketer with between 5-10 years of experience earns an average of $15,000 more than a female with the same amount of experience. The gap grows even larger with 10 or more years experience to an amazing $30,000 difference between men and women. Let's hope these numbers start to shift, especially with the increasing number of women now entering the field. It's hopeful to see the younger generation actually pull ahead of male salaries in many areas. Salary by education How much does formal education play a role in your salary? Hopefully not much, when you consider that one of our founders dropped out of college just two classes before graduation. While having a doctoral degree pays off (hat tip to Dr. Pete), the benefit of having a master's degree compared to a 4-year degree is almost nothing. This is an industry were the successful are largely self-taught, and most people continue to learn by experience, which is likely why experience seems to play such a heavy role in compensation levels. In the future, as more colleges and learning institutions offer programs in online marketing, we may see a time when a person's degree plays a more significant role in salary potential than it does today. More data than you can poke a stick at This is only a small sampling of the data we collected for the 2014 Industry Survey. For anyone who wants to run their own analysis, Moz has made the complete data set available under a Creative Commons license. You are free to use it for research to slice and dice any way you choose. Download Raw Data You can see a great example of this from the folks at Digital 22, who put together this breakdown of online marketing salaries in the UK using the survey data. Now, let's go ask for a raise. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Introducing the New MozPlex Posted: 10 Feb 2014 03:13 AM PST Posted by MeganSingley While 2014 has just begun, it's already been filled with new and exciting changes for Moz. Not only do we have a new CEO, but all of us Mozzers have packed up and moved to a much bigger office that we all actually fit into. Remember when we moved into our last office and we had all that space? Well, that didn't last long (about three years). We didn't move very far, just a few blocks south on 2nd Avenue in downtown Seattle. We're excited that we only had to walk a couple blocks to watch the Seahawks victory parade! Today is a super-special day because you've all won a golden ticket for a peek into Roger's new home. Unfortunately, there won't be any songs, dances, or little orange men with green hair, but we do always have tons of chocolate. :-) So let's get this show on the road! When you step off the elevator onto the 5th floor, you're greeted by our lovely Team Happy in this reception area. Oooooh, pretty. It looks like the future! Once you answer me these questions three, the rest of the office you shall see! (We'll actually just let you go in.) One of the main focal points of the MozPlex is the stairwell. Who knew stairs could be so cool? It's made out of torched fir and hemlock, because why have regular fir when it can be torched? We even have an exposed brick wall becauseâ€"let's be honestâ€"what kind of a tech company in Seattle would we be without an exposed brick wall? Look left before descending the stairs and you'll find a huge room of Mozzers hard at work. You'll notice we have desks that can transform to a standing position with the push of a button. Just can't sit anymore? Go ahead and stand up! Tired of standing? Take a seat. Want something in between? Crouch away! The opportunities are (kind of, but not really) endless. Head right, and you'll enter our brand new kitchen! This is definitely one of the things the Mozzers were most excited for. If you ever stopped by the old MozPlex, you'd have noticed that our kitchen was teeny-tiny for the amount of people we had. Lunch started to look like a coordinated dance to get to the refrigerator, use the microwave, or grab a fork. Not anymore! We just might have to move all the tables one day and have a roller-skating party. Keep heading through the kitchen and you'll see our stage, which will be home to family meetings (a.k.a. all-staff meetings), lunch-and-learns (last week we learned about commuting to work by bike!), industry meetups, and most definitely lots and lots of karaoke. Walk past the stage, and you'll find a ping pong table (also a Seattle tech company requirement). Check out Ryan's mean backhand! Lastly, we now have conference rooms galore! Gone are the days of searching high and low for an available room for 1-on-1s. We now have a whopping 45 rooms to choose from, with names like Millennium Falcon, Serenity, and Galactica for our spaceship-themed 5th-floor rooms, and R2-D2, Johnny 5, and Bender for our robot-themed 4th-floor rooms. Of course, we have one room named after Roger. Each of these rooms has a schedule controlled by a tablet outside the door, so we can always tell if a space is available. Well, that concludes this virtual tour of the MozPlex. Before we go, we want to give a huge thanks to our office manager, Hillari, for working tirelessly to make this a fantastic office. We also want to thank Jess, Mikayla, Danie, Nicelle, Crystal, Erin, Roxana, Anne, Susan, Dave K., David J, Jacob, Elijah, and Derric for helping to get everything set up and looking awesome from day one. You all are the bee's knees! If you're interested in a real-life visit to our office, we'll have tours during SMX Advanced and MozCon. We'll post sign-ups for tours as we get closer to these events. We'd love to see you. :-) Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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