Flags and mascots
They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out.
But they are not us. They are not real. Just symbols.
Don't win the game for the wolverine, don't root for one side because of the orange stripes on their flag. That's obvious. But sometimes, a human being is a stand-in for a mascot, and when he misbehaves or disappoints, we confuse his role with what we stand for. We defend him as if we're defending ourselves, because he's a symbol.
Symbols don't do anything. People do. We do.
More Recent Articles
- Handshakes and contracts, the future and the past
- Taking the plunge
- Biggest vs. best
- "Desire is full of endless distances"
- "Google it!"
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe from "Seth Godin's Blog on marketing, tribes and respect." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy
Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.
Niciun comentariu:
Trimiteți un comentariu