Despite, in spite of, because... three ways to manage creativity
The people you hire will do creative work despite your management style, sometimes.
Or they might do it in spite of your approach, rarely.
But the most likely way to get the work you seek is to earn it, to have people bring their best ideas forward because of the leadership and guts you bring to the table.
You can't demand creativity, not for long. You can earn it though.
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